【レポートの概要（一部）】
1.0 Introduction
2.0 Definition of Mobile Local Search
3.0 Economic Drivers of Mobile Local Search
3.1 Technology
Source: Tina Whitfield 2009 EquisGlobal
3.2 Data Content
3.3 Financial Investment
3.4 Advertising
4.0 Mobile Search – Why now?
5.0 The Leaders: Mobile Local Search Ecosystem Stakeholders
5.1 Devices
5.1.1 Inside Devices – Speed Components
5.1.2 Devices and More – Nokia
5.2 Networks Carriers and Operators
5.2.1 AT&T
5.2.2 Sprint
5.2.3 Verizon
5.2.4 NTT DOCOMO
5.2.5 China Telecom
5.2.6 Cloud Computing
5.3 Local Data Providers:
5.3.1 Data: Business Listings – Basic Information
5.3.2 Data: Business Listings – Consumer Information
5.3.2.1 Experian Group plc
5.3.3 Data: Business Listings, Enhanced Information
5.4 Major Search Engines – Deploying into Mobile Local Search
5.4.1 Bing
5.4.2 Google
5.5 The Battle of the Jones’
5.5.1 The SWOT – MLS Applications
5.5.2 SWOT Analysis
5.6 Browser Based Applications (the mobile web)
5.7 Application providers in the directory data and search business
5.8 Ad platform providers in the directory search business
5.9 Mobile Local Search Directory Distribution Partners
5.9.1 V-ENABLE
5.9.2 Medio
5.9.3 uLocate
5.9.4 EarthComber
5.10 Application Developers
5.10.1 User Interface Development
5.10.2 Mobile Local Application Skin Providers
6.0 Mobile Local Location Technology
6.1 Mobile Location Blogging
6.1 Augmented Reality
6.1.7 Heads-up Display
6.1.8 Ubiquitous Entertainment
6.1.9 Microvision
7.0 Geo-Positioning Systems/Geographic Information Systems
7.1 GPS Overview
7.1.1 Location using the Cellular Network (Cell-ID / E-OTD / TDOA)
8.0 The Location Based Solutions Market
8.1 NAVTEQ
8.1.1. NAVTEQ Local Search functionality
8.1.2 NAVTEQ Traffic
8.1.3 Location Based Advertising and NAVTEQ
8.1.4 Mobile Local Search and Social Applications
8.1.5 Location Based Blogging
8.2 Networks In Motion
8.2.1 Gokivo Navigator
8.3 GPS Review
8.4 Absolute and Relative Positioning
8.5 Relative positioning sensors – gyroscope, accelerometer, odometer
8.6 Positioning systems interacting with map databases
8.7 Map Matching
8.8 Modeling Real World Sensor Integration
8.9 Location with Wi-Fi and Peer2Peer Wireless Positioning
8.10 Location with WiMax
8.11 Location with Bluetooth
8.12 Near Field Communication
9.0 The Imperative of Voice Search
9.2 Developers
9.2.1 Tellme
9.2.3 Call Genie
9.2.4 Google Voice
9.2.8 Nuance
10.0 Mobile Local Advertising Platform Providers
10.1 mOcean
11.0 Mobile Coupons
11.1 Acxiom
11.2 Acuity Mobile
12.0 Mobile Local Advertising Networks and Exchanges
12.1 V-Enable
12.2 JumpTap
12.3 Google AdWords
12.4 Quattro Wireless
13.0 Semantic Advertising Technology
13.1 Peer39
14.0 Mobile Contest, Promotions, Sweepstakes and the Law
14.1 Mobile Marketing Association
14.2 Winton & Strawn
15.0 Mergers and Acquisitions
16.0 Mobile Local Business Strategies
17.0 Ecosystem Partnerships
About the Author
Acroymns
Figures
Charts and Tables
Copyrights, Trademarks, and Disclaimers
【レポート販売概要】
■ タイトル：Mobile Local Search 2010 Location-based Search Market■ 発行日：2010年2月7日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240281
■ 調査対象地域：グローバル
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