グローバル及び地域メガトレンド：「コンビニエンス（便利さ）」における消費者態度及び行動の理解...市場調査レポートについてご紹介

Key findings
Executive Summary
Key findings from across the globe
Introduction to Canadean’s Mega-Trend framework
Country report coverage
Canadean sub-trends
Overview of seven key sub-trends
Time-scarce nature of the modern day consumer
Impact of time-scarcity on prepared meals
Importance of on-the-go beverage consumption
How consumers prefer to spend their time
How consumers can ‘keep-going’ and get through the day
The work-life balance of consumers
Short-term priorities for consumers
Key recommendations for manufacturers
The evolution of traditional meal-times
Sacrifice of other need states in favor of time-saving solutions
Exploring meal time habits
Impact of meal-skipping on snacking
The impact of time-scarcity on traditional meal-times and snacking occasions (cont.)
Types of products consumers will snack on and the reasons for it
The need to combine meal-times with other activities
Products consumers are using as ‘meal-replacements’
Key recommendations for manufacturers
Ways to get consumers to free up their time
Why consumers want and prefer convenient options
Key recommendations for manufacturers
Positioning and pricing strategies by retailers when it comes to convenient products
Key recommendations for manufacturers
About Canadean