プロキシミティ・マーケティングの世界市場予測（～2022年）...市場調査レポートについてご紹介

1 Introduction (Page No. – 15)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. – 19)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Share Estimation
2.4 Market Breakdown and Data Triangulation
2.5 Research Assumptions

3 Executive Summary (Page No. – 28)

4 Premium Insights (Page No. – 33)
4.1 Attractive Opportunities for the Growth of the Proximity Marketing Market
4.2 Proximity Marketing Market, By Location
4.3 Software Market Expected to Grow at the Highest CAGR During the Forecast Period in the Proximity Marketing Market
4.4 Proximity Marketing Market, By Service
4.5 North America Held A Major Share of the Overall Proximity Marketing Market in 2015
4.6 Proximity Marketing Market, By Application

5 Market Overview (Page No. – 36)
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Location
5.2.2 By Technology
5.2.3 By Hardware
5.2.4 By Software
5.2.5 By Service
5.2.6 By Application
5.2.7 By Geography
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increased Focus on Business Intelligence (BI) and Rising Market Competitiveness
5.3.1.2 Growing Adoption of Smartphones and Proximity Technology
5.3.1.3 Increasing Technological Advancements in Location-Based Services
5.3.1.4 Increased Use of Beacons and Growing Availability of Spatial Data and Analytical Tools
5.3.2 Restraints
5.3.2.1 Concerns Regarding Security & Privacy
5.3.2.2 Low Awareness Among End Users and Lack of Expert Workforce
5.3.3 Opportunities
5.3.3.1 Rising Demand for Internet of Things (IOT) and Emergence of the Cloud Platform
5.3.3.2 High Demand for Mobile Computing and Trending Social Media
5.3.4 Challenges
5.3.4.1 Challenges in Understanding Consumer Behaviour

6 Industry Trends (Page No. – 46)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Intensity of Competitive Rivalry
6.3.2 Threat of Substitutes
6.3.3 Bargaining Power of Buyers
6.3.4 Bargaining Power of Suppliers
6.3.5 Threat of New Entrants

7 Market, By Location (Page No. – 56)
7.1 Introduction
7.2 Indoor Proximity Marketing
7.3 Outdoor Proximity Marketing

8 Market, By Technology (Page No. – 59)
8.1 Introduction
8.2 Wi-Fi
8.3 BLE Beacons
8.4 Near Field Communication (NFC)
8.5 GPS Geofencing
8.6 Others

9 Market, By Hardware (Page No. – 71)
9.1 Introduction
9.2 Sensors
9.3 RFID Tags
9.4 Others

10 Market, By Software (Page No. – 77)
10.1 Introduction
10.2 Content Management System
10.3 Location Analytics
10.4 Context Accelerator and Geofencing
10.5 Others

11 Market, By Service (Page No. – 82)
11.1 Introduction
11.2 Consulting Services
11.3 Deployment & Integration Services
11.4 Application Support & Maintenance Services

12 Market, By Application (Page No. – 85)
12.1 Introduction
12.2 Retail and E-Commerce
12.3 Healthcare
12.4 Infrastructural
12.4.1 Media and Entertainment
12.4.1.1 Sports and Events
12.4.1.2 Museums
12.4.2 Transporation and Logistics
12.4.3 Hospitality
12.5 Banking, Financial Services, and Insurance (BFSI)
12.6 Other Applications

13 Proximity Marketing Market, By Geography (Page No. – 110)
13.1 Introduction
13.2 North America
13.2.1 U.S.
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K.
13.3.2 Germany
13.3.3 France
13.3.4 Rest of Europe
13.4 Asia-Pacific (APAC)
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World (RoW)
13.5.1 Middle East & Africa
13.5.2 South America

14 Competitive Landscape (Page No. – 141)
14.1 Overview
14.2 Market Ranking Analysis of the Proximity Marketing Market
14.3 Competitive Situation and Trends
14.3.1 New Product Launches/New Product Developments
14.3.2 Partnerships & Agreements
14.3.3 Expansions, Investments and Patents
14.3.4 Mergers & Acquisitions

15 Company Profiles (Page No. – 153)
(Overview, Products and Services, Financials, Strategy & Development)*
15.1 Introduction
15.2 Google Inc.
15.3 Microsoft Corporation
15.4 Apple Inc.
15.5 Zebra Technologies Corporation
15.6 Qualcomm Inc.
15.7 Inmarket LLC
15.8 Swirl Networks Inc.
15.9 Shopkick
15.10 Estimote Inc.
15.11 Unacast
15.12 Bluvision, Inc.
15.13 Roximity
15.14 Proxama PLC
15.15 Scanbuy Inc.

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.

16 Appendix (Page No. – 184)
16.1 Insights of Industry Experts
16.2 Discussion Guide
16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
16.4 Introducing RT: Real-Time Market Intelligence
16.5 Available Customizations
16.6 Related Reports