世界のアウトドア服市場動向...市場調査レポートについてご紹介

【英文タイトル】Outdoor performance apparel: peaks, valleys, and green fields

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【レポートの概要(一部)】

Introduction


Chapter 1 Taking it outside
Defining the outdoor industry
Who is the outdoor customer?
Global markets differ in participation
Outdoor sales growth by country


Chapter 2 Outdoor retailers may need to adjust the compass
Omni-channel is also driving outdoor sales
Specialty retailers find strength in numbers


Chapter 3 Outdoor brands are stealing retail share
The leaders of the pack
Growing categories and regions


Chapter 4 Performance textiles and technologies define the genre
Ingredient brands target outdoor consumers
The performance conundrum
No, no, nano-silver
Getting down with down
Enhancing comfort, performance, and wellness
Wearables and the outdoors
Act naturally


Chapter 5 Finding the next generation of outdoor consumers
Urban millennials and the outdoors
Less is more
Encouraging the post-millennials
Becoming more inclusive
The untapped potential of women in the outdoors


Chapter 6 The future outlook
Sourcing’s shifting sands
Trade legislation favouring the outdoor industry
The outdoors knows no boundaries
The growing cycling sector
Yoga stretches ahead
Adventure knows no boundaries
More of us want to fish and hunt
Climbing to work out
The future of outdoor performance apparel


List of figures


Figure 1: 2013 market share for outdoor categories in Europe
Figure 2: Fastest growing outdoor activities in the US, 2010-2013
Figure 3: Key regional figures for outdoor apparel retail sales, 2013
Figure 4: Full-year 2013 sales results from core outdoor retailers
Figure 5: Key outdoor brands, sales, and distribution, 2012-2013
Figure 6: Women as percentage of total participants in recreation activities, 2011-2013


【レポート販売概要】

■ タイトル:世界のアウトドア服市場動向
■ 英文:Outdoor performance apparel: peaks, valleys, and green fields
■ 発行日:2015年1月
■ 調査会社:just-style
■ 商品コード:JUSTS5011
■ 調査対象地域:グローバル
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