グーグルのモバイル広告戦略(Google's Mobile Advertising Strategy)...市場調査レポートについてご紹介

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【レポートの概要(一部)】

1.0?????? INTRODUCTION????????? 3
2.0?????? THE MOBILE ADVERTISING COMPETITIVE LANDSCAPE??????? 4
2.1?????? NEW MOBILE ADVERTISING VENDORS CHALLENGE GOOGLE????????? 8
2.2?????? GOOGLE LAYS MOBILE ADVERTISING STRATEGY FOUNDATION?????? 11
3.0?????? GOOGLE’S MOBILE ADVERTISING PRODUCTS?????????? 13
3.1?????? LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS? 14
4.0?????? GOOGLE’S STRATEGIC DIRECTION???? 20
5.0?????? RECENT EVENTS AFFECTING GOOGLE’S STRATEGY?? 25
5.1?????? GOOGLE PATENT DEFENSES CONTINUE??????? 26
6.0?????? IMPLICATIONS FOR MARKETERS??????? 28


【レポート販売概要】

■ タイトル:グーグルのモバイル広告戦略(Google's Mobile Advertising Strategy)
■ 発行日:2012年1月1日
■ 調査会社:Mind Commerce
■ 商品コード:MCM312240126
■ 調査対象地域:グローバル
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