【レポートの概要（一部）】
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market description
Types of threats
Global Internet penetration
Worldwide Internet users
Types of antivirus software
Causes of computer viruses
Need for antivirus software
Advantages of antivirus software packages
PART 06: Market landscape
Market overview
Product life cycle of antivirus software package
Global antivirus software package market
Five forces analysis
PART 07: Market segmentation by device
Global antivirus software package market by device
PART 08: Market segmentation by end-user
Global antivirus software package market by end-user
PART 09: Geographical segmentation
Segmentation of global antivirus software package market by region 2014-2019
Segmentation of global antivirus software package market by region 2014-2019 ($ billions)
PART 10: Key market drivers
Growing dependency on the Internet
Increased use of mobile devices
Rapid growth in cybercrime
Demand for operational efficiency
PART 11: Impact of drivers
PART 12: Key market challenges
Possible effect on the performance of virtual machines
Availability of inexpensive security solutions
Lack of advanced virus detection
Adoption of pirated antivirus software by individual consumers
PART 13: Impact of drivers and challenges
PART 14: Key market trends
Popularity of cloud-based antivirus software
Partnerships between antivirus software vendors and telecom vendors
Increased market consolidation
Increased adoption of BYOD
PART 15: Vendor landscape
Competitive scenario
Vendor comparison
Description of major vendors
AVAST Software
Microsoft
AVG
Avira
Symantec
McAfee
Other prominent vendors
PART 16: Key vendor analysis
AVAST Software
AVG Technologies
Avira
McAfee
Microsoft
Symantec
PART 17: Key Insights
PART 18: Appendix
List of abbreviations
PART 19: Explore Technavio
[List of Exhibits]
Exhibit 01: Global Internet penetration
Exhibit 02: Worldwide Internet users 2000-2014 (billions)
Exhibit 03: Types of antivirus software
Exhibit 04: Causes of computer viruses
Exhibit 05: Overview of global antivirus software package market
Exhibit 06: Global antivirus software package market 2014-2019 ($ millions)
Exhibit 07: Global antivirus software package market by unit shipment 2014-2019 ($ millions)
Exhibit 08: Five forces analysis
Exhibit 09: Global antivirus software package market by device 2014
Exhibit 10: Global antivirus software package market by end-user
Exhibit 11: Segmentation of global antivirus software package market by region 2014-2019
Exhibit 12: Segmentation of global antivirus software package market by region 2014-2019 ($ billions)
Exhibit 13: Impact of drivers
Exhibit 14: Impact of drivers and challenges
Exhibit 15: Vendor products comparison
Exhibit 16: Features of antivirus products for home users (specifically for PCs and home networks)
Exhibit 17: Features of antivirus products for Mac users
Exhibit 18: Features of antivirus products for business users
Exhibit 19: Features of antivirus products
Exhibit 20: Features of antivirus products for PC users
Exhibit 21: Features of antivirus products for home users
Exhibit 22: Features of antivirus products for business users
Exhibit 23: Features of antivirus products for enterprise users
Exhibit 24: Pricing of antivirus products for enterprise users
Exhibit 25: Features of antivirus products for consumers
Exhibit 26: Features of cross-device antivirus products for consumers
Exhibit 27: Features of PC antivirus product for consumers
Exhibit 28: Features of antivirus products for enterprises and small business
Exhibit 29: AVAST Software: Product segmentation
Exhibit 30: For PC and laptop
Exhibit 31: For Android
Exhibit 32: For iPhone and iPad
Exhibit 33: For Mac
Exhibit 34: For business
Exhibit 35: AVG Technologies: Business segmentation by revenue 2014
Exhibit 36: AVG Technologies: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 37: AVG Technologies: Geographical segmentation by revenue 2014
Exhibit 38: Avira: Product segmentation
Exhibit 39: For home
Exhibit 40: For business
Exhibit 41: Recent developments
Exhibit 42: Recent developments
Exhibit 43: Microsoft: Business segmentation by revenue 2014
Exhibit 44: Microsoft: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 45: Antivirus products
Exhibit 46: Key mergers and acquisitions
Exhibit 47: Recent developments
Exhibit 48: Symantec: Business segmentation by revenue 2015
Exhibit 49: Symantec: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 50: Symantec: Geographical segmentation by revenue 2015
Exhibit 51: Key products
Exhibit 52: Recent developments
【レポート販売概要】
■ タイトル：アンチウイルスソフトウェアの世界市場2015-2019■ 英文：Global Antivirus Software Package Market 2015-2019
■ 発行日：2015年11月11日
■ 調査会社：Technavio
■ 商品コード：IRTNTR7677
■ 調査対象地域：グローバル
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