【レポートの概要(一部)】
1. Executive Summary
2. Methodology & definitions
2.1. General methodology of IDATE ‘s reports
2.2. Scope of the study
3. Major issues in the retail industry
3.1. Context
3.2. Key challenges
3.2.1. Towards an omnichannel approach
3.2.2. Customer purchase behaviour analysis
3.2.3. Personalisation
3.2.4. Loyalty
3.2.5. Enhancing the in-store purchase
3.2.6. Supply chain optimisation
4. Key digital trends for the retail sector
4.1. Technology, a retailer priority
4.2. Key technologies
4.2.1. RFID
4.2.2. Social media
4.2.3. Mobile applications
4.2.4. Interactive technologies
4.2.5. Big Data
4.2.6. Tomorrow
5. Impacts on the ecosystem
5.1. Retailer strategies
5.2. Major retailers
5.2.1. Walmart
5.2.2. Carrefour
5.2.3. Tesco
5.3. Marketplace and OTT players
5.3.1. Amazon
5.3.2. Rakuten
5.3.3. Alibaba
5.3.4. Google
【レポート販売概要】
■ タイトル:小売産業におけるデジタル革新■ 英文:Digital Innovation in Retail - Retailers vs OTT players
■ 発行日:2015年4月
■ 調査会社:IDATE
■ 商品コード:IDATE50501
■ 調査対象地域:グローバル
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