【英文タイトル】Insight Report: Best Practice in Frequent Flyer Credit Cards



1 Executive Summary

2 Global Frequent Flyer Credit Card Dynamics
2.1 Industry Snapshot and Future Outlook
2.2 Market Drivers

3 Best Practices and Market Trends 2015–2019
3.1 Issuers Abolishing Foreign Transaction Fees to Encourage Card Use
3.2 Frequent Flyer Programs Expected to Overhaul Reward Program Model
3.3 Increased Focus on Non-Flight Rewards to Decrease Cost
3.4 Mass Affluent Customers have Emerged as a Key Target Segment
3.5 Banks and Airlines Turning Towards Merchant-Funded Loyalty Programs to Reduce Costs
3.6 Synergy of Mobile and Social Media Channels Leading to Superior Marketing Opportunities
3.7 Gamification Gaining Prominence for Improving Customer Loyalty
3.8 Redefining Pricing Based on Nature of Banking Relationship
3.9 Product Segmentation and Rebranding to Offer Simplified Products
3.1 Outsourcing Rewards and Loyalty Programs to Gain Operational Efficiency
3.11 Increased Investment in Analytical Tools to Gain Insights into Consumer Behavior

4 Case Studies
4.1 Customer Engagement
4.2 Customer Segmentation
4.3 Rebranding and Innovation
4.4 Consumer Convenience
4.5 Use of Analytics

5 Deep Dive into Key Markets
5.1 The US
5.1.1 Market potential
5.1.2 Product comparison
5.1.3 Strategies
5.2 Canada
5.2.1 Market potential
5.2.2 Product comparison
5.2.3 Strategies
5.3 The UK
5.3.1 Market potential
5.3.2 Product comparison
5.3.3 Strategies
5.4 Spain
5.4.1 Market potential
5.4.2 Product comparison
5.4.3 Strategies
5.5 South Korea
5.5.1 Market potential
5.5.2 Product comparison
5.5.3 Strategies
5.6 Australia
5.6.1 Market potential
5.6.2 Product comparison
5.6.3 Strategies

6 Appendix
6.1 Methodology
6.2 Contact Timetric
6.3 About Timetric
6.4 Timetric’s Services
6.5 Disclaimer


■ タイトル:フリークエントフライヤー向けクレジットカードのベストプラクティス
■ 英文:Insight Report: Best Practice in Frequent Flyer Credit Cards
■ 発行日:2015年3月28日
■ 調査会社:Timetric
■ 商品コード:VR1041MR
■ 調査対象地域:グローバル
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