クロスプラットフォーム及びモバイル広告の世界市場予測...市場調査レポートについてご紹介

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 20
2.1.3 KEY INDUSTRY INSIGHTS 21
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 25

3 EXECUTIVE SUMMARY 26

4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET 30
4.2 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: TRANSACTION MODES 31
4.3 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY TYPE OF ADVERTISING 2015 31
4.4 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET, 2015 – 2020 32
4.5 LIFECYCLE ANALYSIS, BY REGION, 2015 33

5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 EVOLUTION 35
5.3 MARKET SEGMENTATION 36
5.3.1 BY ADVERTISING PLATFORM 36
5.3.2 BY SOLUTION 36
5.3.3 BY END USER 37
5.3.4 BY TYPE OF ADVERTISING 37
5.3.5 BY VERTICAL 38
5.3.6 BY REGION 38
5.4 MARKET DYNAMICS 39
5.4.1 DRIVERS 40
5.4.1.1 Increase in mobile internet devices 40
5.4.1.2 Multiple advertising platform 40
5.4.1.3 Increase in usage of mobile web 40
5.4.1.4 Emerging trend of mobile application 40
5.4.2 RESTRAINTS 41
5.4.2.1 Location and privacy concerns 41
5.4.3 OPPORTUNITIES 42
5.4.3.1 Emergence of social media 42
5.4.3.2 High demand for rich communication services 42
5.4.4 CHALLENGES 42
5.4.4.1 Heavy investments in new and innovative methods 42
5.4.4.2 Complex cross-platform advertising 43

6 INDUSTRY TRENDS 44
6.1 INTRODUCTION 44
6.2 VALUE CHAIN ANALYSIS 44
6.3 PORTER’S FIVE FORCES ANALYSIS 45
6.3.1 THREAT OF NEW ENTRANTS 45
6.3.2 THREAT OF SUBSITUTES 46
6.3.3 BARGAINING POWER OF THE SUPPLIERS 46
6.3.4 BARGAINING POWER OF THE BUYERS 46
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 46

7 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS,
BY ADVERTISING PLATFORM 47
7.1 INTRODUCTION 48
7.2 CROSS-PLATFORM ADVERTISING 49
7.3 MOBILE ADVERTISING 49

8 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS,
BY SOLUTION 51
8.1 INTRODUCTION 52
8.2 ADVERTISING CAMPAIGN SOLUTIONS 53
8.3 CONTENT DELIVERY SOLUTIONS 54
8.4 INTEGRATED SOLUTIONS 55
8.5 REPORTING AND ANALYTICS SOLUTIONS 56
8.6 MOBILE PROXIMITY SOLUTIONS 57
8.7 OTHERS 58

9 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS,
BY TYPE OF ADVERTISING 59
9.1 INTRODUCTION 60
9.2 SEARCH ADVERTISING 61
9.3 SMS/MMS/P2P MESSAGING ADVERTISING 61
9.4 RICH MEDIA 62
9.5 DISPLAY ADVERTISING 63
9.6 IN-GAME ADVERTISING 63
9.7 IN-APP ADVERTISING 64
9.8 OTHERS 65

10 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS,
BY END USER 66
10.1 INTRODUCTION 67
10.2 SMALL AND MEDIUM ENTERPRISES 68
10.3 ENTERPRISES 68

11 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS,
BY VERTICAL 70
11.1 INTRODUCTION 71
11.2 CONSUMER GOODS, RETAIL, AND RESTAURANTS 72
11.3 TELECOM AND IT 73
11.4 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 74
11.5 MEDIA AND ENTERTAINMENT 74
11.6 TRAVEL, TRANSPORTATION, AND AUTOMOBILE 75
11.7 SUPPLY CHAIN AND LOGISTICS 76
11.8 HEALTHCARE 76
11.9 ENERGY, POWER AND UTILITIES 77
11.10 ACADEMIA AND GOVERNMENT 78
11.11 OTHERS 78

12 GEOGRAPHIC ANALYSIS 80
12.1 INTRODUCTION 81
12.2 NORTH AMERICA (NA) 83
12.3 EUROPE 86
12.4 ASIA-PACIFIC (APAC) 88
12.5 MIDDLE EAST AND AFRICA (MEA) 90
12.6 LATIN AMERICA (LA) 93

13 COMPETITIVE LANDSCAPE 96
13.1 OVERVIEW 96
13.2 COMPETITIVE SITUATIONS AND TRENDS 97
13.2.1 NEW PRODUCT/SERVICE LAUNCHES 98
13.2.2 PARTNERSHIPS 99
13.2.3 STRATEGIC ACQUISITIONS 99

14 COMPANY PROFILES 101
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
14.1 INTRODUCTION 101
14.2 GOOGLE, INC. 102
14.3 FACEBOOK, INC. 105
14.4 APPLE INC 108
14.5 SAP SE 111
14.6 MICROSOFT CORPORATION 114
14.7 AOL 117
14.8 MILLENIAL MEDIA 119
14.9 YAHOO! INC. 121
14.10 AMOBEE, INC. 123
14.11 INMOBI 125
14.12 FLYTXT 127
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

15 APPENDIX 129
15.1 INDUSTRY EXCERPTS 129
15.2 MORE DEVELOPMENTS 130
15.2.1 NEW DEVELOPMENTS 130
15.2.2 PARTNERSHIPS 132
15.2.3 STRATEGIC ACQUISITIONS 133
15.3 DISCUSSION GUIDE 134
15.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 138
15.5 AVAILABLE CUSTOMIZATIONS 139
15.6 RELATED REPORTS 140