リテールバンキング商品のマーケティング戦略：グローバル・ベストプラクティス分析...市場調査レポートについてご紹介

1 Executive Summary
2 Retail Banking Market Dynamics
2.1 Global Snapshot
2.2 Key Trends and Challenges
2.2.1 Key trends
2.2.2 Challenges
3 Marketing Strategies in Developed Economies
3.1 Use of Analytics
3.2 Customer Segmentation and Targeting
3.2.1 Segmentation based on income levels
3.2.2 Segmentation based on demographic profiles
3.2.3 Segmentation based on psychographic profiles
3.3 Product and Pricing Strategies
3.4 Marketing and Promotional Strategies
3.4.1 Conventional marketing
3.4.2 Digital marketing
4 Marketing Strategies in Emerging Economies
4.1 Use of Analytics
4.2 Customer Segmentation and Targeting
4.2.1 Segmentation based on income level
4.2.2 Segmentation based on demographic levels
4.2.3 Segmentation based on psychographic profiles
4.3 Product and Pricing Strategies
4.4 Marketing and Promotional Strategies
4.4.1 Conventional marketing
4.4.2 Digital marketing
5 Best Practices in Retail Banking Marketing
5.1 Wells Fargo’s Use of Digital Channels to Promote Mobile Banking Services
5.2 Barclays’ Online Platform Allowing Customers to Share Ideas
5.3 ICICI Bank Introduced the Tab Banking facility to open accounts
5.4 Guaranty Trust Bank Takes Banking on Facebook
5.5 BBVA Uses Social Media to Improve Customer Loyalty
5.6 Russian Standard Bank (RSB) Benefits from an Analytics Platform
6 Appendix
6.1 Methodology
6.2 Contact Timetric
6.3 About Timetric
6.4 Timetric’s Services
6.5 Disclaimer