【英文タイトル】Data monetisation : Opportunities beyond OTT: finance, retail, telecom and connected objects



1. Executive Summary

2. Methodology & definitions

3. Data monetisation options for verticals
3.1. Introduction to big data
3.1.1. Market description
3.1.2. Market structure
3.1.3. Market size
3.2. Opportunities for verticals
3.2.1. Major opportunities of big data for verticals
3.2.2. Data monetisation and verticals
3.2.3. Differences between verticals
3.3. The battle with aggregators

4. Data monetisation and finance
4.1. Type of data gathered
4.2. Privacy policies
4.3. Main opportunities

5. Data monetisation and retail
5.1. Type of data gathered in retail
5.2. Privacy policies
5.3. Main opportunities
5.3.1. Geo-fencing
5.3.2. Loyalty card programmes and customer insights
5.3.3. In-store tracking
5.3.4. Tracking buying emotions

6. Data monetisation and telcos
6.1. Type of data gathered
6.2. Privacy policies
6.3. Main opportunities

7. Data monetisation and smart products
7.1. Introduction
7.2. Types of data collected
7.3. Privacy policies
7.4. Opportunities
7.4.1. Development of new services associated with products (servicisation)
7.4.2. Insights and Aggregated data sales


■ タイトル:データの収益化市場
■ 英文:Data monetisation : Opportunities beyond OTT: finance, retail, telecom and connected objects
■ 発行日:2014年12月
■ 調査会社:IDATE
■ 商品コード:M14155IN2
■ 調査対象地域:グローバル
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