ロイヤルティ管理ソリューションの世界市場：カスタマー・ロイヤルティ、人材リテンション、チャネル・ロイヤルティ...市場調査レポートについてご紹介

1 Introduction (Page No. – 14)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. – 17)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary (Page No. – 25)

4 Premium Insights (Page No. – 28)
4.1 Attractive Market Opportunities
4.2 Loyalty Management Market: Market Share of Top Three Solutions and Verticals
4.3 Lifecycle Analysis, By Region
4.4 Market Investment Scenario

5 Market Overview (Page No. – 31)
5.1 Introduction
5.2 Market Segmentation
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Frequent Shift of Consumers’ Demographic
5.3.1.2 Significant Rise in Mobile Technology
5.3.1.3 The Increasing Focus of Loyalty Programs on Customer Segmentation
5.3.1.4 Increase in Numbers of Card Holders
5.3.2 Restraints
5.3.2.1 Low Awareness of the Benefits of Loyalty Programs
5.3.2.2 Government Rules and Regulations
5.3.3 Opportunities
5.3.3.1 Increase in the Investment in Card Loyalty Systems Technology
5.3.3.2 Increased Sophistication of Online Reward Management Solution
5.3.4 Challenges
5.3.4.1 Challenge to Choose Between Build, Buy and Partner
5.3.4.2 Cons of Loyalty Programs Based on Customer Segmentation

6 Industry Trends (Page No. – 37)
6.1 Introduction
6.2 Value Chain
6.3 Strategic Benchmarking
6.4 Supply-Side Analysis

7 Loyalty Management Market Analysis, By Solution (Page No. – 41)
7.1 Introduction
7.2 Customer Loyalty
7.2.1 Customer Account Management
7.2.2 Customer Activity Reporting
7.2.3 Discount Management
7.2.4 Card Program Management
7.3 Employee Retention
7.3.1 Performance Management
7.3.2 Employee Recognition
7.3.3 Reward Program Management
7.4 Channel Loyalty
7.4.1 Channel Partner Management
7.4.2 Incentive Management

8 Market Analysis, By Deployment Model (Page No. – 50)
8.1 Introduction
8.2 On-Premises
8.3 On-Demand

9 Market Analysis, By Organization Size (Page No. – 54)
9.1 Introduction
9.2 Small and Medium-Sized Enterprise
9.3 Large Enterprise

10 Loyalty Management Market Analysis, By Vertical (Page No. – 58)
10.1 Introduction
10.2 Banking, Financial Services and Insurance (BFSI)
10.3 Healthcare and Life Sciences
10.4 Retail and Consumer Goods
10.5 Manufacturing
10.6 Travel and Hospitality
10.7 IT and Telecommunication
10.8 Media and Entertainment
10.9 Government
10.1 Others

11 Geographic Analysis (Page No. – 74)
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia-Pacific
11.5 Middle East and Africa
11.6 Latin America

12 Competitive Landscape (Page No. – 87)
12.1 Overview
12.2 Competitive Situation and Trends
12.2.1 New Product Launches
12.2.2 Parnerships, Collaborations, and Agreements
12.2.3 Acquisitions
12.2.4 Venture Capital Funding

13 Company Profiles (Page No. – 92)
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 Introduction
13.2 Oracle Corporation (Oracle)
13.3 IBM Corporation
13.4 SAP SE
13.5 Alcatel-Lucent
13.6 Aimia Incorporation (Aimia)
13.7 Fis (Fidelity Information Services)
13.8 Comarch
13.9 Maritz Holdings Inc. (Martiz)
13.10 Microstrategy Inc.
13.11 Tibco Software, Inc.

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. – 117)
14.1 Key Insights
14.2 Discussion Guide
14.3 Introducing RT: Real-Time Market Intelligence
14.4 Available Customizations
14.5 Related Reports