【英文タイトル】Private Label Personal Care: Does the shift in consumers' shopping habits in developed economies mean major brands face a revitalized competition?



Executive Summary
Introduction to the report format
Summary of the key steps to successfully target and position private label personal care for growth and brand development
Introduction and summary methodology
Drivers and inhibitors in the private label personal care market
Summary methodology
Country coverage
Canadean’s consumer trend framework
Overview of the private label Personal Care market
Identifying established and key growth markets of private label Personal Care
Understanding the key users of private label Personal Care, including age, gender and regional comparisons
Development of private label
Introduction and explanation of the Private label five stage maturity model
Introduction to the 8 steps to help personal care manufacturers to move up the maturity curve
8 steps to grow private label Personal Care
For each step the report explores the current state of the market, how to further private label personal care usage through capitalizing on the trend, and how brands can look to defend against strengthening private label competition
Grow Trust in Private Label
Speak to the Savvy Shopper
Target the Evolution of Male Grooming
Meet the Needs of Aging Populations
Optimize for Shopping Online
Build Service into Hypermarkets and Supermarkets
Provide for the Whole Personal Care Usage Spectrum
Build a Unique Brand with Bloggers
Methodology and appendix
Global survey methodology
Market data methodology
Consumer data methodology
About Canadean


■ タイトル:パーソナルケア製品におけるプライベート・ラベル市場
■ 英文:Private Label Personal Care: Does the shift in consumers' shopping habits in developed economies mean major brands face a revitalized competition?
■ 発行日:2015年6月30日
■ 調査会社:Canadean
■ 商品コード:CS0021IS
■ 調査対象地域:グローバル
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