【レポートの概要（一部）】
Table of Contents
PART 01: Executive summary
• Highlights
• Regional product lifecycle for global coconut water market
• Marketing mix for global packaged coconut water industry
PART 02: Scope of the report
• Market overview
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Largest coconut-producing countries
PART 05: Market landscape
• Market overview
• Global health and wellness food market
• Global coconut water market
• Five forces analysis
PART 06: Technological outlook for processing coconut water
• Technology used in processing coconut water
PART 07: Market segmentation by product type
• Global coconut water market by product type
• Global sweetened coconut water market
• Global unsweetened coconut water market
PART 08: Market segmentation by flavor type
• Global coconut water market by flavor type
• Global flavored coconut water market
• Global plain coconut water market
PART 09: Geographical segmentation
• Global coconut water market by geography
• Coconut water market in Americas
• Coconut water market in APAC
• Coconut water market in Europe
• Coconut water market in ROW
PART 10: Market segmentation by distribution channel
• Global coconut water market by distribution channel
PART 11: Key leading countries
• US
• UK
• Brazil
PART 12: Market drivers
• Health benefits associated with consumption of coconut water
• Rise in number of coconut water-based drinks positioned as a natural sports drink
• Growing media buzz and celebrity endorsements
• Increase in product launches
PART 13: Impact of drivers
PART 14: Market challenges
• Availability of tender coconuts
• Increasing prominence of other plant-based drinks
• False claims by certain manufacturers
• Presence of undeclared allergens in coconut water
PART 15: Impact of drivers and challenges
PART 16: Market trends
• Emergence of coconut water as a mixer
• Packaging innovations
• Emergence of ethical consumerism
• Growing popularity of coconut water in foodservice chains
PART 17: Competitor analysis
• Competitive scenario
• Competitive positioning assessment
• Strategic roadmap for manufacturers operating in the global coconut water market assessment
• Market positioning matrix based on product portfolio and distribution network for key market players
• Coca-Cola
• PepsiCo
• Vita Coco
• Other prominent vendors
PART 18: Appendix
• List of abbreviations
PART 19: Explore Technavio
[List of Exhibits]
Exhibit 01: Coconut water: Regional product lifecycle
Exhibit 02: Marketing mix for global packaged coconut water industry
Exhibit 03: Key countries in each region
Exhibit 04: Product segments in global coconut water market
Exhibit 05: Global coconut water market by flavor type
Exhibit 06: Overview of global coconut water market in 2015
Exhibit 07: Leading countries by coconut production 2014 (millions of tons)
Exhibit 08: Overview of global coconut water market
Exhibit 09: Global health and wellness food market 2015-2020 ($ billions)
Exhibit 10: Global coconut water market by revenue 2015-2020 ($ billions)
Exhibit 11: Global coconut water market by volume 2015-2020 (millions of gallons)
Exhibit 12: Five forces analysis
Exhibit 13: Process diagram of flash pasteurization process
Exhibit 14: Process diagram of high-pressure processing
Exhibit 15: Global coconut water market by product type 2015 and 2020
Exhibit 16: Growth outlook for global coconut water market by product type 2015-2020
Exhibit 17: Global sweetened coconut water market 2015-2020 (millions of gallons)
Exhibit 18: Global unsweetened coconut water market 2015-2020 (millions of gallons)
Exhibit 19: Global coconut water market by flavor type 2015 and 2020
Exhibit 20: Growth outlook for global coconut water market by flavor type 2015-2020
Exhibit 21: Global flavored coconut water market 2015-2020 ($ millions)
Exhibit 22: Global plain coconut water market 2015-2020 ($ millions)
Exhibit 23: Global coconut water market by geography 2015 and 2020
Exhibit 24: Growth outlook for global coconut water market by geography 2015-2020
Exhibit 25: Coconut water market in Americas 2015-2020 ($ millions)
Exhibit 26: Coconut water market in APAC 2015-2020 ($ millions)
Exhibit 27: Coconut water market in Europe 2015-2020 ($ millions)
Exhibit 28: Coconut water market in ROW 2015-2020 ($ millions)
Exhibit 29: Percentage share of expatriate population in Middle East 2014
Exhibit 30: Global coconut water market by distribution channel 2015
Exhibit 31: Number of convenience stores 2014 and 2015
Exhibit 32: Global internet penetration rate 2015
Exhibit 33: Key leading countries
Exhibit 34: Coconut water market in US 2015-2020 ($ millions)
Exhibit 35: Coconut water product launches in terms of flavor type in 2014
Exhibit 36: US: Demographic and economic indicators 2012-2015
Exhibit 37: Coconut water market in UK 2015-2020 ($ millions)
Exhibit 38: UK: Demographic and economic indicators 2012-2015
Exhibit 39: Coconut water market in Brazil 2015-2020 ($ millions)
Exhibit 40: Brazil: Demographic and economic indicators 2012-2015
Exhibit 41: Impact of drivers
Exhibit 42: Impact of drivers and challenges
Exhibit 43: Competitive positioning matrix for key coconut water manufacturers in 2015
Exhibit 44: Strategic roadmap for manufacturers operating in the global coconut water market assessment
Exhibit 45: Market positioning matrix based on product portfolio and distribution network for key market competitors
Exhibit 46: Coca-Cola: Product portfolio
Exhibit 47: Coca-Cola: Strengths and weakness
Exhibit 48: PepsiCo: Product portfolio
Exhibit 49: PepsiCo: Strengths and weakness
Exhibit 50: Vita Coco: Product segmentation in coconut water market
Exhibit 51: Vita Coco: Strengths and weakness
【レポート販売概要】
■ タイトル：ココナッツウォーターの世界市場2016-2020■ 英文：Global Coconut Water Market 2016-2020
■ 発行日：2016年12月12日
■ 調査会社：Technavio
■ 商品コード：IRTNTR11095
■ 調査対象地域：グローバル
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