世界のMVNO市場予測:MVNO加入者/収益、制度、MVNO形態別分析...市場調査レポートについてご紹介

【英文タイトル】MOBILE VIRTUAL NETWORK OPERATOR (MVNO) MARKET FORECAST 2014-2019
Future Prospects for the Industry & Leading Companies

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【レポートの概要(一部)】

1. Report Overview
1. 1 Global MVNO Market Segmentation
1. 2 Market Definition
1. 3 Benefits of This Report
1. 4 Why Should You Read This Report
1. 5 Who Should Read This Report?
1. 6 Methodology
1.7 Frequently Asked Questions (FAQ)
1.8 About Visiongain

2. Introduction to the MVNO Market
2.1 Current Developments in the Telecoms Market
2.2 Different Waves of MVNOs
2.3 Increasing Cooperation with MNOs
2.4 MVNOs’ Growth and Increasing Services
2.5 Overcoming Challenges
2.6 Networks Layers and Market Segmentation
2.6.1 Operators (MNOs)
2.6.2 Service Providers
2.6.3 Infrastructure Providers
2.7 Defining MVNOs
2.8 Mobile Network Value Chain
2.8.1 Brand Actor
2.8.2 Full MVNO
2.8.3 MVNE & MVNA
2.9 Fostering the MVNO Model
2.9.1 The Cost of Mobile Spectrum
2.9.2 Regulation
2.9.3 Consumer Dissatisfaction
2.9.4 Mobile Penetration

3. Global MVNO Market Forecasts 2014-2019
3.1 Global Mobile Subscriptions Forecast 2014-2019
3.1.1 Global Mobile Subscription Share: MVNO vs. MNO Forecast 2014-2019
3.1.1.1 Global Mobile Subscriptions CAGR: MVNO vs. MNO Forecast 2014-2019
3.1.1.2 Global MVNO Subscription Forecast 2014-2019
3.1.1.3 Global MNO Subscriptions Forecast 2014-2019
3.2 Global Mobile Revenue Forecast 2014-2019
3.2.1 Global Mobile Revenue Share: MVNO vs. MNO Forecast 2014-2019
3.2.2 Global Mobile Revenue Growth: MVNO vs. MNO Forecast 2014-2019
3.2.3 Global MNO Revenue Forecast 2014-2019
3.2.4 Global MVNO Revenue Forecast 2014-2019

4. Regional MVNO Forecast 2014-2019
4.1 European MVNO Forecast 2014-2019
4.2 Asian MVNO Forecast 2014-2019
4.2.1 Case Study: MVNO Future in China
4.3 Middle East & African MVNO Forecast 2014-2019
4.3.1 Case Study: Mobile Money and MVNOs in Kenya
4.4 North American MVNO Forecast 2014-2019
4.5 Latin American MVNO Forecast 2014-2019
4.5.1 VMLA: the leading MVNO in Latin America

5. MVNO Regulatory Analysis
5.1 European Union Directives
5.2 Ofcom in the UK
5.3 US Federal Communications Commission
5.4 China’s Ministry of Industry and Information Technology
5.4.1 The Herfindahl-Hirschman Index (HHI) in the Chinese Market
5.5 MVNO regulation in Latin America
5.5.1 Brazil’s National Telecoms Agency (Anatel)
5.6 Arguments Against Regulation
5.7 The Need for Regulatory Intervention

6. Different Types of MVNOs
6.1.1 Branded Resellers
6.1.2 Service Providers
6.1.3 Full MVNO
6.2 Integration in the Mobile Value Chain
6.3Categorisation of MVNOs
6.4 MVNO Marketing strategies
6.4.1 Cost Leadership
6.4.2 Differentiation
6.5 Key Success Factors
6.5.1 Differentiation
6.5.2 Pricing Principles
6.5.3 Core Network Sharing
6.5.4 Adapting to Change
6.6 Analysis of Costs

7. Opportunities & Challenges for the MVNO Market
7.1 Are MVNOs Disrupting MNOs?
7.2 Data Consumption Driving the Evolution of the MVNO
7.2.1 The Role of the Internet Protocol
7.2.1.1 Increasing Demand for MVoIP
7.2.1.2 MVNO Business Model & MVoIP Offerings
7.2.2 Data Services
7.2.2.1 Data-Only MVNO
7.2.3 MVNO Potential in M2M
7.2.4 The 3G and 4G Wholesale Market
7.2.4.1 Value Propositions to MVNOs
7.3 Cloud Strategies for MVNOs
7.3.1 Decreasing CAPEX Through the Cloud
7.4 New Technologies & MVNOs
7.4.1 Augmented Reality
7.4.2 M-Commerce
7.4.3 The App Phenomenon
7.5 Capitalising on a Brand Strategy
7.5.1 Leveraging Brand Awareness
7.5.2 Building a Brand Name
7.5.3 Challenges in Repositioning and Launching a Dedicated Brand
7.6 A Constant Evolving MVNO Model
7.6.1 The Importance of Successful Partnership
7.7 Failure and Success of MVNOs
7.7.1 Market timing
7.7.1.1 Understanding the Target Audience
7.7.1.2 Evaluating Different KPIs
7.7.2 Strategic Assets
7.7.2.1 Targeting Existing Customer Base with VAS is not Sufficient
7.7.2.2 Avoiding Copycats
7.7.2.3 Complementing Strategic Assets
7.7.3 Execution Capabilities

8. Leading MVNO Companies
8.1 LycaMobile
8.1.1The LycaMobile Model
8.2 Virgin Mobile
8.2.1 Virgin Mobile Regional Operations
8.3 Truphone
8.3.1 Truphone Offerings
8.4 TracFone
8.4.1 TracFone Brands and Segments
8.5 Boost Mobile
8.5.1 Boost Mobile: Services Marketing and Segmentation
8.6 FRiENDi
8.6.1FRiENDi Partnership with Virgin Mobile
8.7 Giffgaff
8.8 Lebara
8.8.1 Lebara Expansion
8.9 KDDI Mobile
8.9.1 KDDI Mobile Unique Selling Points
8.10 Tesco Mobile
8.10.1 Tesco Mobile Regional Operations

9. Conclusions and Recommendations
9.1 Market Outlook
9.2 Critical Factors for Success
9.3 MVNO Challenges
9.4 The importance of the Right Business Model
9.5 Successful Market Expansion Strategies
9.5.1Service Development Strategy
9.5.2 Market Development Strategy
9.5.3 Diversification Strategy
9.5.4 Market Penetration Strategy
9.6 Regulatory Recommendations

10. Glossary


【レポート販売概要】

■ タイトル:世界のMVNO市場予測:MVNO加入者/収益、制度、MVNO形態別分析
■ 英文:MOBILE VIRTUAL NETWORK OPERATOR (MVNO) MARKET FORECAST 2014-2019
Future Prospects for the Industry & Leading Companies
■ 発行日:2014年9月
■ 調査会社:visiongain
■ 商品コード:VISG409057
■ 調査対象地域:グローバル
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