【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Summation errors
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by medium
• Global advertising market by medium
• Global TV advertising market
• Global digital advertising market
• Global print advertising market
• Global OOH advertising market
• Segment comparison analysis by advertising medium
PART 07: Digital market segmentation by type
• Digital advertising market by type
• Global digital search ads market
• Global digital display ads market
• Global email marketing market
• Segment comparison analysis by types of digital advertising
PART 08: Geographical segmentation
• Regional segregation of global advertising market
• Advertising market in Americas
• Advertising market in EMEA
• Advertising market in APAC
• Segment comparison analysis by geography
PART 09: Buying criterion
PART 10: Key leading countries
• Key leading countries in global advertising market
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
• Competitive scenario
• Top advertising agencies
• Other prominent vendors
PART 17: Appendix
• List of abbreviations
PART 18: Explore Technavio
[List of Exhibits]
Exhibit 01: Market segmentation of global advertising market
Exhibit 02: Key market highlights in global advertising market
Exhibit 03: Global advertising market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global advertising market by medium in 2015 and 2020
Exhibit 06: Global TV advertising market 2015-2020 ($ billions)
Exhibit 07: Global digital advertising market 2015-2020 ($ billions)
Exhibit 08: Global print advertising market 2015-2020 ($ billions)
Exhibit 09: Global OOH advertising market 2015-2020 ($ billions)
Exhibit 10: Comparison of revenue and growth rates of various advertising mediums 2015-2020 ($ billions)
Exhibit 11: Global digital advertising market segmentation in 2015 and 2020
Exhibit 12: Global digital search ads market 2015-2020 ($ billions)
Exhibit 13: Global digital display ads market 2015-2020 ($ billions)
Exhibit 14: Global email marketing market 2015-2020 ($ billions)
Exhibit 15: Comparison of revenue and growth rates for various types of digital advertising 2015-2020 ($ billions)
Exhibit 16: Global advertising market by geography in 2015 and 2020
Exhibit 17: Advertising market in Americas 2015-2020 ($ billions)
Exhibit 18: Advertising market in EMEA 2015-2020 ($ billions)
Exhibit 19: Advertising market in APAC 2015-2020 ($ billions)
Exhibit 20: Comparison of revenue and growth rates of advertising market by geography 2015-2020 ($ billions)
Exhibit 21: Buying criteria
Exhibit 22: Top 10 countries in terms of advertising spent in 2015
Exhibit 23: Top 10 countries in terms of advertising spent and market share in 2015
Exhibit 24: Top 10 countries in terms of advertising spent in 2020
Exhibit 25: Top 10 countries in terms of advertising spent and market share in 2020
Exhibit 26: Global social media advertising expenditure 2015-2020 ($ billions)
Exhibit 27: Impact of drivers
Exhibit 28: Impact of drivers and challenges
Exhibit 29: Top advertising agencies in 2015
Exhibit 30: Other prominent vendors in the global advertising market
【レポート販売概要】
■ タイトル：広告の世界市場：テレビ広告、デジタル広告、印刷広告、OOH広告■ 英文：Global Advertising Market 2016-2020
■ 発行日：2016年8月26日
■ 調査会社：Technavio
■ 商品コード：IRTNTR10316
■ 調査対象地域：グローバル
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