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TABLE OF CONTENTS

1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 13
1.3.2 YEARS CONSIDERED IN THE REPORT 14
1.4 CURRENCY 14
1.5 PACKAGE SIZE 14
1.6 LIMITATIONS 14
1.7 STAKEHOLDERS 14

2 RESEARCH METHODOLOGY 15
2.1 MARKET SIZE ESTIMATION 16
2.2 MARKET BREAKDOWN & DATA TRIANGULATION 18
2.3 MARKET SHARE ESTIMATION 19
2.4 ASSUMPTIONS 20

3 EXECUTIVE SUMMARY 21

4 PREMIUM INSIGHTS 23
4.1 SIGNIFICANT MARKET OPPORTUNITY FOR ETHOXYLATES MANUFACTURERS 23
4.2 ETHOXYLATES MARKET GROWING AT A HIGH RATE 24
4.3 LEADING COUNTRIES IN THE ETHOXYLATES MARKET, 2014 24
4.4 ETHOXYLATES MARKET SHARE, BY TYPE 25
4.5 EUROPE IS THE LARGEST MARKET FOR ETHOXYLATE 26
4.6 MARKET ATTRACTIVENESS, BY REGION 27

5 MARKET OVERVIEW 28
5.1 INTRODUCTION 29
5.2 SEGMENTATION 29
5.2.1 BY TYPE 29
5.2.2 BY END-USE INDUSTRY 30
5.3 MARKET DYNAMICS 31
5.3.1 DRIVERS 31
5.3.1.1 Rising demand from end user industries 32
5.3.1.2 Increasing demand of low-rinse detergents 32
5.3.1.3 Shift in consumer lifestyles 32
5.3.2 RESTRAINTS 33
5.3.2.1 Low potential in developed countries 33
5.3.2.2 Environmental concerns regarding toxicity issues 33
5.3.3 OPPORTUNITIES 34
5.3.3.1 DEVELOPMENT OF ECO-FRIENDLY PRODUCTS 34

6 INDUSTRY TRENDS 35
6.1 INTRODUCTION 36
6.2 VALUE CHAIN ANALYSIS 36
6.3 PORTER’S FIVE FORCES ANALYSIS 37
6.3.1 THREAT FROM NEW ENTRANTS 37
6.3.2 THREAT FROM SUBSTITUTES 37
6.3.3 BARGAINING POWER OF SUPPLIERS 38
6.3.4 BARGAINING POWER OF BUYERS 38
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 38

7 ETHOXYLATES MARKET, BY TYPE 39
7.1 INTRODUCTION 40
7.2 ALCOHOL ETHOXYLATES (AE) 43
7.2.1 REGIONAL OVERVIEW, BY PRODUCTION TYPE 44
7.2.1.1 Asia-Pacific 46
7.2.1.2 Europe 46
7.2.1.3 North America 47
7.3 FATTY AMINE ETHOXYLATES 48
7.4 FATTY ACID ETHOXYLATES 49
7.5 METHYL ESTER ETHOXYLATES (MEE) 52
7.6 GLYCERIDE ETHOXYLATES 54
7.7 OTHER ETHOXYLATES 56

8 ETHOXYLATES MARKET, BY APPLICATION 58
8.1 INTRODUCTION 59
8.2 AGROCHEMICALS 61
8.3 HOUSEHOLD & PERSONAL CARE 62
8.4 PHARMACEUTICAL 63
8.5 OILFIELD CHEMICALS 64
8.6 OTHER APPLICATIONS 64

9 REGIONAL ANALYSIS 66
9.1 INTRODUCTION 67
9.2 ASIA-PACIFIC 69
9.2.1 OVERVIEW 69
9.2.2 CHINA 72
9.2.3 JAPAN 73
9.2.4 INDIA 74
9.2.5 SOUTH KOREA 74
9.3 EUROPE 75
9.3.1 OVERVIEW 75
9.3.2 GERMANY 77
9.4 NORTH AMERICA 78
9.4.1 OVERVIEW 78
9.4.2 U.S. 80
9.4.3 CANADA 81
9.5 LATIN AMERICA 81
9.6 THE MIDDLE EAST & AFRICA 82

10 COMPETITIVE LANDSCAPE 84
10.1 OVERVIEW 84
10.2 KEY ACTIVE COMPANIES 85
10.3 EXPANSION: THE MOST POPULAR GROWTH STRATEGY 86
10.4 MAXIMUM DEVELOPMENTS IN 2014 87
10.5 COMPETITIVE SITUATION & TRENDS 88
10.5.1 EXPANSIONS 88
10.5.2 INVESTMENT 89
10.5.3 MERGER & ACQUISITION 90
10.5.4 OTHERS 91

11 COMPANY PROFILES 92
11.1 BASF S.E. 92
11.1.1 OVERVIEW 92
11.1.2 PRODUCTS & THEIR APPLICATIONS 93
11.1.3 STRATEGY & INSIGHTS 93
11.1.4 DEVELOPMENTS 93
11.1.5 SWOT ANALYSIS 94
11.1.6 MNM VIEW 94
11.2 SHELL CHEMICALS (SUBSIDIARY OF ROYAL DUTCH SHELL PLC) 95
11.2.1 OVERVIEW 95
11.2.2 PRODUCTS & THEIR APPLICATIONS 95
11.2.3 STRATEGY & INSIGHTS 96
11.2.4 DEVELOPMENTS 96
11.2.5 SWOT ANALYSIS 96
11.2.6 MNM VIEW 97
11.3 HUNTSMAN INTERNATIONAL LLC 98
11.3.1 OVERVIEW 98
11.3.2 PRODUCTS OFFERED 99
11.3.3 STRATEGY & INSIGHTS 99
11.3.4 DEVELOPMENTS 100
11.3.5 SWOT ANALYSIS 101
11.3.6 MNM VIEW 101
11.4 STEPAN COMPANY 102
11.4.1 OVERVIEW 102
11.4.2 PRODUCTS & THEIR APPLICATIONS 103
11.4.3 STRATEGY & INSIGHTS 103
11.4.4 DEVELOPMENTS 104
11.4.5 SWOT ANALYSIS 104
11.4.6 MNM VIEW 105
11.5 CLARIANT AG 106
11.5.1 OVERVIEW 106
11.5.2 PRODUCTS & THEIR APPLICATIONS 107
11.5.3 STRATEGY & INSIGHTS 107
11.5.4 DEVELOPMENTS 107
11.5.5 SWOT ANALYSIS 108
11.5.6 MNM VIEW 108
11.6 SASOL LIMITED 109
11.6.1 OVERVIEW 109
11.6.2 PRODUCTS & THEIR APPLICATIONS 109
11.6.3 STRATEGY & INSIGHTS 110
11.6.4 DEVELOPMENTS 110
11.7 INDIA GLYCOLS LIMITED (IGL) 111
11.7.1 OVERVIEW 111
11.7.2 PRODUCTS & THEIR APPLICATIONS 111
11.7.3 STRATEGY & INSIGHTS 112
11.8 INEOS GROUP LIMITED 113
11.8.1 OVERVIEW 113
11.8.2 PRODUCTS & THEIR APPLICATIONS 113
11.8.3 STRATEGY & INSIGHTS 113
11.9 THE DOW CHEMICAL COMPANY 114
11.9.1 OVERVIEW 114
11.9.2 PRODUCTS & THEIR APPLICATIONS 115
11.9.3 STRATEGY & INSIGHTS 115
11.10 AIR PRODUCTS AND CHEMICALS INC. 116
11.10.1 OVERVIEW 116
11.10.2 PRODUCTS & THEIR APPLICATIONS 116
11.10.3 STRATEGY & INSIGHTS 117
11.10.4 DEVELOPMENTS 117

12 APPENDIX 118
12.1 INDUSTRY EXCERPTS 118
12.2 DISCUSSION GUIDE 119
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 121
12.4 AVAILABLE CUSTOMIZATIONS 121
12.5 RELATED REPORTS 122