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■ 英文：Global Executives Survey: Craft Products - Consumer Expectations and Organizations Strategic Approach
■ 発行日：2014年12月25日
■ 調査会社：Canadean
■ 商品コード：CS4365PR
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
Organizations recognize that the desire for craft production is a growing trend, however, it is not at the forefront of many businesses future objectives
Marketers are aware of the varying consumer groups which are attracted to craft production, but adapting marketing strategies to attract consumers’ attention should be a priority
Organizations view that consumers have a greater understanding of craft production, however, greater education is considered key to avoid consumer skepticism regarding its gimmick perception
【レポート販売概要】
■ タイトル：クラフトビールのグローバル市場：経営者意識調査（消費者の期待と企業の戦略）■ 英文：Global Executives Survey: Craft Products - Consumer Expectations and Organizations Strategic Approach
■ 発行日：2014年12月25日
■ 調査会社：Canadean
■ 商品コード：CS4365PR
■ 調査対象地域：グローバル
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