OTT（Over-The-Top）の世界市場予測（～2020）...市場調査レポートについてご紹介

1 Introduction (Page No. – 17)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. – 20)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Content From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Content From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions

3 Executive Summary (Page No. – 29)

4 Premium Insights (Page No. – 36)
4.1 Attractive Market Opportunities in the Over the Top Market
4.2 Market: Top Two Platforms
4.3 Market: Top Three Platforms and Regions
4.4 Global Market Vertical, By Region (2020)
4.5 Global Market, By Region (2015)
4.6 Life Cycle Analysis, By Region, 2015

5 Market Overview (Page No. – 40)
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 By Content Type
5.3.2 By Platform
5.3.3 By Revenue Model
5.3.4 By Vertical
5.3.5 By Service
5.3.6 By User Type
5.3.7 By Deployment Type
5.3.8 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Adoption of Device-Based Computing
5.4.1.2 Economical Charges for the Usage of OTT Platforms and Services
5.4.1.3 Increase in Wide Availability of Broadband Infrastructure
5.4.1.4 Personalization of Technology
5.4.1.5 Increase in Requirement for Compliance and Verification
5.4.2 Restraints
5.4.2.1 Difficulty in Adoption of Server-Based Computing
5.4.2.2 Lack of Awareness About the Benefits of OTT
5.4.3 Opportunities
5.4.3.1 New Developments in Technology
5.4.3.2 Opportunity to Partner With Operators
5.4.4 Challenge
5.4.4.1 Massive Competition Among Market Players
5.4.4.2 Sever Impact on the Economy

6 Industry Trends (Page No. – 51)
6.1 Introduction
6.2 Porter’s Five Forces Analysis
6.2.1 Threat of New Entrants
6.2.2 Threat of Substitutes
6.2.3 Bargaining Power of Suppliers
6.2.4 Bargaining Power of Buyers
6.2.5 Intensity of Competitive Rivalry
6.3 Industry Standards and Regulations
6.3.1 Introduction
6.3.2 Gramm-Leach-Bliley Act (GLAB)
6.3.3 Health Insurance Portability and Accountability Act (HIPAA)
6.3.4 Payment Card Industry Content Security Standard (PCI DSS)
6.4 Innovation Spotlight

7 Over the Top Market Analysis, By Content Type (Page No. – 58)
7.1 Introduction
7.2 Voice Over Ip
7.3 Text and Image
7.4 Video

8 Over the Top Market Analysis, By Platform (Page No. – 64)
8.1 Introduction
8.2 Smart Devices
8.3 Laptops,Desktops and Tablets
8.4 Set Top Box
8.5 Gaming Consoles

9 Over the Top Market Analysis, By Deployment Model (Page No. – 72)
9.1 Introduction
9.2 Cloud
9.3 On-Premises

10 Over the Top Market Analysis, By Service Type (Page No. – 77)
10.1 Introduction
10.2 Consulting
10.3 Installation and Maintenance
10.4 Training and Support
10.5 Managed Services

11 Over the Top Market Analysis, By User Type (Page No. – 83)
11.1 Introduction
11.2 Small Office Home Office
11.3 Small and Medium Enterprises (SME)
11.4 Large Enterprises

12 Over the Top Market Analysis, By Revenue Model (Page No. – 88)
12.1 Introduction
12.2 Subscription
12.3 Rental
12.4 Procurement
12.5 Advertisement

13 Over the Top Market Analysis, By Vertical (Page No. – 94)
13.1 Introduction
13.2 Banking, Financial Services, and Insurance (BFSI)
13.3 Media and Entertainment
13.3.1 Filmed Entertainment
13.3.2 Global Digital Marketing
13.4 Healthcare
13.5 IT and Telecommunication
13.6 Retail
13.7 Education
13.8 Government
13.9 Others

14 Geographic Analysis (Page No. – 104)
14.1 Introduction
14.2 North America
14.3 Europe
14.4 Asia-Pacific (Apac)
14.5 Middle East and Africa
14.6 Latin America

15 Competitive Landscape (Page No. – 130)
15.1 Overview
15.2 Competitive Situations and Trends
15.2.1 Mergers and Acquisitions
15.2.2 Agreements, Partnerships, Collaborations, and Business Expansions
15.2.3 New Product Launches

16 Company Profiles (Page No. – 136)
16.1 Introduction
16.2 Akamai Technologies
16.2.1 Business Overview
16.2.2 Products and Services Offered
16.2.3 Recent Developments
16.2.4 MnN View
16.2.4.1 Key Strategies
16.2.4.2 SWOT Analysis
16.3 Apple, Inc.
16.3.1 Business Overview
16.3.2 Products and Services Offered
16.3.3 Recent Developments
16.3.4 MnN View
16.3.4.1 Key Strategies
16.3.4.2 SWOT Analysis
16.4 Facebook, Inc.
16.4.1 Business Overview
16.4.2 Products and Services Offered
16.4.3 Recent Developments
16.4.4 MnN View
16.4.4.1 Key Strategies
16.4.4.2 SWOT Analysis
16.5 Google, Inc.
16.5.1 Business Overview
16.5.2 Products and Services Offered
16.5.3 Recent Devlopments
16.5.4 MnN View
16.5.4.1 Key Strategies
16.5.4.2 SWOT Analysis
16.6 Limelight Networks, Inc.
16.6.1 Business Overview
16.6.2 Products and Services Offered
16.6.3 Recent Developments
16.6.4 MnN View
16.6.4.1 Key Strategies
16.6.4.2 SWOT Analysis
16.7 Microsoft Corporation
16.7.1 Business Overview
16.7.2 Products and Services Offered
16.7.3 Recent Developments
16.7.4 MnN View
16.7.4.1 Key Strategies
16.8 Netflix
16.8.1 Business Overview
16.8.2 Products and Services Offered
16.8.3 Recent Developments
16.8.4 MnN View
16.8.4.1 Key Strategies
16.9 Tencent Holdings Ltd.
16.9.1 Business Overview
16.9.2 Products and Services Offered
16.9.3 Recent Developments
16.9.4 MnN View
16.9.4.1 Key Strategies
16.10 Yahoo Inc.
16.10.1 Business Overview
16.10.2 Products and Services Offered
16.10.3 Recent Revelopments
16.10.4 MnN View
16.10.4.1 Key Strategies
16.11 Nimbuzz
16.11.1 Introduction
16.11.2 Products and Services Offered
16.11.3 Recent Developments
16.11.4 MnN View
16.11.4.1 Key Strategies

17 Appendix (Page No. – 167)
17.1 Insights From Industry Experts
17.2 Other Developments
17.2.1 Mergers and Acquisitions 2012-2015
17.2.2 Agreements, Partnerships, Collaborations, Joint Ventures, and Business Expansions, 2012–2015
17.3 Discussion Guide
17.4 Available Customizations
17.5 Related Reports