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TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 PERIODIZATION CONSIDERED FOR THE FROZEN BAKERY PRODUCTS MARKET 17
1.4 CURRENCY CONSIDERED FOR THE FROZEN BAKERY PRODUCTS MARKET 17
1.5 UNIT CONSIDERED FOR THE FROZEN BAKERY PRODUCTS MARKET 17
1.6 LIMITATIONS 17
1.7 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key Data from Secondary Sources 20
2.1.2 PRIMARY DATA 21
2.1.2.1 Key Data from Primary Sources 21
2.1.2.2 Breakdown of Primaries, by Company Type, Designation & Region 21
2.2 FACTOR ANALYSIS 22
2.2.1 INTRODUCTION 22
2.2.2 OVERVIEW OF THE PARENT INDUSTRY 22
2.2.2.1 Key Segments in the Food Sector 22
2.2.3 DEMAND-SIDE ANALYSIS 24
2.2.3.1 Rising Population 25
2.2.3.1.1 Increase in middle-class population, 2009–2030 25
2.2.3.2 Developing Economies, GDP (Purchasing Power Parity), 2013 25
2.2.4 SUPPLY-SIDE ANALYSIS 26
2.2.4.1 Research & Development 26
2.2.4.2 Bakery Products Freezing Technologies 26
2.3 MARKET SIZE ESTIMATION 26
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 29
2.5 MARKET SHARE ESTIMATION 30
2.6 RESEARCH ASSUMPTIONS & LIMITATIONS 30
2.6.1 ASSUMPTIONS 30
2.6.2 LIMITATIONS 31

3 EXECUTIVE SUMMARY 32
3.1 OVERVIEW 32
3.2 FROZEN BAKERY PRODUCTS 32

4 PREMIUM INSIGHTS 37
4.1 ATTRACTIVE OPPORTUNITIES IN THE FROZEN BAKERY PRODUCTS MARKET 37
4.2 FROZEN BAKERY PRODUCTS MARKET, BY DISTRIBUTION CHANNEL 38
4.3 OVERVIEW OF THE FROZEN BAKERY PRODUCTS MARKET IN THE ASIA-PACIFIC REGION 39
4.4 INDIA IS PROJECTED TO BE THE FASTEST-GROWING MARKET 40
4.5 FROZEN BAKERY PRODUCTS MARKET, BY TYPE 41
4.6 FROZEN BAKERY PRODUCTS MARKET: DEVELOPED VS. EMERGING MARKETS 42
4.7 FROZEN BREAD ACCOUNTED FOR THE LARGEST SHARE IN THE FROZEN BAKERY PRODUCTS MARKET IN 2014 43
4.8 FROZEN BAKERY PRODUCTS MARKET LIFE CYCLE ANALYSIS, BY REGION 44

5 MARKET OVERVIEW 45
5.1 INTRODUCTION 46
5.2 MARKET SEGMENTATION 46
5.2.1 BY TYPE 47
5.2.2 BY DISTRIBUTION CHANNEL 47
5.2.3 BY REGION 47
5.3 MARKET DYNAMICS 48
5.3.1 DRIVERS 49
5.3.1.1 Increased Demand for coNvenience Food Products 49
5.3.1.2 Drive for Greater Safety & Taste Consistency 49
5.3.1.3 Economic Growth Drives the Consumption of Frozen Breads 50
5.3.1.4 Scratch Baking Becoming Outdated 50
5.3.1.5 Development of Retail Channels Driving Innovation 50
5.3.2 RESTRAINTS 50
5.3.2.1 Preference for Conventional, Freshly Baked Products 50
5.3.2.2 Consolidated Market 50
5.3.2.3 Volatility of Raw Materials & Energy Costs 51
5.3.3 OPPORTUNITIES 51
5.3.3.1 Demand for Premium Products on the Rise 51
5.3.3.2 Differentiation of Products 51
5.3.3.3 High Margin for Local Bakers 51
5.3.4 CHALLENGES 52
5.3.4.1 Lack of Transport Infrastructure Support in Emerging Markets 52

6 INDUSTRY TRENDS 53
6.1 INTRODUCTION 53
6.1.1 HISTORICAL TRADE DATA/MARKET STATISTICS 53
6.2 SUPPLY CHAIN ANALYSIS 54
6.3 INDUSTRY INSIGHTS 56
6.4 PORTER’S FIVE FORCES ANALYSIS 57
6.4.1 THREAT OF NEW ENTRANTS 58
6.4.2 THREAT OF SUBSTITUTES 59
6.4.3 BARGAINING POWER OF SUPPLIERS 60
6.4.4 BARGAINING POWER OF BUYERS 61
6.4.5 INTENSITY OF COMPETITIVE RIVALRY 61
6.5 STRATEGIC BENCHMARKING 63
6.5.1 STRATEGIC ACQUISITIONS, INVESTMENTS & EXPANSIONS, AGREEMENTS, AND NEW PRODUCT DEVELOPMENTS 63

7 FROZEN BAKERY PRODUCTS MARKET, BY TYPE 64
7.1 INTRODUCTION 65
7.2 FROZEN BREAD 67
7.3 FROZEN PIZZA CRUST 68
7.4 FROZEN CAKE & PASTRY 70
7.5 OTHER FROZEN BAKERY PRODUCTS 72

8 FROZEN BAKERY PRODUCTS MARKET, BY DISTRIBUTION CHANNEL 73
8.1 INTRODUCTION 74
8.2 ARTISAN BAKERS 75
8.2.1 RISING SUPERMARKET SALES TAKE AWAY SHARES FROM ARTISAN BAKERS 75
8.3 RETAIL 76
8.3.1 SUPERMARKETS & HYPERMARKETS INVEST IN THEIR OWN BAKING FACILITIES 76
8.3.2 THE CONVENIENCE FACTOR DRIVES THE ATTENTION OF CONSUMERS TO MOM & POP CONVENIENCE STORES 76
8.3.3 RETAIL MARKET GENERATES MAXIMUM SALES FOR FROZEN BREAD 76
8.3.4 IN-STORE BAKERIES 76
8.4 CATERING 78
8.4.1 FOOD SERVICE 78

9 FROZEN BAKERY PRODUCTS MARKET, BY REGION 79
9.1 INTRODUCTION 80
9.2 PEST ANALYSIS 80
9.2.1 POLITICAL/LEGAL FACTORS 80
9.2.1.1 Government Regulations 80

9.2.2 ECONOMIC FACTORS 80
9.2.2.1 Fluctuating Raw Material Prices 80
9.2.2.2 Rising Middle-Class Population with High Disposable Income 81
9.2.3 SOCIAL FACTORS 81
9.2.3.1 Human Health Concerns 81
9.2.4 TECHNOLOGICAL FACTORS 81
9.2.4.1 R&D Initiatives 81
9.3 NORTH AMERICA 83
9.3.1 U.S. 88
9.3.2 CANADA 89
9.3.3 MEXICO 90
9.4 EUROPE 91
9.4.1 ITALY 95
9.4.2 SPAIN 96
9.4.3 GERMANY 97
9.4.4 U.K. 98
9.4.5 FRANCE 99
9.4.6 REST OF EUROPE 100
9.5 ASIA-PACIFIC 101
9.5.1 CHINA 105
9.5.2 JAPAN 106
9.5.3 INDIA 108
9.5.4 AUSTRALIA & NEW ZEALAND 109
9.5.5 REST OF ASIA-PACIFIC 110
9.6 REST OF THE WORLD (ROW) 111
9.6.1 LATIN AMERICA 115
9.6.2 AFRICA 116
9.6.3 MIDDLE EAST 117

10 COMPETITIVE LANDSCAPE 119
10.1 OVERVIEW 119
10.2 COMPETITIVE SITUATIONS & TRENDS 120
10.2.1 ACQUISITIONS 121
10.2.2 NEW PRODUCT DEVELOPMENTS 122
10.2.3 INVESTMENTS & EXPANSIONS 122
10.2.4 AGREEMENTS 123

11 COMPANY PROFILES 124
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
11.1 INTRODUCTION 124
11.2 ARYZTA AG 125
11.3 CONAGRA FOODS, INC. 128
11.4 EUROPASTRY S.A. 131
11.5 GENERAL MILLS, INC. 134
11.6 GRUPO BIMBO S.A.B. DE C.V. 137
11.7 ASSOCIATED BRITISH FOODS PLC 139
11.8 KELLOGG COMPANY 141
11.9 LANTMANNEN UNIBAKE INTERNATIONAL 143
11.10 VANDEMOORTELE NV 145
11.11 PREMIER FOODS PLC 147
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

12 APPENDIX 149
12.1 INSIGHTS OF INDUSTRY EXPERTS 149
12.2 DISCUSSION GUIDE 150
12.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 153
12.4 AVAILABLE CUSTOMIZATIONS 154
12.5 RELATED REPORTS 155