グローバル及び地域メガトレンド：「倫理性（エシックス）」における消費者態度及び行動の理解...市場調査レポートについてご紹介

Key findings
Executive Summary
Key findings from across the globe
Introduction to Canadean’s Mega-Trend framework
Introduction to Attitudes and Behaviors series
Country report coverage
Overview of seven key sub-trends
What consumers are concerned about and how this reflects in their consumption behavior
Consumers views on ethical responsibility
How consumers’ outlook in life impacts their everyday choices
Key recommendations for manufacturers
How consumers link brands’ size to ethicality
Consumers perception of big brands’ attitude
Consumers’ attitude towards trusting big brands
What brands consumers are the most likely to look for ethical products amongst
Key recommendations for manufacturers
Ethical products need to produce win-win solutions for consumers
Consumers want to benefit from products’ ethicality
How ethical products align with consumers’ approach to health
Consumers perception of ethical products’
Consumers attitude towards ethical personal care products
Key recommendations for manufacturers
What attributes consumers associate ethical products with
Manufacturers should explain how ethical credentials benefit consumers
Ethical attributes that enhance premium perception of the product
Key recommendations for manufacturers
Ethical attributes consumers expect better value from
How ethical credential associated with impact on taste in non-alcoholic beverages
How ethical credential associated with impact on taste in alcoholic beverages
Attitude towards value of ethical personal care
Key recommendations for manufacturers
About Canadean