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■ 英文：Quality, Indulgence, and Premiumization Strategies in Alcohol, Soft Drinks, and Hot Drinks - defending against margin erosion
■ 発行日：2015年1月29日
■ 調査会社：Canadean
■ 商品コード：CS0612IS
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
Introduction and Overview
Market Context
Consumers are trading down; brands therefore need effective premiumization strategies in order to maintain profitability
Identifying Key Opportunities
Knowing which indulgence and quality seeking consumer groups to target will make premiumization strategies more effective
Premiumization Strategies
How brands can protect margins by encouraging consumers to trade-up
Premiumization in Private Label
Improving quality means private labels should also adopt premiumization strategies to boost their margins
Appendix
【レポート販売概要】
■ タイトル：世界の飲料市場インサイト：品質、耽溺、プレミアム化戦略■ 英文：Quality, Indulgence, and Premiumization Strategies in Alcohol, Soft Drinks, and Hot Drinks - defending against margin erosion
■ 発行日：2015年1月29日
■ 調査会社：Canadean
■ 商品コード：CS0612IS
■ 調査対象地域：グローバル
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