【レポートの概要（一部）】
1. Executive Summary 5
2. Current Landscape of IMS and SDP 6
2.1. IMS 6
2.1.1. IMS Components 7
2.2. SDP 8
2.2.1. Definition 9
2.2.2. Evolution 10
2.2.3. Benefits of SDP 11
2.3. SOA 13
2.3.1. Definition 13
2.3.2. Evolution 14
2.4. IMS and SDP Ecosystem and Value Chain 15
2.4.1. Vendors 15
2.4.2. Operators 46
2.4.3. Content and Application Providers 47
2.5. Re-evaluating the Market Drivers for SDP and IMS 49
2.5.1. IMS Supports the Drive to a Next Generation Network (NGN) 50
2.5.2. Application Control: Central Control of IP based Services 50
2.5.3. Market Driver: Need for More Revenue and Better Margins 51
2.5.4. Market Driver: Capital Savings 52
2.5.5. Market Driver: New Revenue Opportunities 53
2.5.6. Market Driver: Targeted Offerings and Premium Services 53
2.5.7. Market and Technology Driver: Operational Cost Savings 54
2.5.8. Market Driver: Service Creation and Delivery 55
2.5.9. Market and Technology Driver: Convergence Driving IMS 55
2.5.10. Operational Driver: Evolving to an Integrated Network 58
2.5.11. Turning Point in Telecom is Good for IMS 59
3. IMS and SDP Applications 60
3.1. Application Descriptions and Value Proposition 61
3.1.1. Services Capability Interaction 62
3.1.2. Presence 63
3.1.3. Dynamic Address Book 74
3.1.4. Personalized Communications and Information 76
3.1.5. Universal Prepay 77
3.1.6. Consumer and Business Voice Services 78
3.1.7. Rich Calls 80
3.1.8. Video Calls 82
3.1.9. Messaging 88
3.1.10. Unified Communications 90
3.1.11. Push-to-X 99
3.1.12. Wireless-Wireline Convergence 105
3.1.13. Entertainment 111
3.1.14. Video on Demand 116
3.1.15. Community of Interest Communications121
3.1.16. Augmented Reality 121
3.1.17. Customer Relationship Management (CRM) 124
3.1.18. Dispatch, Tele-workers and Remote Workforce 125
3.1.19. Identity Protection 125
3.1.20. Universal Billing 126
3.1.21. Social Networking 126
3.1.22. Services Blending 127
3.1.23. IMS and Advertising 128
3.2. Application Feature/Functionality Analysis 129
3.2.1. Quality of Service (QoS) and Resource Allocation Critical 129
3.2.2. Communications Integration 132
3.2.3. Premium Services 133
3.2.4. New Services Delivery Model 134
4. Market Outlook and Forecast 134
4.1. SDP Forecasts 135
4.1.1. Markets for SDP Solutions135
4.1.2. Functional Break-up of SDP Solutions Revenue 135
4.1.3. Mediawise Break-up of SDP Solutions Revenue 137
4.1.4. Geographical Break-up of Mediawise SDP Solutions Revenues 139
4.1.5. Markets for SOA Platforms145
4.2. IMS Forecasts 148
4.2.1. Overall Metrics 148
4.2.2. Video Telephony 152
4.2.3. Unified Messaging 156
4.2.4. PTT 159
4.2.5. Wireless Wireline Convergence 162
4.2.6. Online Gaming 165
4.2.7. Video on Demand 168
4.3. Outlook by Region 171
4.4. Outlook by Operator Type 171
4.5. Outlook by Application 171
4.6. New Business Opportunities 172
5. Business Case Analysis 173
5.1. Overall Business Case Portfolio 173
5.1.1. Application Monetization Categories 173
5.1.2. Revenue Inputs to the Business Case 174
5.2. Key Application Trends 175
5.3. Application Business Cases 183
5.3.1. Presence 183
5.3.2. Dynamic Address Book 183
5.3.3. Personalized Communications and Information 184
5.3.4. Universal Prepay 185
5.3.5. Consumer and Business Voice Services 186
5.3.6. Rich Calls 187
5.3.7. Video Calls 187
5.3.8. Messaging 188
5.3.9. Unified Communications 188
5.3.10. Push-to-X 189
5.3.11. Wireless-Wireline Convergence 189
5.3.12. Entertainment 190
5.3.13. Video on Demand 191
5.3.14. Community of Interest Communications191
5.3.15. Augmented Reality 192
5.3.16. Customer Relationship Management (CRM) 192
5.3.17. Remote Workforce, Tele-worker and Dispatch 193
5.3.18. Identity Protection 193
5.3.19. Universal Billing 193
5.3.20. Social Networking 193
5.3.21. Services Blending 194
5.3.22. Advertising 194
6. Summary and Recommendations 194
6.1. Overall Recommendations 195
6.2. Operator Recommendations 197
6.2.1. New Applications, Features, and Development Approaches 198
6.2.2. Network Management and Operations Issues 200
6.2.3. Operator Interviewee Analysis 201
6.2.4. Challenges of IMS Rollout 203
6.2.5. Customer Control 205
6.3. Infrastructure Recommendations 206
6.3.1. Supplier Interviewee Analysis 206
6.3.2. Service Creation Management (SCM) and IMS 210
6.4. Application Provider Recommendations 211
6.4.1. IMS and Third-party Applications 211
6.4.2. IMS Changes to the Service Creation Paradigm 212
6.4.3. The Emerging Virtual Network Operator (VNO) 213
7. Appendix 215
7.1. Technical Overview of IMS and SDP 215
7.1.1. SDP Architecture 215
7.1.2. SDP and OSS/BSS 217
7.1.3. IP Multimedia Subsystem (IMS) 218
7.1.4. Technologies Supporting IMS 222
7.1.4.1. IMS and SIP 222
【レポート販売概要】
■ タイトル：Monetizing the NGN Investment: Market Prospects and Business Case for IMS and SDP based Applications■ 発行日：2011年3月1日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240211
■ 調査対象地域：グローバル
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