【英文タイトル】Global Executives Survey: The impact and influence of social media and online retail on the CPG industry



Definitions and methodology
– Canadean’s view on social media and online retail
– Increased retailer investment and consumer demand will drive sales through online channels, however the format’s advent brings its own challenges
– eRetail is set to grow considerably over the next three years, with ‘click and collect’ formats proving popular
– Improved eRetail marketing and distribution will attract consumers seeking convenient, affordable shopping solutions
– High set up costs, the inability to physically evaluate products, and difficult website navigation inhibit online sales
– Developments in transit packaging and simplified pack designs are key for online sales growth
– Usage of social media as a tool is very high, however many companies lack a developed usage strategy, despite predicting a rise in consumer uptake
– The majority of companies have allocated a social media marketing budget of less than US$500,000 for 2014, with the highest average spend in Asia-Pacific
– A company’s own website is the primary platform used to increase social media presence
– The primary use of social media is to enhance brand image and communicate information about new products
– An increasing number of consumers will use their smartphones to buy products and access real-time promotions
– About Canadean


■ タイトル:ソーシャルディアとネット通販による消費財(CPG)市場への影響分析
■ 英文:Global Executives Survey: The impact and influence of social media and online retail on the CPG industry
■ 発行日:2014年4月25日
■ 調査会社:Canadean
■ 商品コード:CS4050PR
■ 調査対象地域:グローバル
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