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1 Introduction (Page No. – 18)
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. – 22)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Competitive Leadership Mapping Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions for the Study
2.7 Limitations of the Study
3 Executive Summary (Page No. – 33)
4 Premium Insights (Page No. – 39)
4.1 Attractive Market Opportunities in the Social Media Analytics Market
4.2 Market: Top 3 Application Areas
4.3 Market: By Industry Vertical
4.4 Market, By Application and Region
5 Market Overview and Industry Trends (Page No. – 42)
5.1 Market Overview
5.1.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increased Focus on the Market and Competitive Intelligence
5.2.1.2 Increasing User Engagement of Social Media Using Smartphones
5.2.1.3 Need for Social Media Measurement to Enhance the Customer Experience
5.2.2 Restraints
5.2.2.1 Complexities in the Analytical Workflow
5.2.3 Opportunities
5.2.3.1 Voluminous Data Generation Through Social Media Platforms
5.2.3.2 Increasing Cloud Adoption Trends
5.2.3.3 High Adoption Rate of Social Media Analytics Solutions Among Small and Medium-Sized Enterprises
5.2.4 Challenges
5.2.4.1 Lack of Standard Measures for Social Media Analytics
5.2.4.2 Lack of a Single Solution to Manage the Increasing Unstructured Data
5.3 Industry Trends
5.3.1 Social Media Analytics Ecosystem
5.3.2 Use Cases
5.3.2.1 Use Case 1: Banking Services
5.3.2.2 Use Case 2: Telecommunications and It
5.3.2.3 Use Case 3: Hospitality Industry
5.3.2.4 Use Case 4: Media and Entertainment
5.3.2.5 Use Case 5: Energy and Utilities
5.3.2.6 Use Case 6: Healthcare and Life Sciences
5.3.2.7 Use Case 7: Manufacturing
5.3.2.8 Use Case 8: Retail and Ecommerce
5.3.2.9 Use Case 9: Government and Defense
5.3.2.10 Use Case 10: Transportation and Logistics
5.3.3 Technologies in Social Media Analytics
5.3.3.1 Big Data
5.3.3.2 Machine Learning
5.3.3.3 Natural Language Processing
6 Social Media Analytics Market, By Component (Page No. – 56)
6.1 Introduction
6.2 Software
6.3 Services
6.3.1 Managed Services
6.3.2 Professional Services
6.3.2.1 Training and Education
6.3.2.2 Consulting
7 Market, By Application (Page No. – 64)
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence
7.5 Risk Management and Fraud Detection
7.6 Public Safety and Law Enforcement
7.7 Others
8 Social Media Analytics Market, By Deployment Model (Page No. – 71)
8.1 Introduction
8.2 On-Premises
8.3 Cloud
9 Market, By Organization Size (Page No. – 75)
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises
10 Market, By Industry Vertical (Page No. – 79)
10.1 Introduction
10.2 Banking, Financial Services and Insurance
10.3 Telecommunications and It
10.4 Retail and Ecommerce
10.5 Healthcare and Life Sciences
10.6 Government and Defense
10.7 Media and Entertainment
10.8 Travel and Hospitality
10.9 Others
11 Social Media Analytics Market, By Region (Page No. – 88)
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.2 Canada
11.3 Europe
11.3.1 United Kingdom
11.3.2 France
11.3.3 Germany
11.3.4 Rest of Europe
11.4 Asia Pacific
11.4.1 Australia and New Zealand
11.4.2 China
11.4.3 India
11.4.4 Japan
11.4.5 Rest of Asia Pacific
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.5.3 Rest of Latin America
11.6 Middle East and Africa
11.6.1 Middle East
11.6.2 Africa
12 Competitive Landscape (Page No. – 132)
12.1 Competitive Leadership Mapping
12.1.1 Visionary Leaders
12.1.2 Innovators
12.1.3 Dynamic Differentiators
12.1.4 Emerging Companies
13 Company Profiles (Page No. – 134)
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
13.1 Introduction
13.2 Oracle
13.3 Salesforce
13.4 IBM
13.5 Adobe
13.6 SAS Institute
13.7 Clarabridge
13.8 NetBase
13.9 Digimind
13.10 Brandwatch
13.11 Talkwalker
13.12 Meltwater
13.13 Khoros
13.14 Cision
13.15 Simplify360
13.16 Hootsuite
13.17 Social Media Analytics Solution Offered By Social Media Channels
*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not be Captured in Case of Unlisted Companies.
14 Appendix (Page No. – 167)
14.1 Industry Excerpts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Available Customizations
14.5 Related Reports
14.6 Author Details