【レポートの概要（一部）】
01. Executive Summary
02.List of Abbreviations
03.Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04.Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05.Introduction
06.Market Description
06.1 MRM Evolution
06.2 Five Competency Areas of MRM
06.3 MRM Framework
07.Market Landscape
07.1 Market Overview
07.2 Global MRM Market
07.3 Five Forces Analysis
08.Market Segmentation by Application
09.Geographical Segmentation
10.Buying Criteria
11.Market Growth Drivers
12.Drivers and their Impact
13.Market Challenges
14.Impact of Drivers and Challenges
15.Market Trends
16.Trends and their Impact
17.Vendor Landscape
17.1 Competitive Scenario
17.2 Vendor Analysis 2014
17.3 Other Prominent Vendors
18.Key Vendor Analysis
18.1 BrandMaker
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Recent Developments
18.1.4 SWOT Analysis
18.2 IBM
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation
18.2.4 business Segmentation by Revenue
18.2.5 Business Segmentation by Revenue 2013
18.2.6 Business Segmentation by Revenue 2012 and 2013
18.2.7 Geographical Segmentation by Revenue
18.2.8 Business Strategy
18.2.9 Key Developments
18.2.10 SWOT analysis
18.3 Infor
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Recent Developments
18.3.4 SWOT Analysis
18.4 SAP
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation
18.4.4 Business Segmentation by Revenue 2013
18.4.5 Business Segmentation by Revenue 2012 and 2013
18.4.6 Geographical Segmentation by Revenue 2013
18.4.7 Business Strategy
18.4.8 Key Developments
18.4.9 SWOT Analysis
18.5 SAS
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Revenue Segmentation by Industry 2012
18.5.4 Geographical Segmentation by Revenue 2012
18.5.5 Business Strategy
18.5.6 Recent Developments
18.5.7 SWOT Analysis
18.6 Teradata
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Segmentation by Revenue 2014
18.6.4 Segmentation by Revenue 2013 and 2014
18.6.5 Geographical Segmentation by Revenue 2014
18.6.6 Business Strategy
18.6.7 Recent Developments
18.6.8 SWOT analysis
19.Other Reports in this Series
[List of Exhibits]
Exhibit 1: Market Research Methodology
Exhibit 2: MRM Evolution
Exhibit 3: Framework of MRM
Exhibit 4: Global MRM Market 2014-2019 ($ billions)
Exhibit 5: Global MRM Market Segmentation by Application 2014
Exhibit 6: Global MRM Market Segmentation by Geography 2014
Exhibit 7: IBM: Business Segmentation
Exhibit 8: IBM: Business Segmentation by Revenue 2013
Exhibit 9: IBM: Business Segmentation BY Revenue 2013
Exhibit 10: IBM: Business Segmentation BY Revenue 2012 and 2013 ($ millions)
Exhibit 11: IBM: Geographical Segmentation BY Revenue 2013
Exhibit 12: SAP: Business Segmentation
Exhibit 13: SAP: Business Segmentation by Revenue 2013
Exhibit 14: SAP: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 15: SAP: Geographical Segmentation by Revenue 2013
Exhibit 16: SAS Institute: Revenue Segmentation by Industry 2012
Exhibit 17: SAS Institute: Geographical Segmentation by Revenue 2012
Exhibit 18: Teradata: Segmentation by Revenue 2014
Exhibit 19: Teradata: Segmentation by Revenue 2013 and 2014 ($ billions)
Exhibit 20: Teradata: Geographical Segmentation by Revenue 2014
【レポート販売概要】
■ タイトル：マーケティング・リソース・マネジメント（MRM）の世界市場■ 英文：Global Marketing Resource Management (MRM) Market 2015-2019
■ 発行日：2015年7月22日
■ 調査会社：Technavio
■ 商品コード：IRTNTR6617
■ 調査対象地域：グローバル
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