VOD（ビデオ・オン・デマンド）ソリューションの世界市場：Pay TV、OTT、IPTV...市場調査レポートについてご紹介

TABLE OF CONTENTS

1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key Industry Insights
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.3.1 ASSUMPTIONS

3 EXECUTIVE SUMMARY
3.1 VOD MARKET ACROSS VARIOUS REGIONS

4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN VOD MARKET
4.2 VOD MARKET, BY SOLUTION, 2014
4.3 VOD DELIVERY TECHNOLOGIES MARKET
4.4 VOD REGIONAL MARKET
4.5 LIFECYCLE ANALYSIS, BY REGION, 2014

5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 VOD MARKET
5.3.2 BY SOLUTION
5.3.3 BY APPLICATION
5.3.4 BY DELIVERY TECHNOLOGY
5.3.5 BY VERTICAL
5.3.6 BY REGION
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 VOD as a differentiator in the extremely competitive pay-TV market
5.4.1.2 Improved customer viewing experience
5.4.1.3 VOD as the greatest revenue generator for cable operators and content providers
5.4.2 RESTRAINTS
5.4.2.1 Difficulty in achieving negotiable content licensing
5.4.2.2 Low capacity of set-top boxes
5.4.3 OPPORTUNITIES
5.4.3.1 Increasing bandwidth saving by new streaming schemes
5.4.3.2 Web-based media helps in increasing the number of viewers for VOD
5.4.3.3 Integration of a wide array of services in the VOD market
5.4.4 CHALLENGE
5.4.4.1 Video piracy concern is a major hindrance

6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 PORTER’S FIVE FORCES ANALYSIS
6.3.1 THREAT OF NEW ENTRANTS
6.3.2 THREAT OF SUBSTITUTES
6.3.3 BARGAINING POWER OF SUPPLIERS
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INTENSITY OF COMPETITIVE RIVALRY

7 GLOBAL VOD MARKET ANALYSIS, BY SOLUTION
7.1 INTRODUCTION
7.2 PAY-TV VOD
7.2.1 CABLE TV SERVICE
7.2.2 DIRECT TO HOME (DTH) SERVICE
7.3 OVER-THE-TOP (OTT) SERVICES
7.4 INTERNET PROTOCOL TELEVISION (IPTV)

8 GLOBAL VOD MARKET ANALYSIS, BY APPLICATION
8.1 INTRODUCTION
8.2 ENTERTAINMENT
8.3 EDUCATION AND TRAINING
8.4 NETWORK VIDEO KIOSKS
8.5 ONLINE COMMERCE
8.6 DIGITAL LIBRARIES

9 GLOBAL VOD MARKET ANALYSIS, BY DELIVERY TECHNOLOGY
9.1 INTRODUCTION
9.2 TRANSACTIONAL VIDEO ON DEMAND (TVOD)
9.3 SUBSCRIPTION VIDEO ON DEMAND (SVOD)
9.4 NEAR-VIDEO ON DEMAND (NVOD)
9.5 OTHERS

10 GLOBAL VOD MARKET ANALYSIS, BY VERTICAL
10.1 INTRODUCTION
10.2 ACADEMIA AND GOVERNMENT
10.3 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
10.4 CONSUMER GOODS AND RETAIL
10.5 HEALTHCARE
10.6 MANUFACTURING
10.7 HOSPITALITY
10.8 TELECOM AND IT
10.9 MEDIA AND ENTERTAINMENT
10.10 TRANSPORT AND LOGISTICS
10.11 OTHER INDUSTRY VERTICALS

11 GEOGRAPHIC ANALYSIS
11.1 INTRODUCTION
11.2 NORTH AMERICA (NA)
11.3 EUROPE
11.4 ASIA-PACIFIC (APAC)
11.5 MIDDLE EAST AND AFRICA (MEA)
11.6 LATIN AMERICA (LA)

12 COMPETITIVE LANDSCAPE
12.1 OVERVIEW
12.2 COMPETITIVE SITUATION AND TRENDS
12.3 NEW PRODUCT DEVELOPMENTS, 2012-2015
12.3.1 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS
12.3.2 MERGERS AND ACQUISITIONS
 
13 COMPANY PROFILE
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 INTRODUCTION
13.2 ALCATEL-LUCENT
13.3 FUJITSU
13.4 ZTE CORPORATION
13.5 ERICSSON
13.6 HUAWEI TECHNOLOGIES
13.7 AKAMAI TECHNOLOGIES, INC.
13.8 AVAYA
13.9 LEVEL 3 COMMUNICATIONS
13.10 AT&T
13.11 CISCO
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

14 APPENDIX
14.1 DISCUSSION GUIDE
14.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
14.3 AVAILABLE CUSTOMIZATIONS
14.4 RELATED REPORTS