【レポートの概要（一部）】
Key findings
Executive summary
Key findings from the Value Mega-Trend report Introduction to Canadean’s consumer trend framework
Overview of the sub-trends
Overview of the sub-trends that form the Value trend Pessimism and economic uncertainty
Consumer attitudes towards value for money
Financial concerns among consumers and its effect on consumer behavior
How economic and financial uncertainty will impact the search for better value for money products
Country and regional analysis regarding financial wellbeing
Impact of price consciousness among consumers
Country and regional analysis regarding short-term job security
Impact of improving economic conditions on value products
Country and regional analysis regarding
Key recommendations for manufacturers Discount stores and their effect on the search for value
What consumers associate with better value for money
Brand competition in the market
Country and regional analysis regarding discounters
Discounters UK case study
Private label perceptions
Country and regional analysis regarding brand purchasing
Discount stores and their effect on the search for value (cont.)
Country and regional analysis regarding private labels
Impact of price on brand experimentation
Country and regional analysis regarding shopping habits
Attitudes towards products and promotions
Country and regional analysis regarding big grocery brands
Key recommendations for manufacturers Retailer behaviour and competition in the market
Why consumers choose recognized brands
Country and regional analysis regarding consumer wellbeing and happiness
Categories consumers are likely to trade-up in
Country and regional analysis regarding trading-up
Key recommendations for manufacturers Influence of price and promotion on consumer behavior
Impact of price and promotions
The rise of the savvy shopper
Country and regional analysis regarding money-saving techniques
Consumer use of price comparison websites
Country and regional analysis regarding price comparison
Country and regional analysis regarding promotional offers
Impact of price comparison websites on retailers
Price comparison website examples and analysis
Role of technology in helping provide value for money
Country and regional analysis regarding use of technology when shopping
Key recommendations for manufacturers
Trust and ethics vs. value
Impact of trust and ethics on value-seeking consumers
Country and regional analysis regarding trust in non-alcoholic beverages
Key recommendations for manufacturers Appendix
About Canadean
【レポート販売概要】
■ タイトル：グローバル及び地域メガトレンド：「バリュー（価値）」における消費者態度及び行動の理解■ 英文：Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Value
■ 発行日：2015年6月30日
■ 調査会社：Canadean
■ 商品コード：CS0010AB
■ 調査対象地域：グローバル
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