【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Geographical information
• Vendor selection
• Summation errors
• Recommended reading
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
PART 06: Market segmentation by end-user
• Global mobile and web analytics market by end-user
PART 07: Geographical segmentation
• Global mobile and web analytics market by geography
• Americas
• EMEA
• APAC
PART 08: Market drivers
• Increased benefits of mobile and web analytics
• Increase in volume of data
• Growing importance of social media analytics
• Growing popularity of mobile applications
PART 09: Impact of drivers
PART 10: Market challenges
• Data security and privacy issues of mobile users
• Difficulty in data validation
• Presence of open-source mobile and web analytics vendors
• Excess of irrelevant information
PART 11: Impact of drivers and challenges
PART 12: Market trends
• Growing demand for predictive analytics
• Growth in internet connectivity
PART 13: Five forces model
PART 14: Vendor landscape
• Competitive scenario
• Vendor matrix
PART 15: Key vendor analysis
• Key vendor offerings
• Key vendor profiles
• Other prominent web analytics solutions vendors
• Other prominent mobile analytics solutions vendors
• Other prominent vendors
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
[List of Exhibits]
Exhibit 01: Major countries covered in market analysis
Exhibit 02: Steps in web analytics
Exhibit 03: Steps in mobile analytics
Exhibit 04: Global mobile and web analytics market 2015-2020($ billions)
Exhibit 05: Global mobile and web analytics market by end-user 2015 (% share)
Exhibit 06: IT spending by Brazil, Mexico, Argentina, and Chile 2014 and 2015 ($ billions)
Exhibit 07: Global mobile and web analytics market by geography 2015 and 2020 (% share)
Exhibit 08: Global mobile and web analytics market by geography 2015-2020 ($ billions)
Exhibit 09: Mobile and web analytics market in Americas 2015-2020 ($ billions)
Exhibit 10: Mobile phone users in South America 2014-2020 (in millions)
Exhibit 11: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 12: Mobile internet users by age group in Brazil
Exhibit 13: Number of smartphone users in Mexico 2013-2016 (millions)
Exhibit 14: Number of smartphone users in Colombia 2013-2016 (millions)
Exhibit 15: Mobile and web analytics market in EMEA 2015-2020 ($ billions)
Exhibit 16: Mobile and web analytics market in APAC 2015-2020 ($ billions)
Exhibit 17: Benefits of mobile and web analytics in different industries
Exhibit 18: Global data generation forecast 2015-2020 (in zettabytes)
Exhibit 19: Facebook updates by social media users 2015 (% share)
Exhibit 20: Top mobile apps used in US 2015 (number of visitors in millions)
Exhibit 21: Region-wise mobile application developers in 2015 (% share)
Exhibit 22: Impact of drivers
Exhibit 23: Motives of data breaches globally 2013-2015 (%)
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Global predictive analytics market 2015-2020 ($ billions)
Exhibit 26: Internet penetration by region in June 2016 (% population)
Exhibit 27: Five forces model
Exhibit 28: Competitive differentiators for vendors
Exhibit 29: Mobile and web analytics features provided by vendors
Exhibit 30: Geographical presence of mobile and web analytics vendors
Exhibit 31: Customer base of mobile and web analytics vendors
Exhibit 32: Product offerings
Exhibit 33: Adobe Systems: Products and their features
Exhibit 34: AT Internet: Products and their features
Exhibit 35: AT Internet: Products and their features
Exhibit 36: Google: Products and their features
Exhibit 37: IBM: Products and their features
Exhibit 38: SAS Institute: Products and their features
Exhibit 39: Webtrends: Products and their features
【レポート販売概要】
■ タイトル：モバイル及びウェブイベント分析の世界市場2016-2020■ 英文：Global Mobile and Web Event Analytics Market 2016-2020
■ 発行日：2016年10月5日
■ 調査会社：Technavio
■ 商品コード：IRTNTR10597
■ 調査対象地域：グローバル
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