変色性材料の世界市場機会...市場調査レポートについてご紹介

Executive Summary
E.1 Color-Shifting: A New Enabler for Smart Applications
E.2 Opportunities for Color-Shifting in Clothing and Textiles
E.2.1 Reducing the Risk in a Risky Business
E.3 Opportunities for Color-Shifting for Anti-Counterfeiting and Brand Protection
E.3.1 The Future of Optically Variable Inks
E.4 Opportunities for Color-Shifting in the Automotive Industry
E.4.1 Technology Strategies for Color-Shifting Automotive Strategies
E.5 Opportunities for Color-Shifting in the Construction Industry
E.5.1 Combating High Prices
E.6 Markets for Color-Sensing Materials in Sensors
E.7 Firms to Watch
E.7.1 3M
E.7.2 Adidas
E.7.3 Alcoa Architectural Products
E.7.4 Johnson Controls
E.7.5 Sun Chemical (U.S.)
E.7.6 Valspar
E.8 Summary of Eight-Year Forecasts of Revenues from Color-Shifting Products

Chapter One: Introduction
1.1 Background to this Report
1.1.1 Color-Shifting Materials: New and Improved
1.1.2 Attracting Customers to Color Shifting Surfaces
1.1.3 Color Shifting Materials Add Functionality
1.2 Objective and Scope of this Report
1.3 Methodology of this Report
1.4 Plan of this Report

Chapter Two: Color-Shifting Materials and Technologies
2.1 Materials Platforms for Color-Shifting Products: High- and Low-Value Options
2.2 Crystal Flakes: Dominant Technology for Paints, Coatings and Inks
2.2.1 Future Technology Options for Flake-based Color-Shifting
2.2.2 New Substrates for Flake-based Color Shifting
2.3 Optically Variable Inks
2.3.1 Technological Improvements for Color Shifting Inks
2.4 Thermochromic Materials: Liquid Crystal and Dyes
2.4.1 Leuco Dyes
2.4.2 Liquid Crystals
2.5 Potential of Other Chromic Materials
2.5.1 Photochromism
2.5.2 Electrochromism
2.5.3 Paramagnetics?
2.5.4 Electrophoresis
2.5.5 Pressure Sensitive Color-Shifting Film
2.6 Color-Shifting, Smarts and the Semiconductor Industry
2.6.1 Potential Use for Photodetectors in Color-Shifting Surfaces
2.6.2 LEDs and Transistors
2.7 Key Points from this Chapter

Chapter Three: Color-Shifting Clothing and Textiles
3.1 Will Fashion Pay for Color-Shifting Products?
3.1.1 Connecting the Dots: Color-Shifting and Smart Materials
3.2 Types of Color-Shifting Technologies Used in Clothing and Fabrics
3.2.1 Thermochromic
3.2.2 Photochromic
3.2.3 Touch-Sensitive Chromatic Materials
3.2.4 Optical Luminescence-Based Fabrics
3.2.5 Research Directions for Chromatic Fabrics
3.3 Color-Shifting Shoes
3.3.1 Past Efforts
3.3.2 Heavyweights Enter the Scene: Adidas and Nike
3.3.3 Start-ups: Hoping for a Big Score
3.4 Color-shifting Clothing in Athletic and Performance Gear
3.4.1 Temperature-Sensitive Outfits
3.4.2 Outdoor Wear
3.4.3 Color-Shifting Swimwear
3.4.4 Bruise Suit
3.5 Color-Shifting in High Fashion: Beyond the Gimmick
3.6 Color-Shifting Uniforms
3.6.1 Color-Shifting Skins for Camouflage
3.7 Challenges in Color-Shifting Clothes and Fabrics
3.7.1 Reliable Revenues from the Runway?
3.7.2 Cost Considerations: Who Will Pay?
3.7.3 Durability
3.8 Companies to Watch
3.8.1 Adidas
3.8.2 Nike
3.8.3 Under Armour
3.8.4 Start-ups and Small Firms: Where Can They Find Room?
3.9 Key Points from This Chapter

Chapter Four: Anti-Counterfeiting and Brand Protection
4.1 Framing the Market
4.1.1 Anti-counterfeiting: Literally, a Money-Making Proposition
4.1.2 Brand Protection: Are You Getting Value?
4.2 Types of Color-Shifting Technologies Used in Security and Brand Protection
4.2.1 Optically Variable Inks and Devices
4.2.2 Thermochromic and Photochromic Technologies
4.2.3 Fluorescence
4.2.4 Solvent-Sensitive Ink
4.2.5 Embedded Photonic Crystals
4.2.6 Research Projects In Color-Shifting Technologies for Security
4.3 Security and Protection Cases for Color-shifting Materials
4.3.1 Currency
4.3.2 Secure Documents
4.3.3 Authenticity
4.3.4 Brand protection
4.3.5 Usage Trends Aren’t Friendly to All Chromatic Technologies
4.4 Pros and Cons for Color-Shifting Capabilities in Secure Applications
4.4.1 Addressing a Need, Not Creating It
4.4.2 The Balancing Act: Keep It Simple, But Don’t Stand Still
4.4.3 Security, Inks, and the Digital Age
4.4.4 Big Costs, but Small Volumes
4.4.5 Denominations: Big Opportunities in Going Smaller
4.5 Companies to Watch in Color-Shifting for Security and Brand Protection
4.5.1 SICPA (Switzerland)
4.5.2 Viavi (U.S.)
4.5.3 De La Rue (U.K.)
4.5.4 Sellerink (Brazil)
4.5.5 Sun Chemical (Japan)
4.5.6 Innovia (Australia)
4.5.7 Lumenco and KBA-NotaSys
4.6 Eight-Year Forecast Color-Shifting Materials Used for Security and Related Applications
4.7 Key Points from This Chapter

Chapter Five: Color-Shifting in Automotive Applications
5.1 Is There a Market Beyond the Gimmick?
5.1.1 Part of the Smarter-Car Picture
5.1.2 Aesthetics and Design Are Critical
5.2 Technologies for Color-Shifting in Automotive
5.2.1 Pigments and Passive Color-Shift
5.2.2 Thermochromic
5.2.3 Light Panels and Light Guides
5.2.4 Photochromic and Electrochromic
5.2.5 Suspended Particle Device (SPD)
5.2.6 Paramagnetics: Anything Beyond Hype?
5.3 Color-Shifting Applications for Automotive Surfaces
5.3.1 Vehicle Interiors
5.3.2 Vehicle Exteriors
5.3.3 Up in the Air: Airplanes and Color-Shifting Interiors
5.4 Challenges for Color-Shifting in Automotive Applications
5.4.1 High cost
5.4.2 Uncertain Quality
5.4.3 Durability of Chromatic Effect
5.4.4 Autos are a Slow-Moving Industry
5.4.5 Selling Smarts: Who Wants Changing Colors?
5.5 Companies to Watch in Color-Shifting for Automotive Applications
5.5.1 Johnson Controls
5.5.2 Viavi
5.5.3 BASF
5.5.4 3M
5.5.5 Carmakers
5.5.6 Others with Pigments and Particle-based Coatings
5.6 Eight-year Forecasts of Markets for Color-Shifting Materials Used in the Automotive Industry
5.7 Key Points from This Chapter

Chapter Six: Color-Shifting in Buildings
6.1 Framing the Market: Walls and Windows
6.2 Technology Options for Color-Shifting Building Walls and Windows
6.2.1 Passive Color-Shifting
6.2.2 Embedded Lighting
6.2.3 Electrochromic
6.2.4 Suspended Particle Device (SPD)
6.2.5 Electrophoretic (EPD)
6.2.6 Hydrogels
6.3 Use Cases for Color-Shifting in Buildings
6.3.1 Exterior Walls
6.3.2 Interior Walls
6.3.3 Smart Windows: Color is Part of the Picture
6.3.4 Novel Research Projects for Color-Shifting in Buildings
6.4 Challenges and Opportunities for Color-Shifting in Buildings
6.4.1 Paying for Prestige
6.4.2 Any Reason Beyond Aesthetics?
6.5 Eight-Year Forecasts of the Market for Color-Shifting Materials in the Construction Industry
6.6 Companies Active in Color-Shifting for Buildings
6.6.1 Valspar (U.S.)
6.6.2 PPG (U.S.)
6.6.3 Alcoa Architectural Products (U.S.)
6.6.4 Alpolic Materials (U.S.)
6.6.5 Research Frontiers International (RFI, U.S.)
6.6.6 E Ink (U.S.)
6.6.7 3M (U.S.)
6.7 Key Points from This Chapter

Chapter Seven: Color-Shifting Sensors—Life After Novelties
7.1 Searching for a Higher Purpose
7.1.1 A Wide-Open Field of Niches
7.1.2 Low-Cost Tech for Mass-Market Needs
7.2 Color-Shifting Sensors, Moving up the Value Chain
7.2.1 Packaging and Labels
7.2.2 Consumer Goods: Hot or Not?
7.2.3 Industrial Equipment and Infrastructure
7.2.4 Medical and Biological
7.2.5 Applied Research
7.2.6 Military/Domestic Security
7.3 Challenges for Color-Shifting Sensors
7.3.1 Did We Mention Cost?
7.3.2 Other Technologies Suffice
7.4 Companies Offering Color-Shifting Technology and Products for Sensing
7.4.1 Chromatic Technologies Inc. (U.S.)
7.4.2 Sun Chemical (U.S.)
7.4.3 OliKrom (France)
7.4.4 LCR Hallcrest (U.K.)
7.5 Eight-Year Forecasts of Color-Shifting Materials for Sensors and Related Materials
7.6 Key Points from This Chapter

Acronyms and Abbreviations Used In this Report
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