グローバル空港産業サーベイ(2013-2014):市場動向、マーケティング戦略...市場調査レポートについてご紹介

【英文タイトル】Global Airports Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry

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【レポートの概要(一部)】

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1) Online Survey
2) Secondary Research
3) Data Analysis and Report Writing
4) Quality Control
1.4 Global Airports Industry: Profile of Survey Respondents
1.4.1 Global airports industry: profile of buyer respondents
1.4.2 Global airports industry: profile of supplier respondents
2 Executive Summary
3 Global Airport Industry Dynamics
3.1 Revenue Growth Projections in the Global Airports Industry
3.1.1 Revenue growth projections by company type
3.1.2 Revenue growth projections by region
3.1.3 Revenue growth projections by company turnover
3.1.4 Revenue growth projections by senior level respondents
3.2 Future Developments in Business Structure in the Global Airports Industry
3.2.1 Future developments in business structure by buyers
3.2.2 Future developments in business structure by suppliers
3.2.3 Future developments in business structure by region
3.2.4 Future developments in business structure by company turnover
3.2.5 Future developments in business structure by senior level respondents
3.3 Change in Company Strategies in the Global Airports Industry
3.3.1 Change in leading company strategies by buyers
3.3.2 Change in leading company strategies by suppliers
3.3.3 Change in leading company strategies by region
3.3.4 Change in leading company strategies by turnover
3.4 Merger and Acquisition Activity Projections in the Global Airports Industry
3.4.1 M&A activity projections by buyers
3.4.2 M&A activity projections by suppliers
3.4.3 M&A activity projections by region
3.4.4 M&A activity projections by company turnover
3.4.5 M&A activity projections by purchasing decision authority
3.5 Estimation of Capital Expenditure in the Global Airports Industry
3.5.1 Estimation of capital expenditure by buyers
3.5.2 Estimation of capital expenditure by suppliers
3.5.3 Estimation of capital expenditure by region
3.5.4 Estimation of capital expenditure by company turnover
3.6 Planned Change in Staff Recruitment Activity in the Global Airports Industry
3.6.1 Planned change in staff recruitment activity by buyers
3.6.2 Planned change in staff recruitment activity by suppliers
3.6.3 Planned change in staff recruitment activity by region
3.6.4 Planned change in staff recruitment activity by company turnover
4 Global Airport Industry Market Growth Outlook
4.1 Global Airports Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Global airports industry – demand in emerging markets by suppliers
4.1.3 Global airports industry – demand in emerging markets by region
4.1.4 Global airports industry – demand in emerging markets by company turnover
4.2 Global Airport Industry – Growth Projections in Developed Countries
4.2.1 Growth projections in developed countries by buyers
4.2.2 Growth projections in developed countries by suppliers
4.2.3 Growth projections in developed countries by region
4.2.4 Growth projections in developed countries by company turnover
5 Threats and Opportunities for the Global Airports Industry
5.1 Global Airport Industry – Leading Business Concerns for 2013-2014
5.1.1 Leading business concerns for 2013-2014 by company type
5.1.2 Leading business concerns for 2013-2014 by region
5.1.3 Leading business concerns for 2013-2014 by company turnover
5.2 Global Airports Industry: Key Supplier Actions to Maintain and Win Buyer Business
5.2.1 Actions to maintain and secure buyer business by buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by company turnover
5.2.4 Actions to maintain and secure buyer business by purchasing decision authority
6 Global Airports Industry Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets: Global Airports Industry Suppliers
6.1.1 Annual marketing budgets by region: global airports industry suppliers
6.1.2 Annual marketing budgets by company turnover: global airports industry suppliers
6.2 Planned Change in Marketing Expenditure Levels: Global Airports Industry Suppliers
6.2.1 Planned change in marketing expenditure levels by region: global airports industry suppliers
6.2.2 Planned change in marketing expenditure by turnover: global airports industry suppliers
6.2.3 Planned change in marketing expenditure by decision making authority: global airports industry suppliers
6.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations
6.3 Future Investment by Media Channel: Global Airports Industry Suppliers
6.3.1 Future investment by media channel by region: global airports industry suppliers
6.3.2 Future investment by media channel by company turnover
6.4 Global Airports Industry Suppliers’ Future Investment in Marketing and Sales
6.4.1 Planned investment in marketing and sales technologies by region: global airports industry suppliers
6.4.2 Planned investment in marketing and sales by company turnover: global airports industry suppliers
6.4.3 Planned investment in marketing and sales by senior level respondents: global airports industry suppliers
7 Marketing and Sales Behaviors and Strategies in 2013-2014
7.1 Key Marketing Aims for 2013-2014: Global Airports Industry Suppliers
7.1.1 Key marketing aims by region: global airports industry suppliers
7.1.2 Key marketing aims by company turnover: global airports industry suppliers
7.2 Essential Amendments to Marketing Activities in 2013-2014
7.2.1 Amendments to marketing activities by region: global airports industry suppliers
7.2.2 Amendments to marketing activities by company turnover: global airports industry suppliers
7.2.3 Amendments to marketing activities by decision making authority – global airports industry suppliers
7.3 Critical Success Factors for Choosing a Marketing Agency
7.3.1 Critical success factors by region: global airports industry suppliers
7.3.2 Critical success factors by company turnover: global airports industry suppliers
8 Appendix
8.1 Full Survey Results – Closed Questions
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer


【レポート販売概要】

■ タイトル:グローバル空港産業サーベイ(2013-2014):市場動向、マーケティング戦略
■ 英文:Global Airports Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry
■ 発行日:2013年1月31日
■ 調査会社:ICD Research
■ 商品コード:AP2120PR
■ 調査対象地域:グローバル
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