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【英文タイトル】Mobile Payments : Revenue Models and Market Strategies

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【レポートの概要(一部)】

Executive Summary

Section 1: Mobile Payments Market Context
Report scope and m-payments definition
Participants in the mobile payments ecosystem
Solutions across the m-payments solutions value chain
Competition in m-payments
Supply dynamics: challenges faced by providers
Demand dynamics: The end-user perspective

Section 2: Strategies of Mobile Payments Providers
Consumer use cases: building a compelling pipeline
Merchant use cases: Providing value to businesses
The economics of mobile payments
Legacy revenue models case studies
Value-added revenue models case studies
Closed-loop revenue models case studies

Section 3: Mobile Payments Provider Case Studies
Strategic market approach to m-payments
China: Alipay Wallet
Russia: RURU (Vimpelcom)
United Kingdom: PAYm
US/ Global: Starbucks
US/ Global: Apple Pay

Section 4: Key Findings and Recommendations
Key Findings
Summary of Success Factors
Recommendations

Appendices
Companies Mentioned
About Pyramid Research
Pyramid contacts


【レポート販売概要】

■ タイトル:モバイル決済:収益モデルおよび市場戦略
■ 英文:Mobile Payments : Revenue Models and Market Strategies
■ 発行日:2015年3月31日
■ 調査会社:Pyramid Research
■ 商品コード:TC00032IR
■ 調査対象地域:グローバル
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