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TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 List of major secondary sources 20
2.1.1.2 Key data from secondary sources 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Key data from primary sources 22
2.2 SECONDARY AND PRIMARY RESEARCH 22
2.2.1.1 Key industry insights 23
2.2.2 BREAKDOWN OF PRIMARIES 23
2.3 MARKET SIZE ESTIMATION 24
2.3.1 BOTTOM-UP APPROACH 24
2.3.1.1 Approach for capturing the market share by bottom-up analysis (demand side) 24
2.3.2 TOP-DOWN APPROACH 25
2.3.2.1 Approach for capturing the market share by top-down analysis (supply side) 26
2.3.3 MARKET BREAKDOWN AND DATA TRIANGULATION 26

3 EXECUTIVE SUMMARY 29

4 PREMIUM INSIGHTS 34
4.1 OPPORTUNITIES FOR LIVESTOCK MONITORING MARKET 34
4.2 LIVESTOCK MONITORING MARKET, BY APPLICATION AND REGION 35
4.3 LIVESTOCK MONITORING MARKET, BY OFFERING 35
4.4 LIVESTOCK MONITORING MARKET, BY REGION 36
4.5 LIFE CYCLE ANALYSIS, BY REGION 37

5 MARKET OVERVIEW 38
5.1 INTRODUCTION 39
5.2 MARKET EVOLUTION 39
5.3 MARKET SEGMENTATION 40
5.3.1 BY OFFERING 40
5.3.2 BY APPLICATION 40
5.3.3 BY SPECIES 41
5.3.4 BY GEOGRAPHY 42
5.4 MARKET DYNAMICS 42
5.4.1 DRIVERS 43
5.4.1.1 Increasing size of dairy farms 43
5.4.1.2 Increasing focus of major companies on technological advancements and new product launches and developments for livestock monitoring 43
5.4.1.3 Substantial cost savings associated with livestock monitoring management 44
5.4.1.4 Key benefits of smart livestock monitoring systems 44
5.4.1.5 Massive investment by several governments for the development of livestock monitoring dairy farms 44
5.4.2 RESTRAINTS 45
5.4.2.1 Lack of trained dairy professionals 45
5.4.3 OPPORTUNITIES 45
5.4.3.1 Developing countries to offer significant opportunities for livestock monitoring products 45
5.4.3.2 Rising demand for better quality dairy products provide opportunities for the livestock monitoring systems 46
5.4.4 CHALLENGES 46
5.4.4.1 Following stringent regulations and overcoming high trade barriers 46
5.4.4.2 Environmental issues resulting from livestock dairy farming 46

6 INDUSTRY TRENDS 48
6.1 INTRODUCTION 48
6.2 VALUE CHAIN ANALYSIS 48
6.3 PORTER’S FIVE FORCES ANALYSIS 50
6.3.1 INTENSITY OF COMPETITIVE RIVALRY 51
6.3.2 THREAT OF SUBSTITUTES 52
6.3.3 BARGAINING POWER OF BUYERS 53
6.3.4 BARGAINING POWER OF SUPPLIERS 54
6.3.5 THREAT OF NEW ENTRANTS 55

7 LIVESTOCK MONITORING MARKET, BY OFFERING 56
7.1 INTRODUCTION 57
7.2 HARDWARE 59
7.2.1 RFID TAGS & READERS 61
7.2.2 SENSORS 63
7.2.2.1 Temperature sensor 65
7.2.2.2 Accelerometer sensor 65
7.2.2.3 Motion sensor 65
7.2.2.4 Environmental humidity sensor 66
7.2.2.5 Others 66
7.2.3 TRANSMITTERS & MOUNTING EQUIPMENT 66
7.2.4 GLOBAL POSITIONING SYSTEM (GPS) 67
7.2.5 OTHERS 69
7.3 SOFTWARE 71
7.3.1 ON-CLOUD 72
7.3.2 ON-PREMISE 75
7.4 SERVICE 77
7.4.1 INTEGRATION & DEPLOYMENT 78
7.4.2 MANAGED SERVICE 80
7.4.3 MAINTENANCE & SUPPORT 82

8 LIVESTOCK MONITORING MARKET, BY APPLICATION 84
8.1 INTRODUCTION 85
8.2 MILK HARVESTING MANAGEMENT 87
8.3 BREEDING MANAGEMENT 90
8.4 FEEDING MANAGEMENT 93
8.5 HEAT STRESS MANAGEMENT 96
8.6 ANIMAL COMFORT MANAGEMENT 99
8.7 BEHAVIOR MONITORING & CONTROL 102
8.8 OTHER APPLICATIONS 105

9 LIVESTOCK MONITORING MARKET, BY SPECIES 109
9.1 INTRODUCTION 110
9.2 CATTLE 113
9.3 POULTRY 113
9.4 SWINE 113
9.5 EQUINE 113
9.6 OTHERS 113

10 LIVESTOCK MONITORING MARKET, BY REGION 114
10.1 INTRODUCTION 115
10.2 NORTH AMERICA 117
10.2.1 U.S. 119
10.2.2 CANADA 119
10.2.3 MEXICO 119
10.3 EUROPE 121
10.3.1 U.K. 121
10.3.2 GERMANY 122
10.3.3 FRANCE 122
10.3.4 SWEDEN 122
10.3.5 OTHER COUNTRIES 122
10.4 APAC 126
10.4.1 JAPAN 128
10.4.2 CHINA 128
10.4.3 AUSTRALIA 128
10.4.4 INDIA 128
10.4.5 OTHER COUNTRIES 129
10.5 REST OF THE WORLD 131
10.5.1 SOUTH AMERICA 131
10.5.2 MIDDLE EAST 131
10.5.3 AFRICA 131

11 COMPETITIVE LANDSCAPE 134
11.1 INTRODUCTION 134
11.2 RANKING ANALYSIS OF THE TOP PLAYERS IN THE LIVESTOCK MONITORING MARKET, 2015 135
11.3 COMPETITIVE SCENARIO 136
11.3.1 NEW PRODUCT LAUNCHES AND DEVELOPMENTS 138
11.3.2 PARTNERSHIPS AND COLLABORATIONS 139
11.3.3 MERGERS AND ACQUISITIONS 140

12 COMPANY PROFILES 141
12.1 DELAVAL (SUBSIDIARY OF TETRA LAVAL INTERNATIONAL, S.A.) 142
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
12.2 GEA GROUP AG 146
12.3 AFIMILK LTD. 150
12.4 BOUMATIC, LLC 153
12.5 SCR DAIRY, INC. (AN INDEPENDENT DIVISION OF ALLFLEX GROUP) 156
12.6 DAIRYMASTER 159
12.7 LELY HOLDING S.À.R.L 161
12.9 SUM-IT COMPUTER SYSTEMS, LTD. 163
12.10 VALLEY AGRICULTURE SOFTWARE 164
12.11 INFOVET 165
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 166
13.1 INSIGHTS OF INDUSTRY EXPERTS 166
13.2 DISCUSSION GUIDE 167
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 169
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 171
13.5 AVAILABLE CUSTOMIZATIONS 173
13.6 RELATED REPORTS 174
13.7 AUTHOR DETAILS 175