【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Summation errors
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by type
• Segmentation of global digital OOH advertising market by type
• Global digital OOH advertising by digital billboards
• Global digital OOH video advertising
• Global digital OOH ambient advertising
• CAGR comparison by type of ads
PART 07: Market segmentation by venue
• Global digital OOH advertising market segmentation by venue
• In-store advertising
• Outdoor advertising
• Global digital OOH advertising market by in-store advertising
• Global digital OOH advertising market by outdoor advertising
• CAGR comparison by venue of ads
PART 08: Market segmentation by application
• Global digital OOH advertising market by application
• Global retail digital OOH advertising market
• Global recreation digital OOH advertising market
• Global banking digital OOH advertising market
• Global transportation digital OOH advertising market
• Global education digital OOH advertising market
• CAGR comparison by type of ads
PART 09: Geographical segmentation
• Global digital OOH advertising market by geography
PART 10: Key leading countries
PART 11: Market drivers
• Decrease in the cost of digital screens
• Increased acceptance of audio-visual advertising
• Rapid decline of physical billboards
• Effective means of communication
PART 12: Impact of drivers
PART 13: Market challenges
• Threat from mobile advertising
• Lack of adequate measuring tools
• Strict regulations
• High implementation cost for delayed ROI
•
PART 14: Impact of drivers and challenges
PART 15: Market trends
• Increase in spending from FMCG industry
• Shifting media landscape
• Innovative ways of targeting consumers
• Development of measurement tools
PART 16: Technological trends
• Augmented reality
• Augmented outdoor
• Autostereoscopic 3D screens
• Bluetooth
• Directional audio
• Gesture-based interaction
• Interactive voice response
• Multi-touch display
• Near-field communication
• Organic LED
• Oohgle
• Paper memory code
• Quick response codes
• Sociable media
• Streaming OOH
• Visual search
• Whispering windows
PART 17: Vendor landscape
• Competitive scenario
• Vendors
• Key highlights
PART 18: Appendix
• List of abbreviations
PART 19: Explore Technavio
[List of Exhibits]
Exhibit 01: Product offerings
Exhibit 02: Market overview
Exhibit 03: Global digital OOH advertising market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Segmentation of global digital OOH advertising market by type 2015
Exhibit 06: Segmentation of global digital OOH advertising market by type 2020
Exhibit 07: Global digital OOH advertising by digital billboards 2015-2020 ($ millions)
Exhibit 08: Prime factors influencing shift toward digital OOH advertising 2015
Exhibit 09: Global digital OOH video advertising 2015-2020 ($ millions)
Exhibit 10: Global digital OOH ambient advertising 2015-2020 ($ millions)
Exhibit 11: YoY growth rate comparison in digital OOH advertising market by type of ads 2015-2020 ($ billions)
Exhibit 12: CAGR comparison on types of digital OOH 2016-2020
Exhibit 13: Global digital OOH advertising market segmentation by venue 2015
Exhibit 14: Global digital OOH advertising market by venue 2020
Exhibit 15: Global digital OOH advertising market by in-store advertising 2015-2020 ($ billions)
Exhibit 16: Global digital OOH advertising market by outdoor advertising 2015-2020 ($ billions)
Exhibit 17: YoY growth rate comparison in digital OOH advertising market by venue of ads 2015-2020 ($ billions)
Exhibit 18: CAGR comparison on different venues of digital OOH 2016-2020
Exhibit 19: Global digital OOH advertising market by application 2015 ($ billions)
Exhibit 20: Global digital OOH advertising market by application 2020 ($ billions)
Exhibit 21: Global retail digital OOH advertising market 2016-2020 ($ billions)
Exhibit 22: Global recreation digital OOH advertising market 2016-2020 ($ billions)
Exhibit 23: Global banking digital OOH advertising market 2016-2020 ($ billions)
Exhibit 24: Global transportation digital OOH advertising market 2016-2020 ($ billions)
Exhibit 25: Global education digital OOH advertising market 2016-2020 ($ billions)
Exhibit 26: CAGR comparison of global digital OOH advertising market by type of ads 2015-2020 ($ billions)
Exhibit 27: CAGR comparison of applications of Digital OOH 2016-2020
Exhibit 28: Global digital OOH advertising market by geography 2015
Exhibit 29: Key leading countries in 2015
Exhibit 30: Key facts for the key leading country in the digital OOH advertising market
Exhibit 31: Top 10 countries of digital OOH advertising market in 2015
Exhibit 32: Key leading countries in 2015
Exhibit 33: Impact of drivers
Exhibit 34: Impact of drivers and challenges
Exhibit 35: Key highlights
Exhibit 36: Other prominent vendors
【レポート販売概要】
■ タイトル：デジタルOOHの世界市場2016-2020■ 英文：Global Digital OOH Market 2016-2020
■ 発行日：2016年7月21日
■ 調査会社：Technavio
■ 商品コード：IRTNTR8483
■ 調査対象地域：グローバル
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