【レポートの概要（一部）】
01. Executive Summary
02.List of Abbreviations
03.Scope of the Report
03.1 Market Overview
03.2 Market Segments
03.2.1 Traditional Advertising
03.2.2 Digital Advertising
03.3 Customer Segments
03.3.1 Advertising Agencies
03.3.2 Brand Managers
03.3.3 Marketing Professionals
03.4 Base Year
03.5 Vendor Segmentation
03.6 Segmentation of Market by Type
04.Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05.Market Description
05.1.1 Digital Ad Spending
05.1.2 Traditional Ad Spending
06.Introduction
07.Market Landscape
07.1 Market Overview
07.2 Product Life Cycle
07.3 Global Ad Spending Market
07.3.1 Market Size and Forecast
07.4 Five Forces Analysis
08.Market Segmentation by Type
08.1 Global Ad Spending Market by Type 2014-2019
08.2 Global Traditional Ad Spending Market
08.2.1 Market Size and Forecast
08.3 Global Digital Ad Spending Market
08.3.1 Market Size and Forecast
08.3.2 Global Digital Ad Spending Market by Type
08.3.3 Global PC Ad Spending Market
08.3.4 Global Mobile Ad Spending Market
09.Geographical Segmentation
09.1 Global Ad Spending Market by Geography 2014-2019
09.2 Ad Spending Market in North America
09.2.1 Market Size and Forecast
09.3 Ad Spending Market in APAC
09.3.1 Market Size and Forecast
09.4 Ad Spending Market in Europe
09.4.1 Market Size and Forecast
09.5 Ad Spending Market in Latin America
09.5.1 Market Size and Forecast
09.6 Ad Spending Market in MEA
09.6.1 Market Size and Forecast
10.Key Leading Countries
10.1.1 Ad Spending Market in US
10.1.2 Ad Spending Market in China
11.Buying Criteria
12.Market Growth Drivers
13.Drivers and their Impact
14.Market Challenges
15.Impact of Drivers and Challenges
16.Market Trends
17.Trends and their Impact
18.Vendor Landscape
18.1 Competitive Scenario
18.2 Competitive Analysis
18.3 Leading Agencies 2014
18.4 Other Prominent Spenders
19.Key Vendor Analysis
19.1 American Express
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation by Total Revenue Net of Interest Expense 2014
19.1.4 Business Segmentation by Total Revenue Net of Interest Expense 2013 and 2014
19.1.5 Geographical Segmentation by Total Revenue Net of Interest Expense 2014
19.1.6 Business Strategy
19.1.7 Recent Developments
19.1.8 SWOT Analysis
19.2 Comcast
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation by Revenue 2013
19.2.4 Business Segmentation by Revenue 2012 and 2013
19.2.5 Business Strategy
19.2.6 Recent Developments
19.2.7 SWOT Analysis
19.3 Ford Motor
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation by Revenue 2013
19.3.4 Business Segmentation by Revenue 2012 and 2013
19.3.5 Geographical Segmentation by Revenue 2013
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
19.4 Pfizer
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Business Segmentation by Revenue 2013
19.4.4 Business Segmentation by Revenue 2012 and 2013
19.4.5 Geographical Segmentation by Revenue
19.4.6 Business Strategy
19.4.7 Key Developments
19.4.8 SWOT Analysis
19.5 P&G
19.5.1 Key Facts
19.5.2 Business Overview
19.5.3 Business Segmentation by Revenue 2013
19.5.4 Business Segmentation by Revenue 2012 and 2013
19.5.5 Geographical Segmentation by Revenue 2013
19.5.6 Business Strategy
19.5.7 Recent Developments
19.5.8 SWOT Analysis
19.6 Verizon Communications
19.6.1 Key Facts
19.6.2 Business Overview
19.6.3 Business Segmentation by Revenue 2013
19.6.4 Business Segmentation by Revenue 2011-2013
19.6.5 Business Strategy
19.6.6 Recent Developments
19.6.7 SWOT Analysis
20.Other Reports in this Series
[List of Exhibits]
Exhibit 1: Market Research Methodology
Exhibit 2: Global Ad Spending Market 2014-2019 ($ billions)
Exhibit 3: Global Ad Spending Market by Type 2014
Exhibit 4: Global Ad Spending Market by Type 2014-2019
Exhibit 5: Global Traditional Ad Spending Market 2014-2019 ($ billions)
Exhibit 6: Global Digital Ad Spending Market 2014-2019 ($ billions)
Exhibit 7: Global Digital Ad Spending Market by Type 2014-2019
Exhibit 8: Global PC Ad Spending Market 2014-2019 ($ billions)
Exhibit 9: Global Mobile Ad Spending Market 2014-2019 ($ billions)
Exhibit 10: Global Ad Spending Market by Geography 2014
Exhibit 11: Global Ad Spending Market by Geography 2014-2019
Exhibit 12: Ad Spending Market in North America 2014-2019 ($ billions)
Exhibit 13: Ad Spending Market in APAC 2014-2019 ($ billions)
Exhibit 14: Ad Spending Market in Europe 2014-2019 ($ billions)
Exhibit 15: Ad Spending Market in Latin America 2014-2019 ($ billions)
Exhibit 16: Ad Spending Market in MEA 2014-2019 ($ billions)
Exhibit 17: Ad Spending Market in US ($ billions)
Exhibit 18: Average Time Spent by US Adults on Media Consumption
Exhibit 19: Ad Spending Market in China ($ billions)
Exhibit 20: Global Programmatic Spending 2013-2018 ($ billions)
Exhibit 21: American Express: Business Segmentation by Total Revenue Net of Interest Expense 2014
Exhibit 22: American Express: Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014 ($ billions)
Exhibit 23: American Express: Geographical Segmentation by Total Revenue Net of Interest Expense 2014
Exhibit 24: Comcast: Business Segmentation by Revenue 2013
Exhibit 25: Comcast: Business Segmentation by Revenue 2012 and 2013 ($ billions)
Exhibit 26: Ford Motor: Business Segmentation by Revenue 2013
Exhibit 27: Ford Motor: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 28: Ford Motor: Geographical Segmentation by Revenue 2013
Exhibit 29: Pfizer: Business Segmentation by Revenue 2013
Exhibit 30: Pfizer: Business Segmentation by Revenue 2012 and 2013
Exhibit 31: Pfizer: Geographical Segmentation by Revenue 2013
Exhibit 32: P&G: Business Segmentation by Revenue 2013
Exhibit 33: P&G: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 34: P&G: Geographical Segmentation by Revenue 2013
Exhibit 35: Verizon Communications: Business Segmentation by Revenue 2013
Exhibit 36: Verizon Communications: Business Segmentation by Revenue 2011-2013 ($ billions)
【レポート販売概要】
■ タイトル：広告支出の世界市場2015-2019■ 英文：Global Ad Spending Market 2015-2019
■ 発行日：2015年7月8日
■ 調査会社：Technavio
■ 商品コード：IRTNTR6194
■ 調査対象地域：グローバル
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