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TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR STUDY 15
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15

2 RESEARCH METHODOLOGY 16
2.1 MARKET SIZE ESTIMATION 17
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 20
2.3 MARKET SHARE ESTIMATION 21
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES 21
2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES 22
2.4 KEY INDUSTRY INSIGHTS 23
2.5 ASSUMPTIONS 23

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE MMS MARKET 29
4.2 GLOBAL MMS MARKET: TOP THREE SOLUTIONS 29
4.3 GLOBAL MMS SOLUTION MARKET 30
4.4 GLOBAL MMS MARKET POTENTIAL 30
4.5 GLOBAL MMS USER MARKET (2014 31
4.6 MMS REGIONAL MARKET 31
4.7 MMS SOLUTION GROWTH MATRIX 32
4.8 LIFE CYCLE ANALYSIS, BY REGION, 2014 33

5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 EVOLUTION 35
5.3 MARKET SEGMENTATION 36
5.3.1 BY SOLUTION 37
5.3.2 BY USER TYPE 37
5.3.3 BY INDUSTRY VERTICAL 38
5.3.4 BY REGION 38
5.4 MARKET DYNAMICS 39
5.4.1 DRIVERS 40
5.4.1.1 Consumerization of IT 40
5.4.1.2 Growth of mobile technology 40
5.4.1.3 Implementation of BYOD policies 40
5.4.1.4 Outsourcing of noncore business activities 40
5.4.2 RESTRAINTS 41
5.4.2.1 Increased usage of open-source platform 41
5.4.2.2 Lack of cost visibility and control 42
5.4.3 OPPORTUNITIES 42
5.4.3.1 Mounting requirements for hybrid cloud-based MMS solution 42
5.4.3.2 Rising demand for integrated MMS solution 43
5.4.4 CHALLENGES 43
5.4.4.1 Lack of awareness about MMS 43
5.4.4.2 Constrained adoption among enterprises 44

6 INDUSTRY TRENDS 45
6.1 INTRODUCTION 45
6.2 VALUE CHAIN ANALYSIS 45
6.3 PORTER’S FIVE FORCES ANALYSIS 47
6.3.1 THREAT FROM NEW ENTRANTS 47
6.3.2 THREAT OF SUBSTITUTES 48
6.3.3 BARGAINING POWER OF SUPPLIERS 48
6.3.4 BARGAINING POWER OF BUYERS 49
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 50
6.4 PEST ANALYSIS 51
6.4.1 POLITICAL FACTORS 51
6.4.2 ECONOMIC FACTORS 51
6.4.3 SOCIAL FACTORS 52
6.4.4 TECHNOLOGICAL FACTORS 52

7 GLOBAL MMS MARKET ANALYSIS, BY SOLUTION 53
7.1 INTRODUCTION 54
7.2 SOURCING AND LOGISTICS MANAGEMENT MARKET 55
7.3 MOBILE SERVICE MANAGEMENT MARKET 57
7.4 SECURITY AND CONTENT MANAGEMENT MARKET 58
7.5 DEVICE AND SYSTEMS MANAGEMENT MARKET 59
7.6 APPLICATION AND COLLABORATION MANAGEMENT MARKET 61
7.7 PROGRAM AND FINANCIAL MANAGEMENT MARKET 62
 
8 GLOBAL MMS MARKET ANALYSIS, BY USER TYPE 64
8.1 INTRODUCTION 65
8.2 SMB MARKET 66
8.3 ENTERPRISE MARKET 68

9 GLOBAL MMS MARKET ANALYSIS, BY INDUSTRY VERTICAL 70
9.1 INTRODUCTION 71
9.2 HEALTHCARE MARKET 73
9.3 MANUFACTURING MARKET 74
9.4 LOGISTICS AND TRANSPORTATION MARKET 75
9.5 RETAIL MARKET 76
9.6 BFSI MARKET 77
9.7 IT AND TELECOM 78
9.8 MEDIA AND ENTERTAINMENT 80
9.9 TRAVEL AND HOSPITALITY 81
9.10 PUBLIC SECTOR 82
9.11 EDUCATION 84
9.12 OTHERS 85

10 GEOGRAPHIC ANALYSIS 86
10.1 INTRODUCTION 87
10.2 NORTH AMERICA (NA) 89
10.3 EUROPE 92
10.4 ASIA-PACIFIC (APAC) 94
10.5 MIDDLE EAST AND AFRICA (MEA) 98
10.6 LATIN AMERICA (LA) 99

11 COMPETITIVE LANDSCAPE 102
11.1 OVERVIEW 102
11.2 COMPETITIVE SITUATION AND TRENDS 104
11.2.1 PARTNERSHIPS 105
11.2.2 MERGERS AND ACQUISITIONS 107
11.2.3 NEW PRODUCT LAUNCHES 108
11.2.4 VENTURE CAPITAL (VC) FUNDING 109

12 COMPANY PROFILES 110
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
12.1 INTRODUCTION 110
12.2 AT&T, INC. 111
12.3 FUJITSU LTD. 115
12.4 IBM CORPORATION 119
12.5 WIPRO LTD. 123
12.6 ORANGE S.A. 127
12.7 TELEFÓNICA S.A. 130
12.8 DEUTSCHE TELEKOM AG 133
12.9 HEWLETT-PACKARD 136
12.10 VODAFONE GROUP PLC. 139
12.11 ACCENTURE PLC 142
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

13 APPENDIX 145
13.1 INSIGHTS OF INDUSTRY EXPERTS 145
13.2 DISCUSSION GUIDE 146
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 150
13.4 AVAILABLE CUSTOMIZATIONS 151
13.5 RELATED REPORTS 152