【レポートの概要（一部）】
1. Report Overview
1.1 Global Mobile Mapping Market Overview
1.2 Global Mobile Mapping Market Structure
1.3 Why You Should Read This Report
1.4 How This Report Delivers
1.5 Key Questions Answered by This Analytical Report Include:
1.6 Who is This Report For?
1.7 Methodology
1.8 Frequently Asked Questions (FAQ)
1.9 Associated Visiongain Reports
1.10 About Visiongain
2. Introduction to the Mobile Mapping Market
2.1 Vast Potential for LBS Driven by Smartphones and Social Media
2.2 Early Challenges in Monetising Mobile Mapping
2.3 New Form Factors are Amplifying the Mobile Arena
2.4 Mobile Local Search
2.5 Location Technologies that Enable Maps on Mobile Devices
2.6 What are the Main Use Cases for Mobile Mapping?
2.6.1 Practical Applications of Mobile Mapping and Geolocation
2.7 Technical Considerations
2.8 Market Definition
3. Global Mobile Mapping Forecasts and Projections 2015-2020
3.1 Defining the Market Size
3.2 Global Mobile Mapping Revenue Forecast 2015-2020
3.3 Global LBS Market Leading Segment Forecasts 2015-2020
4. Regional Location-Based Services Forecasts 2015-2020
4.1 Outlining the Dominant World Regions
4.2 Regional Mobile Maps Revenue Forecast 2015-2020
4.3 North American Mobile Maps Forecasts 2015-2020
4.3.1 North American Mobile Maps Segment Forecast 2015-2020
4.3.2 US National Mobile Maps Forecasts 2015-2020
4.4 Latin American Mobile Maps Forecasts 2015-2020
4.4.1 Latin American Mobile Mapping Segment Forecasts 2015-2020
4.5 Asia-Pacific Mobile Mapping Forecasts 2015-2020
4.5.1 How Asian Vendors Plan to Develop and Master Indoor LBS Accuracy, and Revenue Implications Thereof
4.5.2 Asia-Pacific Mobile Maps Segment Forecasts 2015-2020
4.5.3 Chinese National Mobile Maps Market Forecast 2015-2020
4.5.4 Japanese National Mobile Maps Market Forecast 2015-2020
4.6 European Mobile Mapping Forecasts 2015-2020
4.6.1 European Mobile Mapping Segment Forecasts 2015-2020
4.6.2 The UK National Mobile Mapping Forecast 2015-2020
4.6.3 Effects of Automotive Legislation on Connected Mobile Map Subscription Base in Europe
4.6.4 What will be the impact of Intersec Releasing a New Version of IGLOO?
4.7 Middle East and African Mobile Mapping Forecasts 2015-2020
5. Current Mobile Mapping Market Analysis
5.1 How Will the Growth of Apps Affect LBS and MLS?
5.1.1 Understanding the Relevance of Social Media
5.1.2 Uses for LBS – Consumer vs. Enterprise
5.2 The Consumer Mobile Mapping Value Chain
5.4 Location-Based Media
5.5 The Importance of the Global Mobile Advertising Market
5.5.1 Location-based Advertising: Push vs. Pull
5.5.2 What will be the Potential Impact of LBA?
5.6 Mobile Local Search to Reap Greatest Revenues?
5.6.1 How to Monetise Mobile Local Search?
5.6.2 Which are the Best Mobile Local Search Business Models?
5.6.2.1 Caller Pays Model
5.6.2.2 Advertiser Pays Model
5.6.2.3 Hybrid Model
5.6.3 Summary and Analysis of Mobile Local Search Business Models
5.7 Geo Fencing – Location-based Marketing
5.7.1 Geo Fencing – Other Potential Uses
5.8. How to Monetise Location-Based Applications
5.9 LBS for Enterprise – A Better Opportunity for Monetisation?
5.9.1 Business Case for Location Apps and M2M in Enterprise
5.10 Monetising Strategy – How Can Carriers Turn Location-Based Apps into Revenue?
5.11 How Can Carriers Monetise LBS?
5.11.1 Learn how Privacy and Fraud Issues Hamper Carrier Benefits
5.11.2 How the Revenue Share Model is Preventing Carrier Involvement
5.11.3 How are Operators becoming Essential Players in the LBS Market?
5.11.4 Operators Able to use Customer Segmentation for LBS
6. Leading Companies in the Mobile Mapping Market
6.1 Foursquare
6.1.1 Foursquare History and Recent Developments
6.1.2 Recent Developments and Additions
6.1.2 How is Foursquare being Monetised?
6.1.2.1 Implementing Database Access Charges
6.2 TomTom
6.2.1 Read About TomTom’s Recent Developments
6.2.3 TomTom Navigator
6.2.4 TomTom for Android
6.3 Google Maps
6.3.1 How Has Google Maps Impacted the Broader Mobile Mapping Market
6.3.2 How Does Google Monetise its Mapping Services?
6.3.3 Integrated Services
6.4 TeleCommunications Systems
6.4.1 TCS Status as an End-to-end LBS Services Provider
6.4.1.1 TCS Application Suite
6.5 Nokia and Qualcomm Partnership Makes Bid to Advance Interior Positioning Technology Market
6.5.1 Nokia HERE – Delivering Precision to Indoor Mapping
6.5.2 Qualcomm Bringing Positioning Capabilities to the Equation
6.5.3 Speculation of HERE Acquisition by Uber and Implications for the Broader Automotive Industry
6.6 ViaMichelin
6.6.1 ViaMichelin on Mobile
6.7 Other Leading Vendors in Mobile Mapping
7. Expert Opinion
7.1 Elliott Hamilton, Senior Director of Strategic Planning, TeleCommunications Systems
7.1.1 Mobile Mapping Rudiments and Core Offerings from an Operator or Vendor Perspective
7.1.2 Defining Revenue Streams for Location-Based Applications
7.1.3 Market Outlook for Tethered and Native In-Vehicle Connectivity
7.1.4 Vendor Response to Consumer Cries for Greater Mobile Privacy and Security
7.1.5 Impact of Wearable Smart Devices on the Mobile Mapping Market
7.1.6 LBS Market Dynamics in the Different World Regions: Contributing Factors and Trends
8. Conclusions and Recommendations
8.1 Global and Regional Mobile Mapping Revenue Forecast and Analysis 2015-2020
8.2 What Are the Most Successful Revenue Models in the Mobile Mapping Sphere?
8.3 Who will Emerge as the leader In the Mobile Mapping Market?
8.4 Visiongain’s Recommendations for Operator Success
8.4.1 Recommendations for Operator Entry into the Mobile Mapping Market
8.5 What are the Barriers to Mobile Mapping Success?
8.6 Drivers for Mobile Mapping Success in the Current Market
8.7 What Are the Features of a Successful Mapping Application?
8.9 Concluding Statements
9. Glossary
【レポート販売概要】
■ タイトル：モバイルマッピングの世界市場：LBS（位置情報サービス）、ローカルサーチ、ジオロケーション、SoLoMo、GIS、空間データ■ 英文：Mobile Mapping Market Report 2015-2020 : Driving Value in Location Based Services (LBS), Local Search, Geolocation, SoLoMo, GIS & Spatial Data
■ 発行日：2015年7月
■ 調査会社：visiongain
■ 商品コード：VGAIN5081910
■ 調査対象地域：グローバル
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