【レポートの概要（一部）】
1 Introduction 8
1.1 Executive Summary 8
1.2 Topics Covered 9
1.3 Key Findings 10
1.4 Key Questions Answered 10
1.5 Target Audience 11
1.6 Companies Mentioned 12
2 Mobile Commerce Overview 14
2.1 Mobile Commerce Applications 15
2.1.1 Mobile Money Transfer 16
2.1.2 Mobile ATM 17
2.1.3 Mobile Ticketing 17
2.1.4 Mobile Vouchers, coupons and Loyalty Cards 17
2.1.5 Content Purchasing 17
2.1.6 Information Services 18
2.1.7 Mobile Banking 19
2.1.8 Mobile Brokerage 19
2.1.9 Mobile Online Auctions 19
2.1.10 Physical Goods Purchasing 19
2.1.11 In Application Mobile Payments 20
2.1.12 Mobile Advertising 20
2.2 Mobile Commerce and Location Based Services 21
2.3 Mobile Commerce Social Selling 22
2.4 Mobile Commerce Challenges 23
2.5 Mobile Commerce Security 25
2.5.1 Elliptic Curve Cryptography (ECC) 28
2.5.2 Digital Certificates and Digital Signature 30
2.5.3 Wireless LAN (WLAN) Security 30
2.6 Mobile Commerce Technologies 36
2.6.1 Mobile Client Device Technologies and Issues 38
2.6.2 Communications Infrastructure Technologies and Issues 38
2.6.3 Local Area Network Technologies 39
2.7 Mobile Commerce Applications Analysis 39
2.7.1 The use of HTML5 40
2.7.2 Hyper Mobile Commerce Applications 44
2.7.3 Mobile OS Challenges to the M-commerce Applications 48
2.8 Mobile Commerce Vendors who are using HTML5 in their Solutions 50
2.8.1 Usablenet Services 50
2.8.2 Usablenet SWOT 51
2.8.3 Sevenval 52
2.8.4 Moovweb 53
3 Mobile Commerce Trends 2014-2019 54
3.1 Consumer Behaviour in Online Purchasing 54
3.2 Location Services and Mobile Commerce Sales 55
3.3 Social Selling 57
3.4 The use of Phablets 61
3.4.1 Case Study: Tablets vs. Mobile Devices in M-commerce 62
4 Virtual Goods and Mobile Commerce 65
4.1 Virtual Products 65
4.1.1 Music Purchases 66
4.1.2 Applications Purchases 66
4.1.3 Online Games Virtual Goods Purchases 68
4.2 Mobile Ticketing Market Analysis 69
5 Mobile Commerce Payment Systems 72
5.1 Mobile Payment Overview 72
5.1.1 Payment Lifecycle 74
5.1.2 PayPal 75
5.1.3 Serve By American Express 76
5.1.4 V.Me Payments 77
6 Mobile Commerce Market Analysis 2014-2019 79
6.1 Mobile Commerce Roadmap 79
6.1.1 Mobile Commerce in 2010-2012 79
6.1.1.1 Mobile Commerce in 2013-2014 80
6.2 Mobile Commerce Growth Drivers 80
6.3 Government Role in Mobile Commerce and Interaction 81
6.4 Smartphone Shoppers and Tablets Globally 84
6.4.1 Mind Commerce Case Study: Purchasing through Mobile and Tablets on Social networks 85
6.4.2 Used Mobile Payments through M-commerce Applications 86
6.5 Mobile Commerce Usage By country 87
6.5.1 US 87
6.5.2 Europe 88
6.5.3 Asia 89
6.6 Carriers Share of Mobile Commerce 90
6.6.1 Direct Carriers Billing Market 93
6.6.2 Profit Margin for Carriers from Mobile Commerce Applications 93
6.6.3 Carriers Products Online Ads in Mobile Commerce 94
7 Mobile Commerce Vendors Analysis 96
7.1 Major Vendors 98
7.2 Digby 98
7.2.1 Digby Local-point Mobile Platform 100
7.2.2 Digby SWOT Analysis 100
7.3 Usablenet 102
7.3.1 Usablenet SWOT 103
7.4 Start-up M-commerce Vendors 104
7.5 Sevenval 104
7.6 Netbiscuits 104
7.7 Global Bay 105
7.8 Endec 106
7.9 Unbound Commerce 106
7.10 Branding Brand 107
7.11 Kony Solutions 108
7.12 No Need 4 Mirrors 108
7.13 Mobile Commerce Vendors Ranking 109
7.14 Vendor Ranking Based on Number of Clients 111
8 Mobile Commerce and Big Data 112
8.1 Big Data Impact on the M-Commerce Industry 113
8.1.1 Big Data and Mobile Commerce/Marketing 114
8.1.2 Big Data in Near Field Communication 117
9 Mobile Commerce in Virtual and Augmented Reality 120
9.1 Market Assessment of the use of AR in M-commerce Applications 120
9.1.1 AR in Commerce Market 2013-2016 121
9.1.2 The Penetration of AR Applications in 2013 121
9.1.3 AR and M-commerce Trends 123
9.1.4 Case Study: AR in Commerce and Advertising 124
9.2 SWOT Analysis for Wearable AR Devices in M-commerce 125
10 Mobile Commerce and Shopping 127
10.1 Mobile Checkout 127
10.1.1 Keep Form Filling To Bare Minimum 127
10.1.2 Organize the Checkout into Stages 128
10.1.3 Add Progress Step Links or Back Buttons 129
10.1.4 Utilize Familiar Mobile UI Elements 129
10.1.5 Enable Guest Checkouts 129
10.1.6 Offer Quick Payment Options 129
10.1.7 Remove Distractions 130
10.1.8 Provide Security Reassurances 130
10.1.9 Take Advantage of Geolocation 130
10.1.10 Keep It Lightweight 131
10.2 Combatting the “Showrooming” Issue 132
10.2.1 Consumers Are in Control 134
10.2.2 Comparison Shopping 134
10.2.3 Which Products are Vulnerable to Showrooming? 135
10.2.4 White Goods 135
10.2.5 Gray Area Products 135
10.2.6 Clothes and Accessories 136
10.2.7 Mobile Is Both a Curse and a Cure for Showrooming 136
10.2.8 Where Are People Using The Mobiles? 137
10.2.9 Mobile Influence 137
10.3 Increase in Showrooming Habits 139
10.4 Strategies and Solutions to Defeat “Showrooming” 140
10.4.1 Mobile coupons: In-store shopping 140
10.4.2 QR Codes 2.0 141
10.4.3 Leverage online to in-store 142
10.4.4 Leverage Your Ecommerce Site to Drive In-Store Sales 143
10.4.5 Ways to use the Web to Store Approach: 143
10.4.6 Leverage Your Offline Consumer Experiences Online 144
【レポート販売概要】
■ タイトル：モバイルコマース市場2014■ 英文：Mobile Commerce 2014
■ 発行日：2014年1月
■ 調査会社：Mind Commerce
■ 商品コード：MCM4002052
■ 調査対象地域：グローバル
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