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TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 GEOGRAPHIC SCOPE 15
1.3.3 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary resources 19
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primaries 20
2.2 FACTOR ANALYSIS 20
2.2.1 INTRODUCTION 20
2.2.2 DEMAND-SIDE ANALYSIS 20
2.2.2.1 High demand for smartphones across the world 21
2.3 MARKET SIZE ESTIMATION 21
2.4 BOTTOM-UP APPROACH 22
2.5 TOP-DOWN APPROACH 22
2.6 MARKET BREAKDOWN & DATA TRIANGULATION 23
2.7 RESEARCH ASSUMPTION AND LIMITATIONS 24
2.7.1 ASSUMPTIONS 24
2.7.2 LIMITATIONS 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL MOTION SENSORS MARKET 28
4.2 GLOBAL MOTION SENSORS MARKET: BY APPLICATION 28
4.3 EUROPE ACCOUNTED FOR MORE THAN ONE THIRD OF THE OVERALL MOTION SENSORS MARKET IN 2015 29
4.4 GLOBAL MOTION SENSORS MARKET, BY APPLICATION 29
4.5 GLOBAL MOTION SENSORS MARKET, BY MOTION SENSOR TECHNOLOGY 30
4.6 GLOBAL MOTION SENSORS MARKET, BY EMBEDDED SENSOR 30

5 MARKET OVERVIEW 31
5.1 INTRODUCTION 32
5.2 MARKET SEGMENTATION 32
5.2.1 MARKET, BY MOTION TECHNOLOGY 32
5.2.2 MARKET, BY EMBEDDED SENSOR TYPE 33
5.2.3 MARKET, BY APPLICATION 33
5.2.4 MARKET, BY GEOGRAPHY 34
5.3 HISTORY AND EVOLUTION OF MOTION SENSORS 34
5.4 MARKET DYNAMICS 35
5.4.1 DRIVERS 36
5.4.1.1 Growing demand for smartphones, tablets, and notebooks 36
5.4.1.2 Advancement in micro-electro-mechanical systems (MEMS) technology 36
5.4.1.3 Rapidly growing interactive motion gaming industry 36
5.4.2 RESTRAINTS 37
5.4.2.1 Availability of alternatives at low cost 37
5.4.2.2 Limitations of accelerometer 37
5.4.3 OPPORTUNITIES 37
5.4.3.1 Growing applications in consumer electronic industry 37
5.4.4 CHALLENGES 38
5.4.5 TECHNOLOGICAL CONCERNS 38

6 INDUSTRY TRENDS 39
6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 PORTER’S FIVE FORCES ANALYSIS 41
6.3.1 INTENSITY OF COMPETITIVE RIVALRY 42
6.3.2 THREAT OF SUBSTITUTES 43
6.3.3 BARGAINING POWER OF BUYERS 44
6.3.4 BARGAINING POWER OF SUPPLIERS 45
6.3.5 THREAT OF NEW ENTRANTS 46

7 GLOBAL MOTION SENSORS MARKET, BY TECHNOLOGY 47
7.1 INTRODUCTION 48
7.2 INFRARED MOTION SENSOR 50
7.3 ULTRASONIC SENSOR 53
7.4 MICROWAVE SENSOR 57
7.5 DUAL TECHNOLOGY SENSOR 60
7.6 TOMOGRAPHIC SENSOR 64
7.7 OTHER MOTION SENSOR TECHNOLOGY 67

8 GLOBAL MOTION SENSORS MARKET, BY EMBEDDED SENSOR TYPE 70
8.1 INTRODUCTION 71
8.2 MEMS ACCELEROMETER 73
8.3 MEMS GYROSCOPE 74
8.4 MEMS MAGNETOMETER 75
8.5 SENSOR COMBOS 76

9 GLOBAL MOTION SENSOR MARKET, BY APPLICATION 78
9.1 INTRODUCTION 79
9.2 CONSUMER ELECTRONICS 81
9.2.1 SMARTPHONES & TABLETS 83
9.2.2 GAMING & ENTERTAINMENT 83
9.2.3 WEARABLE DEVICES 83
9.2.4 OTHERS 83
9.3 AUTOMOTIVE APPLICATION 84
9.3.1 AIRBAG DEPLOYMENT SYSTEM 85
9.3.2 ADVANCED DRIVER ASSISTANCE SYSTEM (ADAS) 86
9.4 INDUSTRIAL APPLICATION 86
9.4.1 FIRE ALARMS & SMOKE DETECTORS 88
9.4.2 LIGHTING CONTROLS (OUTDOOR/INDOOR) 88
9.4.3 SERVICE ROBOTICS 88
9.5 AEROSPACE & DEFENSE 88
9.6 HEALTHCARE 90
9.7 OTHERS 91

10 GLOBAL MOTION SENSOR MARKET, BY GEOGRAPHY 92
10.2 INTRODUCTION 93
10.3 NORTH AMERICA 95
10.4 EUROPE 97
10.5 ASIA-PACIFIC 99
10.6 REST OF THE WORLD 100

11 COMPETITIVE LANDSCAPE 101
11.1 OVERVIEW 101
11.2 MARKET SHARE ANALYSIS, GLOBAL MOTION SENSORS MARKET 102
11.3 COMPETITIVE SITUATION AND TRENDS 103
11.3.1 NEW PRODUCT LAUNCHES 104
11.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES 107
11.3.3 MERGERS AND ACQUISITIONS 108
11.3.4 EXPANSIONS 108

12 COMPANY PROFILES 109
12.1 INTRODUCTION 109
(Overview, Financials, Products & Services, Strategy, and Developments)*
12.2 ST MICROELECTRONICS 110
12.3 MURATA MANUFACTURING CO. LTD. 113
12.4 HONEYWELL INTERNATIONAL, INC. 116
12.5 FREESCALE SEMICONDUCTOR, LTD. 119
12.6 ANALOG DEVICES, INC. 122
12.7 MICROCHIP TECHNOLOGY, INC. 124
12.8 INVENSENSE, INC. 126
12.9 BOSCH SENSORTEC GMBH 128
12.10 MEMSIC INC. 129
12.11 KIONIX INC. 131
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.

13 APPENDIX 132
13.1 INSIGHTS OF INDUSTRY EXPERTS 132
13.2 DISCUSSION GUIDE 133
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 135
13.4 AVAILABLE CUSTOMIZATIONS 136
13.5 RELATED REPORTS 137