モバイル解析ソリューションの世界市場...市場調査レポートについてご紹介

1 Introduction (Page No. – 13)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. – 16)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary (Page No. – 25)

4 Premium Insights (Page No. – 29)
4.1 Attractive Market Opportunities
4.2 Mobile Analytics Market: Top Three End Users
4.3 Key Applications and Regions in the Market
4.4 Life Cycle Analysis, By Region

5 Market Overview (Page No. – 32)
5.1 Introduction
5.2 Evolution of the Mobile Analytics Market
5.3 Market Segmentation
5.3.1 By Type
5.3.2 By Deployment Type
5.3.3 By Vertical
5.3.4 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Smartphone Penetration and Increased Number of Mobile Apps
5.4.1.2 Increasing Usage of Apps for Mobile Advertising
5.4.2 Restraints
5.4.2.1 Increasing Privacy Concerns
5.4.3 Opportunities
5.4.3.1 Cloud-Based Mobile Analytics
5.4.3.2 Convergence of Mobile, Web, and Social Analytics
5.4.4 Challenges
5.4.4.1 Scattered Data Silos and Complex Technology
5.4.4.2 Low Level of Awareness
5.5 Regulatory Implications

6 Industry Trends (Page No. – 38)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Strategic Benchmarking

7 Mobile Analytics Market, By Type (Page No. – 41)
7.1 Introduction
7.2 Mobile Advertising and Marketing Analytics
7.2.1 Campaign Analytics
7.2.2 Ad Attribution Analysis
7.2.3 Conversion Funnel Analysis
7.3 In-App Behavioral Analytics
7.3.1 Touch Heatmaps
7.3.2 Event Tracking
7.3.3 User Profiling and Demographics
7.4 Application Performance Analytics
7.4.1 Cross Platform Analysis
7.4.2 Mobile A/B Testing
7.5 Others

8 Mobile Analytics Market, By Deployment (Page No. – 48)
8.1 Introduction
8.2 On-Premise
8.3 Cloud

9 Mobile Analytics Market Analysis, By Vertical (Page No. – 52)
9.1 Introduction
9.2 Retail and E-Commerce
9.3 Banking, Financial Services and Insurance (BFSI)
9.4 Telecommunications and It
9.5 Gaming
9.6 Government
9.7 Media and Entertainment
9.8 Healthcare and Life Sciences
9.9 Travel and Hospitality
9.10 Manufacturing
9.11 Transportation and Logistics
9.12 Others

10 Geographic Analysis (Page No. – 70)
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia-Pacific
10.5 Middle East and Africa
10.6 Latin America

11 Competitive Landscape (Page No. – 82)
11.1 Overview
11.2 Competitive Situation and Trends
11.2.1 New Product Launches
11.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
11.2.3 Mergers & Acquisitions
11.2.4 Expansions

12 Company Profile (Page No. – 87)
12.1 Adobe Systems Incorporated
12.2 Google Inc
12.3 International Business Machines Corporation
12.4 Localytics
12.5 Microsoft Corporation
12.6 Webtrends
12.7 Amazon Web Services, Inc.
12.8 Mixpanel, Inc.
12.9 Flurry, Inc.
12.10 Comscore, Inc.

13 Appendix (Page No. – 107)
13.1 Insights From Industry Experts
13.2 Discussion Guide
13.3 Introducing RT: Real-Time Market Intelligence
13.4 Available Customizations
13.5 Related Reports