【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Base year and forecast period
• Market coverage
• Definitions
• Geographical segmentation
• Vendor segmentation
• Common currency conversion rates
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• History
PART 05: Technology life cycle
PART 06: Mobile AR value chain
PART 07: Market landscape
• Market size calculation
• Potential ARPA
• Five forces analysis
PART 08: Market segmentation by end-user
• Consumer
• Enterprise
PART 09: Geographical segmentation
• Mobile AR market in EMEA
• Mobile AR market in Americas
• Mobile AR market in APAC
PART 10: Market drivers
• Proliferation of mobile AR apps
• Growing awareness of AR technology
• Rising adoption of AR technology in advertising sector
• Adoption of crowdfunding strategy
• Growing smartphone and tablet market in APAC
PART 11: Impact of drivers
PART 12: Market challenges
• Hardware limitations
• Lack of content
• Stringent government regulations
• Lack of interoperability across mobile platforms
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Series of M&A
• Partnerships with mobile AR content creators
• Emergence of depth-sensing cameras
• Availability of pico projectors
PART 15: Vendor landscape
• Competitive scenario
• Key vendors
• Catchoom
• Other prominent vendors
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
[List of Exhibits]
Exhibit 01: Mobile device types based on screen size
Exhibit 02: Key vendors in the global mobile AR market
Exhibit 03: Technology life cycle
Exhibit 04: Mobile AR value chain
Exhibit 05: Global mobile AR market ($ billions)
Exhibit 06: Average revenue per app ($)
Exhibit 07: Global mobile AR market by end-user 2015-2020
Exhibit 08: Global mobile AR market in enterprise segment 2015
Exhibit 09: Global mobile AR market by geography 2015-2020
Exhibit 10: Global versus APAC smartphone markets 2015-2020 (millions of units)
Exhibit 11: Global versus APAC tablet markets 2015-2020 (millions of units)
Exhibit 12: Impact of drivers
Exhibit 13: Impact of drivers and challenges
Exhibit 14: Competitive scenario
【レポート販売概要】
■ タイトル：モバイル拡張現実（AR）の世界市場2016-2020■ 英文：Global Mobile Augmented Reality Market 2016-2020
■ 発行日：2016年1月27日
■ 調査会社：Technavio
■ 商品コード：IRTNTR8526
■ 調査対象地域：グローバル
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