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TABLE OF CONTENTS

1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY
2.1 MARKET SIZE ESTIMATION
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
2.3 MARKET SHARE ESTIMATION
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES
2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES
2.3.2.1 Key industry insights
2.3.3 ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN BUSINESS ANALYTICS MARKET
4.2 BUSINESS ANALYTICS MARKET, BY END USER, DURING 2014-2019
4.3 BUSINESS ANALYTICS DEPLOYMENT TYPE MARKET
4.4 BUSINESS ANALYTICS REGIONAL MARKET
4.5 LIFECYCLE ANALYSIS, BY REGION, 2014

5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 BY SOFTWARE TYPE
5.3.2 BY END-USER
5.3.3 BY DEPLOYMENT TYPE
5.3.4 BY VERTICAL
5.3.5 BY REGION
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Change in business environment
5.4.1.2 Huge volume of data
5.4.1.3 Need of customer analytics
5.4.2 RESTRAINTS
5.4.2.1 High investment cost
5.4.2.2 Reluctance in adoption of business analytics
5.4.3 OPPORTUNITIES
5.4.3.1 Rising demand for mobile business analytics
5.4.3.2 Increasing cloud-based deployment
5.4.4 CHALLENGE
5.4.4.1 Incompatibility between tools having cross-organizational capabilities

6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 PORTER’S FIVE FORCES ANALYSIS
6.3.1 THREAT FROM NEW ENTRANTS
6.3.2 THREAT OF SUBSITUTES
6.3.3 BARGAINING POWER OF THE SUPPLIERS
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INTENSITY OF COMPETITIVE RIVALRY

7 BUSINESS ANALYTICS MARKET ANALYSIS, BY SOFTWARE
7.1 INTRODUCTION
7.2 QUERY REPORTING AND ANALYSIS TOOLS
7.3 ADVANCED AND PREDICTIVE ANALYTICS
7.4 LOCATION INTELLIGENCE
7.5 CONTENT ANALYTICS
7.6 DATA WAREHOUSING PLATFORM
7.7 ENTERPRISE PERFORMANCE MANAGEMENT

8 BUSINESS ANALYTICS MARKET ANALYSIS, BY USER TYPE
8.1 INTRODUCTION
8.2 SMBS
8.3 ENTERPRISES

9 BUSINESS ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT TYPE
9.1 INTRODUCTION
9.2 CLOUD
9.3 ON-PREMISE

10 BUSINESS ANALYTICS MARKET ANALYSIS, BY INDUSTRY
10.1 INTRODUCTION
10.2 BANKING, FINANCIAL SERVICES AND INSURANCE
10.3 ENERGY AND POWER
10.4 EDUCATION
10.5 GOVERNMENT
10.6 HEALTHCARE
10.7 MEDIA AND ENTERTAINMENT
10.8 MANUFACTURING
10.9 RETAIL
10.10 TELECOM AND IT
10.11 OTHERS

11 GEOGRAPHIC ANALYSIS
11.1 INTRODUCTION
11.2 NORTH AMERICA
11.3 EUROPE
11.4 ASIA-PACIFIC
11.5 MIDDLE EAST AND AFRICA
11.6 LATIN AMERICA

12 COMPETITIVE LANDSCAPE
12.1 OVERVIEW
12.2 COMPETITIVE SITUATION & TRENDS
12.2.1 NEW PRODUCT LAUNCHES
12.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS & JOINT VENTURES, 2011-2014
12.2.3 MERGERS & ACQUISITIONS

13 COMPANY PROFILES
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 INTRODUCTION
13.2 ORACLE CORPORATION
13.3 IBM
13.4 SAP SE
13.5 MICROSOFT CORPORATION
13.6 TIBCO SOFTWARE, INC.
13.7 SAS INSTITUTE, INC.
13.8 INFOR
13.9 MICROSTRATEGY INCORPORATED
13.10 QLIK TECHNOLOGIES, INC.
13.11 TABLEAU SOFTWARE, INC.
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

14 APPENDIX
14.1 DISCUSSION GUIDE
14.2 INTRODUCTION RT: REAL TIME MARKET INTELLIGENCE
14.3 AVAILABLE CUSTOMIZATIONS
14.4 RELATED REPORTS