Apple Watch分析...市場調査レポートについてご紹介

【英文タイトル】Insight into Features, Concerns, Marketing Strategy and Supply Chain Deployment of Apple Watch

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【レポートの概要(一部)】

[Table of Contents]

1.Features and Characteristics of Apple Watch
1.1 Feature One: Fashionable and Customizable Design as Major Differentiator
1.2 Feature 2: Familiar Digital Crown Gets Innovated
1.2.1 Traditional Watch Crown Makeover
1.3 Feature 3: Apple’s Strength in Software Apps Enhanced
1.3.1 Tapping to Improve Interpersonal Experience
1.3.2 A Light Tap or a Deep Press Does Make a Difference
2. Concerns
2.1 Battery Life
2.2 Charging Issue
2.3 Accuracy of Heart-rate Measurements
2.4 Absence of Built-in GPS
3. Strategic Reasons for Unveiling Apple Watch Earlier than Expected
3.1 Higher Expectations, Higher Disappointments?
3.2 Exert Pressure on Rivals
3.3 Delayed Purchase for Other Smart Watches
4. Supply Chain Deployment of Apple Watch
MIC Perspective
Appendix

[List of Tables]
Table1 The Supply Chain of Apple Watch

[List of Figures]
Figure 1 Illustration of Three Collections of Apple Watch and Digital Crown
Figure 2 Illustration of the Biggest Innovation on Apple Watch: Digital Crown
Figure 3 Illustration of the Apple Watch UI and Sensor Designs


【レポート販売概要】

■ タイトル:Apple Watch分析
■ 英文:Insight into Features, Concerns, Marketing Strategy and Supply Chain Deployment of Apple Watch
■ 発行日:2014年10月16日
■ 調査会社:Market Intelligence & Consulting Institute
■ 商品コード:MICI506089
■ 調査対象地域:グローバル
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