【レポートの概要（一部）】
01. Executive Summary
02.List of Abbreviations
03.Scope of the Report
03.1 Market Overview
03.2 Customer Segments
03.2.1 Advertising Agencies
03.2.2 Brands
03.2.3 Mobile Affiliates
03.2.4 Individual Users
03.3 Base Year
03.4 Vendor Segmentation
04.Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05.Introduction
05.1 What is social networking?
05.2 What is social media?
06.Importance of Social Media for Marketers
07.Why Brands are looking into Social Media
07.1.1 Benefits of Social Networking Advertisements
08.Present Scenario
09.Future prospect
10.Bridging the gap
11.Five Forces Analysis
12.Social Networking Market in various Geographical Regions
12.1 North America
12.2 APAC
12.3 Europe
12.4 Latin America
12.5 MEA
13.Buying Criteria
14.Drivers and their Impact
15.Trends and their Impact
16.Social Networking Landscape
16.1 Competitive Scenario
16.2 Market Share Analysis 2014
16.3 Other Prominent Vendors
17.Key Vendor Analysis
17.1 Facebook
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Business Segmentation by Revenue 2013
17.1.4 Business Segmentation by Revenue 2011-2013
17.1.5 Geographical Segmentation by Revenue 2013
17.1.6 Business Strategy
17.1.7 Recent Developments
17.1.8 SWOT Analysis
17.2 Google
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Business Segmentation by Revenue 2013
17.2.4 Business Segmentation by Revenue 2012 and 2013
17.2.5 Geographical Segmentation by Revenue 2013
17.2.6 Business Strategy
17.2.7 Recent Developments
17.2.8 SWOT Analysis
17.3 Instagram
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 SWOT Analysis
17.4 LinkedIn
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 Product Segmentation by Revenue 2014
17.4.4 Products Segmentation by Revenue 2013 and 2014
17.4.5 Geographical Segmentation by Revenue 2014
17.4.6 Business Strategy
17.4.7 Recent Developments
17.4.8 SWOT Analysis
17.5 Pinterest
17.5.1 Key Facts
17.5.2 Business Overviews
17.5.3 Geographical Presence
17.5.4 SWOT Analysis
17.6 Tencent
17.6.1 Key Facts
17.6.2 Business Overview
17.6.3 Business Segmentation by Revenue 2014
17.6.4 Business Segmentation by Revenue 2013 and 2014
17.6.5 Geographical Segmentation by Revenue 2014
17.6.6 Business Strategy
17.6.7 Recent Developments
17.6.8 SWOT Analysis
17.7 Tumblr
17.7.1 Key Facts
17.7.2 Business Overview
17.7.3 SWOT Analysis
17.8 Twitter
17.8.1 Key Facts
17.8.2 Business Overview
17.8.3 Business Segmentation by Revenue 2013
17.8.4 Business Segmentation by Revenue 2011-2013
17.8.5 Geographical Segmentation by Revenue 2013
17.8.6 Business Strategy
17.8.7 Recent Developments
17.8.8 SWOT Analysis
18.Other Reports in this Series
[List of Exhibits]
Exhibit 1: Market Research Methodology
Exhibit 2: Global Social Network Users 2015-2019 (billions)
Exhibit 3: Traditional Ad Spending Vs. Digital Ad Spending 2011-2019
Exhibit 4: Global Social Networking Ad Spending Market 2014-2019 ($ billions)
Exhibit 5: Global Digital Ad Spending Market 2014-2019 ($ billions)
Exhibit 6: Cost per Thousand Audience
Exhibit 7: Global Smartphone and Tablet Penetration 2013-2018 (% of global population)
Exhibit 8: Average Time Spent by US Adults on Media Consumption 2010 and 2013
Exhibit 9: Penetration of Social Media among Adults
Exhibit 10: Social Network Ad Spending in North America 2015-2019 ($ billions)
Exhibit 11: Social Network Ad Spending in APAC 2015-2019 ($ billions)
Exhibit 12: Social Network Ad Spending in Europe 2015-2019 ($ billions)
Exhibit 13: Social Network Ad Spending in Latin America 2015-2019 ($ billions)
Exhibit 14: Social Network Ad Spending in MEA 2015-2019 ($ billions)
Exhibit 15: Number of Active Users in Various Social Networking Sites till March 2015 (millions)
Exhibit 16: Percent of People Who Use Social Networks
Exhibit 17: Revenue of Leading Social Networking Sites 2013 & 2014 ($ millions)
Exhibit 18: Market Share of Leading Social Networking Sites in Global Social Networking Ad Spending Market 2014
Exhibit 19: Top 5 Social Networking Ad Spending Industries
Exhibit 20: Facebook: Business Segmentation by Revenue 2013
Exhibit 21: Facebook: Business Segmentation by Revenue 2011-2013 ($ billions)
Exhibit 22: Facebook: Geographical Segmentation by Revenue 2013
Exhibit 23: Google: Business Segmentation by Revenue 2013
Exhibit 24: Google: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 25: Google: Geographical Segmentation by Revenue 2013
Exhibit 26: LinkedIn: Product Segmentation by Revenue 2014
Exhibit 27: LinkedIn: Product Segmentation by Revenue 2013 and 2014 ($ millions)
Exhibit 28: LinkedIn: Geographical Segmentation by Revenue 2014
Exhibit 29: Pinterest: Geographical Presence
Exhibit 30: Tencent: Business Segmentation by Revenue 2014
Exhibit 31: Tencent: Business Segmentation by Revenue 2013 and 2014 ($ millions)
Exhibit 32: Tencent: Geographical Segmentation by Revenue 2014
Exhibit 33: Twitter: Business Segmentation by Revenue 2013
Exhibit 34: Twitter: Business Segmentation by Revenue 2011-2013 ($ millions)
Exhibit 35: Twitter: Geographical Segmentation by Revenue 2013
【レポート販売概要】
■ タイトル：ソーシャルネットワーキングの世界市場2015-2019■ 英文：Global Social Networking Market 2015-2019
■ 発行日：2015年8月5日
■ 調査会社：Technavio
■ 商品コード：IRTNTR6646
■ 調査対象地域：グローバル
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