【レポートの概要(一部)】
PART 01: Executive summary
Highlights
PART 02: Scope of the report
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market overview
History
Present scenario
Future perspective
AR hardware
Advertising market in US
PART 06: Technology life cycle
PART 07: Market landscape
Value chain
Market size and forecast
PART 08: Market drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
Competitive scenario
PART 13: Key vendor analysis
Augmented Pixels
Aurasma
Blippar
Catchoom
Metaio
NGRAIN
Qualcomm
Total Immersion
Wikitude
Zappar
PART 14: Appendix
List of abbreviations
PART 15: Explore Technavio
[List of Exhibits]
Exhibit 01: Advertising market in US by medium 2014
Exhibit 02: Technology life cycle of AR technology
Exhibit 03: Mobile AR value chain
Exhibit 04: Mobile AR advertising market in US 2014-2019 ($ millions)
Exhibit 05: Impact of drivers and challenges
【レポート販売概要】
■ タイトル:アメリカのマーケティング/広告産業向けモバイル拡張現実(AR)市場■ 英文:Mobile Augmented Reality Market for Marketing and Advertising in the US 2015-2019
■ 発行日:2015年9月30日
■ 調査会社:Technavio
■ 商品コード:IRTNTR7131
■ 調査対象地域:米国
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