【レポートの概要（一部）】
1.0 EXECUTIVE SUMMARY 5
2.0 OVERVIEW 7
2.1 MOBILE ADVERTISING VALUE CHAIN 7
2.1.1 ADVERTISERS 8
2.1.2 MOBILE MEDIA AGENCIES AND BUYERS 8
2.1.3 REAL-TIME MOBILE AD INVENTORY MARKETPLACES 8
2.1.4 MOBILE AD NETWORKS 9
2.1.5 MOBILE ADVERTISING PUBLISHERS AND DEVELOPERS 10
2.1.6 MOBILE NETWORKS AND DEVICES 10
2.2 MOBILE ADVERTISING MARKET SIZE AND GROWTH OUTLOOK 2014 – 2019 11
2.3 MOBILE ADVERTISING IN CONTEXT 14
2.4 TELECOM SUBSCRIBERS GLOBALLY IN 2014 14
3.0 MAJOR INFLUENCERS IN MOBILE ADVERTISING AND MARKETING 16
3.1 EMERGENCE OF ADVANCED MOBILE INTERNET DEVICES AN TECHNOLOGY 16
3.2 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL 16
3.2.1 SHORT MESSAGING SERVICE (SMS) 17
3.2.2 MULTIMEDIA MESSAGING SERVICE (MMS) 17
3.3 MOBILE EMAIL TO MOBILE MESSAGING 18
3.4 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR 20
3.5 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS 22
4.0 MARKET STRUCTURE ANALYSIS 23
4.1 MAJOR PLAYERS IN MOBILE ADVERTISEMENT INDUSTRY 23
4.1.1 GOOGLE 23
4.1.2 FACEBOOK 24
4.2 MOBILE ADVERTISING REVENUE MARKET SHARE BY SPEND 25
4.3 GOOGLE VS. FACEBOOK MOBILE ADVERTISEMENT MARKET SHARE ANALYSIS 26
5.0 COMPARATIVE ANALYSIS OF MOBILE LOCATION BASED ADVERTISING 27
5.1 OVERVIEW OF LOCATION-BASED MARKETING (LBM) 27
5.2 LBM TECHNOLOGIES IN MOBILE ADVERTISING 27
5.3 LOCATION BASED ADVERTISEMENT VALUE CHAIN 28
5.4 LOCATION, SEARCH, AND RETAIL ADVERTISING AND COMMERCE 29
5.5 LOCATION BASED ADVERTISING ECOSYSTEM ANALYSIS 30
5.5.1 MOBILE NETWORK OPERATORS 30
5.5.2 APPLICATION PROVIDERS 31
5.5.3 CONTENT PROVIDERS 31
5.5.4 DEVICE MANUFACTURERS 31
5.5.5 MERCHANTS AND LOCAL COMPANIES 31
5.5.6 MOBILE SOFTWARE VENDORS 32
5.6 GLOBAL LOCATION BASED MOBILE ADVERTISING SPENDING 2014 – 2019 32
5.7 GLOBAL LOCAL MOBILE AD SPEND BY FORMAT 2014 – 2019 33
6.0 FUTURE OF MOBILE ADVERTISING 34
6.1 MOBILE ADVERTISEMENT GLOBAL DEVELOPMENTS TO 2019 34
6.2 ASIA CONTINUES AS GLOBAL GROWTH LEADER 34
6.3 MOBILE MARKETING GROWTH IN EUROPE 36
6.4 GROWTH OF MOBILE MARKETING SPEND IS A BIG CHALLENGE 36
6.5 MOBILE ADVERTISING TAKES OVER: CASE IN POINT IS THE UK BY 2019 38
6.6 UNITED STATES TO SEE STRONG GROWTH 2020 38
6.7 FACEBOOK AND GOOGLE WILL ACCOUNT FOR INCREASINGLY LARGE SHARE 40
6.8 MORE IN-APP ADVERTISING 40
6.9 NEXT GENERATION ADVERTISING OVER CONNECTED DEVICES 41
6.10 NEXT GENERATION PRESENCE AND LOCATION FOR ADVERTISING AND COMMERCE 41
6.11 WEARABLE TECHNOLOGY AND MOBILE ADVERTISING 42
6.12 EXPANSION OF MOBILE SOCIAL ADVERTISING AND COMMERCE 43
6.13 PARTNERSHIP AND M&A IN MOBILE ADVERTISING INDUSTRY 43
6.13.1 EXAMPLE: OPERA MEDIAWORKS 43
6.13.2 EXAMPLE: MOBILE SCREEN OFFER IN CANADA’S CINEPLAX 44
6.14 KEY CHALLENGES FOR MOBILE ADVERTISING 45
7.0 RECOMMENDATIONS FOR MOBILE ADVERTISERS 46
7.1 ECONOMIC DOWNTURN EFFECTS ON MOBILE ADVERTISING 46
7.2 IMMEDIATE MEASUREMENT OF SUCCESS ATTRACTS ADVERTISERS 47
8.0 APPENDIX 51
8.1 ADVERTISING EXPENDITURE PER USER: ONLINE VS. MOBILE 51
8.2 ADVERTISING EXPENDITURES IN TRADITIONAL MEDIA 52
【レポート販売概要】
■ タイトル：世界のモバイル広告市場分析、展望及び予測■ 英文：Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019
■ 発行日：2014年8月
■ 調査会社：Mind Commerce
■ 商品コード：MIND40831
■ 調査対象地域：グローバル
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