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■ 英文：Mobile Payments : Revenue Models and Market Strategies
■ 発行日：2015年3月31日
■ 調査会社：Pyramid Research
■ 商品コード：TC00032IR
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
Executive Summary
Section 1: Mobile Payments Market Context
Report scope and m-payments definition
Participants in the mobile payments ecosystem
Solutions across the m-payments solutions value chain
Competition in m-payments
Supply dynamics: challenges faced by providers
Demand dynamics: The end-user perspective
Section 2: Strategies of Mobile Payments Providers
Consumer use cases: building a compelling pipeline
Merchant use cases: Providing value to businesses
The economics of mobile payments
Legacy revenue models case studies
Value-added revenue models case studies
Closed-loop revenue models case studies
Section 3: Mobile Payments Provider Case Studies
Strategic market approach to m-payments
China: Alipay Wallet
Russia: RURU (Vimpelcom)
United Kingdom: PAYm
US/ Global: Starbucks
US/ Global: Apple Pay
Section 4: Key Findings and Recommendations
Key Findings
Summary of Success Factors
Recommendations
Appendices
Companies Mentioned
About Pyramid Research
Pyramid contacts
【レポート販売概要】
■ タイトル：モバイル決済：収益モデルおよび市場戦略■ 英文：Mobile Payments : Revenue Models and Market Strategies
■ 発行日：2015年3月31日
■ 調査会社：Pyramid Research
■ 商品コード：TC00032IR
■ 調査対象地域：グローバル
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