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TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 STAKEHOLDERS 17
1.6 LIMITATIONS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key Data Taken From Secondary Sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key Data From Primary Sources 20
2.1.2.2 Key Industry Insights 21
2.1.2.3 Breakdown of Primary Interviews 21
2.2 FACTOR ANALYSIS 22
2.2.1 INTRODUCTION 22
2.2.2 DEMAND-SIDE ANALYSIS 22
2.2.2.1 Growing Population and Rising Diversified Food Demand 22
2.2.2.2 Growing Middle-Class Population 23
2.2.2.3 Increasing Demand for Milk & Meat Products 24
2.2.3 SUPPLY-SIDE ANALYSIS 25
2.2.3.1 Parent Market Analysis: Animal Feed Industry 25
2.2.3.2 Increasing Cost of Animal Feed and Rising Demand for Antioxidants 25
2.3 THE GLOBAL MARKET SIZE ESTIMATION 26
2.3.1 BOTTOM-UP APPROACH 27
2.3.2 TOP-DOWN APPROACH 28
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 29
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 30
2.5.1 ASSUMPTIONS 30
2.5.2 LIMITATIONS 30

3 EXECUTIVE SUMMARY 31

4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE OPPORTUNITIES IN CAROTENOIDS MARKET 35
4.2 CAROTENOIDS MARKET: PRODUCT SEGMENT, BY SOURCE 36
4.3 EUROPEAN CAROTENOIDS MARKET 37
4.4 CAROTENOIDS MARKET: PRODUCT SEGMENT, BY TYPE 38
4.5 CAROTENOIDS MARKET, BY APPLICATION: DOMINANCE OF EUROPE 39
4.6 U.S. ACCOUNTED FOR THE LARGEST SHARE OF THE GLOBAL MARKET, 2013 40
4.7 LIFE CYCLE ANALYSIS, BY REGION 41

5 MARKET OVERVIEW 42
5.1 INTRODUCTION 43
5.2 EVOLUTION 43
5.3 MARKET SEGMENTATION 44
5.3.1 CAROTENOIDS MARKET, BY TYPE 44
5.3.2 CAROTENOIDS, BY SOURCE 45
5.3.3 CAROTENOIDS, BY APPLICATION 45
5.4 MARKET DYNAMICS 46
5.4.1 DRIVERS 46
5.4.1.1 Health Benefits 46
5.4.1.2 Increasing End-use Applications 48
5.4.1.3 Government Promotions 50
5.4.2 RESTRAINTS 51
5.4.2.1 Legal Situation Varies with Countries 51
5.4.2.2 Overdose of Carotenoids 52
5.4.2.3 Beta-carotene: Not Good for All 52
5.5 OPPORTUNITY 53
5.5.1 ETHNIC MINORITIES: LESS AWARE OF CANCER SYMPTOMS 53
5.6 CHALLENGE 54
5.6.1 ADULTERATION 54
5.7 BURNING ISSUE 54
5.7.1 MESO-ZEAXANTHIN: UNRATED ISOMER OF ZEAXANTHIN 54

6 INDUSTRY TRENDS 55
6.1 INTRODUCTION 55
6.2 VALUE CHAIN ANALYSIS 56
6.3 SUPPLY CHAIN ANALYSIS 57
6.3.1 PROMINENT COMPANIES: 57
6.3.2 SMALL & MEDIUM ENTERPRISES: 57
6.3.3 END-USERS (MANUFACTURERS/ CONSUMERS): 57
6.3.4 KEY INFLUENCERS 58

6.4 INDUSTRY INSIGHTS 58
6.4.1 ASTAXANTHIN SEGMENT DOMINATES THE CAROTENOIDS MARKET 58
6.4.2 LUTEIN IS THE FASTEST GROWING SEGMENT IN THE CAROTENOIDS MARKET 59
6.5 PORTER’S FIVE FORCES ANALYSIS 60
6.5.1 INTENSITY OF COMPETITIVE RIVALRY 60
6.5.2 BARGAINING POWER OF SUPPLIERS 61
6.5.3 BARGAINING POWER OF BUYERS 61
6.5.4 THREAT OF NEW ENTRANTS 62
6.5.5 THREAT OF SUBSTITUTES 62

7 CAROTENOIDS MARKET, BY TYPE 63
7.1 INTRODUCTION 64
7.2 BETA-CAROTENE 65
7.3 LUTEIN 66
7.4 LYCOPENE 67
7.5 ASTAXANTHIN 68
7.6 ZEAXANTHIN 69
7.7 CANTHAXANTHIN 70
7.8 OTHERS (CAROTENOIDS) 71

8 CAROTENOIDS MARKET, BY APPLICATION 72
8.1 INTRODUCTION 73
8.2 SUPPLEMENTS 74
8.3 FOOD 76
8.4 FEED 76
8.5 COSMETICS 78

9 CAROTENOIDS MARKET, BY SOURCE 79
9.1 INTRODUCTION 80
9.2 CAROTENOIDS MARKET, BY SOURCE 80
9.3 SYNTHETIC CAROTENOIDS 81
9.4 NATURAL CAROTENOIDS 82

10 CAROTENOIDS MARKET, BY REGION 84
10.1 INTRODUCTION 85
10.2 NORTH AMERICA 87
10.2.1 U.S. 89
10.2.2 CANADA 90
10.2.3 MEXICO 92

10.3 EUROPE 92
10.3.1 GERMANY 97
10.3.2 FRANCE 98
10.3.3 ITALY 99
10.3.4 THE NETHERLANDS 100
10.3.5 SPAIN 101
10.3.6 REST OF EUROPE 102
10.4 ASIA-PACIFIC 102
10.4.1 CHINA 105
10.4.2 JAPAN 106
10.4.3 INDIA 107
10.4.4 MALAYSIA 108
10.4.5 REST OF ASIA-PACIFIC 109
10.5 LATIN AMERICA 110
10.5.1 BRAZIL 112
10.5.2 ARGENTINA 113
10.5.3 REST OF LATIN AMERICA 114
10.6 REST OF THE WORLD 114
10.6.1 SOUTH AFRICA 116
10.6.2 OTHERS IN ROW 117
10.7 TOP CAROTENOID MARKETS, BY COUNTRY 117
10.7.1 BETA CAROTENE: TOP FIVE MARKETS 117
10.7.2 LUTEIN: TOP FIVE MARKETS 118
10.7.3 LYCOPENE: TOP FIVE MARKETS 118
10.7.4 ASTAXANTHIN: TOP FIVE MARKETS 119
10.7.5 ZEAXANTHIN: TOP FIVE MARKETS 119
10.7.6 CANTHAXANTHIN: TOP FIVE MARKETS 120

11 COMPETITIVE LANDSCAPE 121
11.1 OVERVIEW 121
11.2 CAROTENOIDS MARKET: MARKET SHARE ANALYSIS 122
11.3 COMPETITIVE SITUATION & TRENDS 123
11.3.1 NEW PRODUCT LAUNCHES & DEVELOPMENTS 125
11.3.2 EXPANSIONS & INVESTMENTS 125
11.3.3 JOINT VENTURES, PARTNERSHIPS, COLLABORATIONS, & AGREEMENTS 126
11.3.4 ACQUISITIONS 127
11.3.5 SEPARATION 128

12 COMPANY PROFILES 129
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
12.1 INTRODUCTION 129
12.2 ALLIED BIOTECH CORPORATION 130
12.3 BASF SE 134
12.4 CAROTECH BERHAD 140
12.5 CHR. HANSEN A/S 143
12.6 CYANOTECH CORPORATION 147
12.7 D.D. WILLIAMSON & CO., INC. 150
12.8 DÖHLER GROUP 152
12.9 DSM N.V. 154
12.10 FMC CORPORATION 158
12.11 KEMIN INDUSTRIES, INC. 161
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

13 APPENDIX 163
13.1 INSIGHTS OF INDUSTRY EXPERTS 163
13.2 DISCUSSION GUIDE 164
13.3 COMPANY DEVELOPMENTS 166
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 168
13.5 AVAILABLE CUSTOMIZATIONS 169
13.6 RELATED REPORTS 170