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【レポートの概要(一部)】

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Executive Summary

Brief Hybrid TV Geographic Market review

EMEA
Americas
Asia Pacific
Key Learning From Hybrid TV Deployments
Telco Challenges in the TV Ecosystem
Impact of Technology across the TV Ecosystem
Future Scenarios
OTT and Internet TV
Recommendations For PayTV Providers
Recommendations For IPTV / Hybrid TV Suppliers
Recommendation for STB Application Developers
Recommendations for Investors

Introduction and Background

Introduction
DefinitionS
Why Hybrid TV is Exciting from a Supplier’s Perspective
Hybrid TV Standardization Activities
The Hybrid STB
Brief Hybrid TV Geographic Market review
EMEA
Americas
Asia Pacific

Understanding the TV Ecosystem

Producers / Distributors and Studios
Broadcasters
Cable Networks
Advertisers
Canoe Ventures
Advertisers and the Network PVR
PayTV Providers
Deal Structures
Imperfect Competition and the Battle between Networks and PayTV
Telco Challenges
Impact of Technology across the Ecosystem
Future Scenarios

Hybrid TV and OTT TV Deployments: Telco / Satellite / Cable

AT&T HomeZone
Verizon FiOS
BT Vision
Orange TV
Canal+ Le Cube
Detsche Telekom T-Entertain
Telecom Portugal Meo
Telefonica O2 Czech Republic O2TV
HanseNet AliceTV (Now Telefonica O2)
FastWeb, Telecom Italia, JazzTel and Telefonica
ComHem
Telecom New Zealand and TiVO
Telecom Italia OTT TV CuboVision
Learning from Hybrid TV Deployments

Hybrid TV and OTT TV Business Models

Drivers for HybridTV
Broadcaster Partnership?
Business Model
Operator Hybrid TV Survey

Interactive Services and STB Applications / Widgets

EBIF and Tru2way
EBIF
Tru2way
DVB-MHP (Multimedia Home Platform) and GEM
WTVML
CE-HTML
Other STB APIs
Verizon Case Study
Sky UK Case Study
Interactive Service and Application / Widget Roadmap

Over The Top Providers

Over The Top TV Options
Traditional TV goes online
Comparing UK OTT providers
BBC iPlayer
Sky Player
ITV Player
4oD (Channel 4 on Demand)
Demand Five
Project Canvas
Consumer Electronics Manufacturers
Sharp
Toshiba
Panasonic
LG
Windows Media Extender
Philips Electronics
Samsung
Sony
Internet TV and bringing it back to the TV
Miniweb
Boxee
TiVo
Walmart / Vudu
Mapping the Landscape
Social Networks and TV
Social TV
Online TV Networks
Hulu
Also RaNs
Conclusions

Hybrid TV Vendor Analysis

Mapping out the Solution Landscape
Solution Providers (Alphabetical Listing)
Alactel Lucent
Cisco
Ericsson
Espial
Huawei
Kudelski Group: Hybrid TV Solution Thought Leadership
Motorola
NSN
Technicolor (Previously known as Thomson SA)
UT Starcom
ZTE
STB Vendors
Operator Survey Ranking of Hybrid STB Suppliers
STB Supplier Review (Alphabetical Order)
ADB – Advanced Digital Broadcast
Amino Communications Ltd
Cisco / Scientific Atlanta
Dasan
Entone
Huawei
Motorola
Netgem
Pace
Pirelli
Move Networks (Inuk)
Sigma Designs
Technicolor (previously known as Thomson SA)
Yuxing

Operator Rankings and Requirements

Hybrid TV Ranking based on operator SUrvey
Example Operator Hybrid TV Requirements

Future of Hybrid TV & Recommendations

Market Forecasts
Service Roadmaps
Recommendations
Recommendations For PayTV Providers
Recommendations For IPTV / Hybrid TV Suppliers
Recommendation for STB Application Developers
Recommendations for Investors


【レポート販売概要】

■ タイトル:Hybrid TV and Over the Top TV Status Report
■ 発行日:2010年4月4日
■ 調査会社:Mind Commerce
■ 商品コード:MCM312240273
■ 調査対象地域:グローバル
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