【レポートの概要（一部）】
ABSTRACT 1
TABLE OF CONTENTS 2
EXECUTIVE SUMMARY 5
Role of Branding 6
Developing Markets 7
Industry Initiatives and Open Loop Systems 7
Patience is Needed 8
MNOs and Banks 9
Market Movers 10
REVIEW OF NFC TECHNOLOGY 12
NFC TECHNOLOGY 13
Standards 14
Card Types 14
STRONG USER AUTHENTICATION VS. SPEED AND EASE OF USE 15
The Key to Succeeding 15
Open Web vs. Walled Garden15
Risk 16
Securing Each Transaction- No Matter How Small 17
Alternative Technologies (EMV) 18
User Authentication 19
Sales Abandonment Rates 20
Non-Repudiation 20
Multi-factor Authentication 21
NFC APPLICATIONS 22
PAYMENT 23
ACCESS CONTROL 27
LOYALTY – AFFINITY GROUPS 30
SMART ADVERTISEMENTS 32
LOCATION BASED SERVICES 34
MARKETING AND CUSTOMER ENGAGEMENT 35
SOCIAL NETWORKING 37
OTHERS 38
MOBILE PAYMENTS AND NFC 38
MOBILE WALLET 40
INTEGRATED IN HANDSETS 41
INTEGRATED IN SIM CARDS 41
MOBILE COMMERCE 41
MOBILE BANKING 42
ETICKETING 43
ACCESS APPLICATIONS 43
THE VALUE CHAIN 45
STAKEHOLDERS 47
PUBLIC TRANSPORTATION AUTHORITIES 47
BANKS 47
CREDIT CARDS 48
MOBILE OPERATORS 48
The challenge to Existing Ecosystems and Business Models 48
PAYMENT SERVICE PROVIDERS 49
CLEARING HOUSES 49
TECHNOLOGY PROVIDERS 50
RETAILERS 50
END USERS 51
REGULATORY ISSUES 52
Business Models for Dealing with Prepaid Purchases 54
KEY PLAYERS ALREADY IN THE MARKET 55
INDUSTRY COMPARABLES- MOBILE REMITTANCES: 60
BUSINESS CASE 65
TRANSPORTATION AUTHORITIES 68
CREDIT CARDS 68
MERCHANTS 70
SUCCESS FACTORS- WHO CAN DRIVE ADOPTION 71
CASE STUDIES 73
MOBILE MONEY ECOSYSTEMS 73
Case Study- Web Payment for Digital Content 74
PayPal and i-Mode Growth- Successful Implementations of Growing Payment Processing Loop 74
Case Study- Mobile Payment for Online Gambling 75
Case Study- Mobile Banking 75
SUCCESSES 76
Japan- Suica 76
Hong Kong- Octopus 79
Characteristics 82
Singapore- EZ-Link 82
UK- Oyster 84
ROLL-OUTS IN PROGRESS 84
Denmark 85
Alcatel-Lucent 85
Gemplus/Trivnet 87
PayPal 88
MasterCard 89
Google Wallet 91
Partners 92
Competitors 92
ISIS 93
IN THE PIPELINE 97
APPLICATIONS 97
TIE-INS WITH OTHER APPLICATIONS AND SERVICES 97
STORED VALUE ACCOUNT MICROPAYMENTS FOR ONLINE AND ‘HIGH STREET’ TRANSACTIONS 97
CONCLUSIONS AND COMMERCIAL RECOMMENDATIONS 100
GLOSSARY – ABBREVIATIONS AND NOTATIONS 102
APPENDIX 1: REFERENCE SOURCES 108
APPENDIX 2: LIST OF INTERVIEWEES 110
APPENDIX 3: MOBILE MONEY DEPLOYMENTS WORLDWIDE 112
【レポート販売概要】
■ タイトル：Where is the Money in Near Field Communications?■ 発行日：2011年8月1日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240178
■ 調査対象地域：グローバル
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