デビットカードのポイントサービス...市場調査レポートについてご紹介

1 Executive Summary

2 The Debit Opportunity
2.1 Debit Card Use Continues to Grow Globally
2.2 Shift from Credit to Debit Following the Subprime Crisis

3 Debit Card Loyalty Programs and their Dynamics
3.1 Changing Consumer Preferences
3.2 Merchant Funding of Loyalty Programs and its Effect on Banking Profitability
3.3 Relationship Programs
3.4 Outsourcing of Debit Card Loyalty Programs
3.5 The Effect of Mobile Payments and Digital Wallets

4 Loyalty Programs and Rewards as Drivers of Current Account Switching

5 The Effect of Regulation on Debit Card Loyalty Programs

6 Debit Card Loyalty Programs in Key Markets
6.1 The US
6.1.1 Comparative analysis of key loyalty programs
6.1.2 Strategies adopted by key banks
6.2 Canada
6.2.1 Comparative analysis of key loyalty programs
6.2.2 Strategies adopted by key banks
6.3 The UK
6.3.1 Comparative analysis of key loyalty programs
6.3.2 Strategies adopted by key banks
6.4 Australia
6.4.1 Comparative analysis of key loyalty programs
6.4.2 Strategies adopted by key banks
6.5 Spain
6.5.1 Comparative analysis of key loyalty programs
6.5.2 Strategies adopted by key banks
6.6 South Korea
6.6.1 Comparative analysis of key loyalty programs
6.6.2 Strategies adopted by key banks

7 Case Studies
7.1 Bank of America – ‘Keep the Change’ Initiative Helped to Acquire Customers
7.2 Pinnacle Bank – Partnership with Fiserv to Improve Debit Card Loyalty
7.3 Bank of Montreal – Targeting Frequent Flyers with Air Mile Rewards
7.4 Lloyds – Merchant-Funded Rewards to Reduce Costs

8 Appendix
8.1 Methodology
8.2 Contact Timetric
8.3 About Timetric
8.4 Timetric’s Services
8.5 Disclaimer